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Concern about Siamak Pourzand

first_img Iran recently escaped condemnation by the UN Human Rights Commission for the first time in 19 years. RSF is concerned however about the plight of journalist Siamak Pourzand (picture), who is gravely ill in prison. After Hengameh Shahidi’s pardon, RSF asks Supreme Leader to free all imprisoned journalists News News Although several imprisoned journalists have been released on bail in recent weeks, Reporters Without Borders (Reporters sans frontières – RSF) said today it was greatly concerned about another, 71-year-old Siamak Pourzand (voir photo), who is ill and whose family has not had news of him for several weeks. RSF secretary-general Robert Ménard meanwhile said he was “outraged” at the “perverse” failure to condemn Iran for the first time in 19 years at the just-ended UN Human Rights Commission meeting in Geneva. “Everyone knows the regime abuses freedom of expression on a daily basis,” he said.Twelve journalists are in jail in Iran, making the country the main prison for media workers in the Middle East. RSF has placed Ayatollah Ali Khamenei, the official Guide of the Islamic Republic, on its worldwide list of predators of press freedom. Pourzand’s family has not had news of him since his sister visited him at the Amaken detention centre, near Teheran, in early March, when he seemed very ill. On 8 March, he phoned his daughter in the United States to confirm that his trial for subversion had begun two days earlier. He added: “You can count me as dead from now on.”He told the government daily newspaper Iran that he accepted all the charges against him and that he had no defence. RSF said at the time it was worried about psychological pressure to make him confess. The trial verdict is expected shortly.Pourzand was seized by security police on 29 November last year. The authorities said nothing about his disappearance and during his first four months in a secret place of detention, he had no access to a lawyer or medical care. As head of Teheran’s artistic and cultural centre, he was also a cultural commentator for several reformist newspapers that have since been shut down. June 9, 2021 Find out more Receive email alerts IranMiddle East – North Africa February 25, 2021 Find out more March 18, 2021 Find out more Follow the news on Iran News News Iran: Press freedom violations recounted in real time January 2020 Help by sharing this information Organisation Call for Iranian New Year pardons for Iran’s 21 imprisoned journalists IranMiddle East – North Africa April 23, 2002 – Updated on January 20, 2016 Concern about Siamak Pourzand RSF_en to go furtherlast_img read more

Storage Center OS 7.3 Brings Big Performance Boost to SC Series Arrays

first_imgDell EMC just released for general availability the latest in beef-up and bulk-out SC Series storage performance. This new firmware release doubles the maximum IOPS achievable across every array model. 1That, by itself, is great news. But it gets better — if you already have an SC Series array 2, you get all this goodness at no cost. It’s a simple software upgrade to your existing SC Series arrays. There are several new enhancements that come with the Storage Center OS (SCOS) 7.3 release, two of which include: maximum capacity increases and the introduction of 100/25Gb iSCSI. Here is a link to our announcement blog that provides the full list of enhancements and a bunch of high-level information.Read on to learn more about some of the huge benefits of this upgrade, and find links to more detailed information on each of those benefits.Let’s talk performanceEvery environment appreciates more performance. The SCOS 7.3 release changes how many array processes are performed, and as mentioned above, results in increased performance.Distributed spareAnother source of increased performance with SCOS 7.3 is through the addition of the distributed spare feature. Distributed sparing increases performance in two ways: First, by distributing the spare drive capacity over all drives in use, the RAID rebuild time required when the spare space is required has been dramatically reduced by as much as 500%.Distributed spare space (blue) reserved on each disk driveIn addition, since all the drives in the system are now participating in data storage and activities with that data, what used to be an idle device (disk or SSD) is now included in the overall performance capabilities — more active drives equals more performance. Find more detailed information and benefits in the distributed spare white paper and distributed spare video.Live VolumeLive Volume enhancements have arrived with SCOS 7.3 as well. ALUA (Asymmetric Logical Unit Access) functionality has been included in Live Volume to enable a more robust path selection through preferred path policies — keeping storage traffic on the local higher-performing paths when available, for both VMware and Microsoft environments.Uniform Live Volume with ALUA and Round Robin PSPAdditionally, using the new Storage Replication Adapter, Live Volume can now be implemented in conjunction with VMware Site Recovery Manager. You can find a lot more details surrounding Live Volume, including the new enhancements like an increase in scalability, in this Live Volume white paper.Investment protection with SC4020 data-in-place upgradeHere’s a scenario most don’t look forward to. You bought a great new array a couple years ago, and it was filled with high-performance flash storage. It’s working great, but you really want to move to a newer model with even better performance or increased capacity. If that new array you bought a couple years back was the SC4020 array, you’re in good shape now. We now offer data-in-place upgrades from the SC4020 to the SC5020 or SC7020.Data-in-place upgrade moves disks and enclosures to the new arrayThe data-in-place upgrade solution brief covers the details on your upgrade options, upgrade limitations and what to expect when performing the upgrade.Management and monitoringStarting with SCOS 7.3, SC Series storage arrays can now be managed using Unisphere for SC Series and Unisphere Central for SC Series — both of which are HTML5 applications. Yep, no need for Java for day-to-day management of your SC Series arrays.To clarify, if you are accustomed to using Dell Storage Manager to connect directly to an array for management, you would now use Unisphere for SC Series. If your environment utilized the Dell Storage Manager Data Collector, you would now use Unisphere Central for SC Series. Here is a Unisphere for SC Series video that walks through the interface.Additionally, Dell EMC Cloud IQ can now be used for monitoring SC Series environments; enabling central monitoring, predictive analytics and proactive health for both Dell EMC Unity and SC Series storage platforms — in one window.Huge performance increase with zero hardware changesAgain, aside from the SC4020 data-in-place upgrade, you get all of these enhancement and performance boosts with no required hardware changes. They are all unlocked with a simple firmware upgrade. Talk to your Dell EMC sales team or contact Dell EMC Support to get your array upgraded to the latest SCOS 7.3 code today. And in the meantime, be sure to check out the wealth of information you can find online at Dell.com/StorageResources. Based on internal tests performed in February, 2018 on SC9000, SC7020, SC5020 and SCv3020 arrays running 7.3 vs. 7.2 firmware on 100% sequential reads with 4K sector transfer size. Actual performance will vary based on configuration, usage and manufacturing variability.SCOS 7.3 firmware upgrade is available for existing SC9000, SC8000, SC7020, SC7020F, SC5020, SC5020F, SC4020, SCv3xxx, and SCv2xxx arrays with active support contracts.last_img read more

2013 Sonai murders: Nashik court awards death sentence to six

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NBA refs can rule reckless closeouts as flagrants or techs

first_imgMOST READ Kammuri turning to super typhoon less likely but possible — Pagasa LATEST STORIES Read Next Brace for potentially devastating typhoon approaching PH – NDRRMC Rob Ricafort secures TRO, set to play for UP vs La Salle Don’t miss out on the latest news and information. Frontrow holds fun run to raise funds for young cancer patients  With the fouls on the perimeter shots — often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up — officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.“We saw it as a major trend in the NBA so we had to almost back up and say, ‘Well, wait a minute, this is going to be a trend, so let’s catch up to it,’” NBA president of league operations Byron Spruell said. Nonong Araneta re-elected as PFF presidentcenter_img BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight E.T. returns to earth, reunites with grown-up Elliott in new ad  Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Fire hits houses in Mandaluyong City Referees review a play prior to ejecting Al Horford #15 of the Atlanta Hawks from the game for a flagrant foul in the second quarter against the Cleveland Cavaliers during Game Three of the Eastern Conference Finals of the 2015 NBA Playoffs at Quicken Loans Arena on May 24, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Jason Miller/Getty Images/AFPNEW YORK — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden’s attempts after he swings his arms into contact.ADVERTISEMENT Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutThe NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford’s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant. View commentslast_img read more

San Sebastian stays in Final Four race with humbling of Mapua

first_imgView comments San Sebastian immediately took control of the match building a 10-point lead, 31-20, at the end of the first quarter en route to the rout.Alfren Gayosa gave San Sebastian its biggest lead of the game at 88-64 going all the way to the rim with 3:30 left in the fourth.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“This game was all about team effort,” said Golden Stags head coach Egay Macaraya. “We had 21 assists, we had good looks from the three-point line, and the rebounds were there.”“The whole team wanted to win today and they showed heart, they showed we’re still here.” Typhoon Kammuri accelerates, gains strength en route to PH For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. The Golden Stags powered through the Cardinals futile inside defense, scoring 48 points in the paint while holding Mapua to just eight in the other end.San Sebastian also scored on 21 layups while allowing Mapua to only one.Jayson David ran rampant with 24 points to lead the Golden Stags while Gayosa and Alvin Capobres had 18 and 17 points, respectively.Christian Bunag put up a 13-point, 16-rebound double-double for Mapua, which is at a miserable 3-14 card.ADVERTISEMENT Read Next LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Fire hits houses in Mandaluyong City Jordan says NBA superteams will create 28 ‘garbage’ teams—report Don’t miss out on the latest news and information. Nonong Araneta re-elected as PFF president Photo by Tristan Tamayo/INQUIRER.netSan Sebastian pushed its bid for the fourth spot in the NCAA Season 93 men’s basketball after pulling down Mapua, 97-70, Friday at Filoil Flying V Centre.The fifth-seeded Golden Stags stopped their three-game losing streak and improved to 8-9, tied with another Final Four-seeking team in Arellano. Both teams are half a game behind the no. 4 Letran.ADVERTISEMENT ‘Pamana’: Mausoleum caretaker cherishes humble work for family PLAY LIST 03:06‘Pamana’: Mausoleum caretaker cherishes humble work for family00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Kammuri turning to super typhoon less likely but possible — Pagasa Brace for potentially devastating typhoon approaching PH – NDRRMC Frontrow holds fun run to raise funds for young cancer patients  LATEST STORIES BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight MOST READlast_img read more

Doctor: Hernandez’s brain was severely damaged by disease

first_imgAnn McKee, director Boston University’s center for research into the degenerative brain disease chronic traumatic encephalopathy, or CTE, addresses an audience on the school’s campus Thursday, Nov. 9, 2017 about the study of NFL football player Aaron Hernandez’s brain, projected on a screen, behind right, in Boston. McKee says Hernandez suffered severe damage to parts of the brain that play an important role in memory, impulse control and behavior. The cross section of the brain projected behind left is labeled a normal 27 year old. (AP Photo/Steven Senne)BOSTON — Former New England Patriots player Aaron Hernandez suffered substantial damage to parts of the brain that affect memory, judgment and behavior from the most severe case of a degenerative disease linked to head blows ever found in someone so young, a researcher said Thursday.Dr. Ann McKee, director of Boston University’s CTE Center, stressed she could not “connect the dots” between the brain disease chronic traumatic encephalopathy and the behavior of the 27-year-old who hanged himself in April while serving life in prison for murder.ADVERTISEMENT But McKee said CTE had significantly impacted key parts of Hernandez’s brain, including the hippocampus — which is associated with memory — and the frontal lobe, which is involved in impulse control, judgment and behavior.“We can say collectively, in our collective experience, that individuals with CTE — and CTE of this severity — have difficulty with impulse control, decision-making, inhibition of impulses or aggression, often emotional volatility and rage behaviors,” said McKee, who has studied hundreds of brains from football players, college athletes and even younger players, donated after their deaths.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutHernandez hanged himself in prison days after he was acquitted in the 2012 drive-by shootings of two men in Boston and just hours before his former teammates visited the White House to celebrate their latest Super Bowl victory.Prosecutors contended he gunned the two men down after one accidentally spilled a drink on him in a nightclub — and then got a tattoo of a handgun and the words “God Forgives” to commemorate the crime. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding After the Typhoon Part 2 PLAY LIST 05:18After the Typhoon Part 201:15DOH wants a drug rehab center in every region00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Brace for potentially devastating typhoon approaching PH – NDRRMC MOST READ Don’t miss out on the latest news and information. CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA While the outside of Hernandez’s brain appeared normal, the inside was riddled with CTE, said McKee, who showed images of Hernandez’s brain next to those of a typical 27-year-old.In Hernandez’s brain, there was evidence of previous small hemorrhages, which is associated with head impacts, she said. Other parts, like the hippocampus, had begun to shrink and large holes were found in his brain’s membrane, McKee said.Before Hernandez, the youngest brain they’ve examined that showed such severe CTE damage was 46 years old, McKee said.“These are very unusual findings to see in an individual of this age,” McKee said. “We’ve never seen this in our 468 brains, except in individuals some 20 years older,” she said.Hernandez inherited a genetic profile that may have made him more susceptible to the disease, McKee said. Kammuri turning to super typhoon less likely but possible — Pagasa QC cops nab robbery gang leader, cohort Stronger peso trims PH debt value to P7.9 trillion Typhoon Kammuri accelerates, gains strength en route to PH Japan ex-PM Nakasone who boosted ties with US dies at 101 Read Next LATEST STORIES Bolick’s moment He had been serving a life sentence without parole in the 2013 killing of semi-professional football player Odin Lloyd when he killed himself.Hernandez, who said he was innocent, did not raise CTE in his defense at either trial.CTE, which can only be diagnosed in an autopsy, has been found in former members of the military, football players and boxers and others who suffered repeated head trauma.BU researchers confirmed in September that Hernandez was diagnosed with Stage 3, out of 4, of the disease. But McKee had not publicly discussed her findings until a conference at the university on Thursday.After Hernandez’s CTE diagnosis, his attorneys filed a lawsuit against the NFL and football helmet maker Riddell, accusing them of failing to warn Hernandez about the dangers of football. The lawsuit, which seeks damages for Hernandez’s young daughter, said he experienced a “chaotic and horrendous existence” because of his disease.ADVERTISEMENT View commentslast_img read more

Gagan to carry India”s flag in Asian Games

first_imgAce shooter Gagan Narang, who won four gold medals at last month’s Commonwealth Games, will be India’s flag-bearer at the opening ceremony of the 16th Asian Games in Guangzhou, China on November 12.It was announced by Indian Olympic Association president Suresh Kalmadi in New Delhi on Tuesday.”We chose Gagan not only because he emerged India’s best athlete in the Commonwealth Games with four gold medals but also because he has been one of the most consistent performers for India in the past few years,” Kalmadi said of the 27-year-old rifle shooter, who first shot into limelight in the Afro-Asian Games in Hyderabad.”Gagan won four gold medals in the Commonwealth Games in Melbourne. In 2008, he won the 10m air rifle gold in the World Cup finals and earlier this year, claimed bronze in the World championship. He is also ranked world No 4 in the 10m air rifle event,” Kalmadi added.The IOA chief said Gagan was handpicked for the honour from among a number of champions.”It is a pleasure to have such choice and strengthens our belief that Olympic sport in India is progressing in the right direction,” Kalmadi said.The Asian Games will be held in the Guangzhou from November 12-27.With inputs from PTIlast_img read more

8 Steps to Build An Inbound Marketing GamePlan

first_img free eBook download Internal and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ of search marketing, social media, content marketing and public relations. The success of each strategy creates momentum that drives your organization forward. . PR 20/20 blog Free Download: Marketing Data: 50+ Marketing Charts and Graphs . Go beyond prospects, and consider the impact of your inbound marketing efforts on all STEP 4: of priority forums, groups, networks and blogs for target industries and buyer personas. (e.g. peers, competitors, employees, job candidates, vendors, media, prospects and customers). Media and blogger database as the foundation of your . production, participation and performance , including: prioritization, budgets, abstracts and timelines for blog posts, case studies, videos, white papers, eBooks, webinars, articles and more. STEP 5: Clearly define and differentiate your . . with a detailed plan that includes: tactics, task lists and timelines, as well as resource allocations of both time and money. Conventional marketing pays for interruption and impressions activity chart , which means you buy everything, including: ad space, mailing lists, air time, printing and postage, in addition to agency costs (i.e. commissions, retainers and hourly fees). The basic theory is, “outspend your competition to gain market share.” This is an once separate disciplines must be planned and executed in unison Download the ebook now! publicity calendar Keyword analysis inbound marketing agency STEP 8: to have access to these charts for use in your own presentations Inbound Marketing GamePlan STEP 7: Our hope is that the Inbound Marketing GamePlan eBook serves as a resource for organizations of all sizes to take a more strategic approach, and tap into the full potential of inbound marketing to . In essence, the GamePlan is a more flexible version of a traditional strategic marketing plan, with a focus on shifting resources to more measurable and effective inbound marketing strategies. . , and by investing their marketing dollars in STEP 1: Define campaign The GamePlan in Action . paulroetzer profiles. First quarter website Topics: The best inbound marketers will But first you need a plan… The following is guest post by Paul Roetzer, founder and president of PR 20/20, an everything, and be willing to adapt and evolve. new levels of efficiency and effectiveness Establish measurable and meaningful Social media dashboard When building yourcenter_img Organizations have the opportunity to achieve Speaking opportunity database core inbound marketing strategies Enter the Inbound Marketing GamePlan Conclusion The that can be easily shifted based on campaign performance and analytics. STEP 6: grow faster and smarter by outthinking, not outspending, the competition Following is a recommended eight-step system to build and execute your Inbound Marketing GamePlan: with milestones, tasks and responsibilities. Build an integrated campaign fueled by Inbound marketing is driving the convergence of traditionally separate disciplines Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The GamePlan Elements Inbound Marketing STEP 2: , highlighting planned press releases, feature story pitches, editorial opportunities and associated events. and blogger outreach efforts. for company leaders highlighting potential engagements throughout the year. connect with all relevant audiences, generate leads and build loyalty Buyer persona Whether developed by your internal team, or outsourced to an inbound marketing agency, here are some key foundation elements to create as part of the Inbound Marketing GamePlan: audiences to identify and prioritize search terms. Quarterly Establish dynamic , and the archaic and faulty process media relations Measure Design and deploy a content-driven 12-month strategy outlook HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook , the general philosophy is, “less time planning, more time doing.” The goal is to set clear benchmarks and objectives, arrive at a consensus for the 12-month approach, approve budgets and allocations for first quarter activities, and then take action. brand designed to achieve the primary goals of generating leads and building loyalty. was first introduced by PR 20/20 in January 2010 as a The GamePlan is designed to adapt and evolve to changing market factors and business needs, and fully integrate brand marketing, website development, search marketing, social media, content marketing and public relations. To achieve maximum success and ROI with inbound marketing, these budgets , specifically brand marketing, website development, search marketing, social media, content marketing and public relations. content marketing calendar Inbound marketing, which is powered by content and community, gives underdogs and innovators the ability to in brand, web, search, social, content and PR. timelines campaign objectives Inbound Marketing GamePlan , so don’t be afraid to take some chances and start learning through experience. Originally published Aug 2, 2010 3:00:00 PM, updated October 20 2016 STEP 3: by integrating these areas into a single strategic plan, and running dynamic campaigns that continually re-allocate resources based on performance. always be testing and evolvinglast_img read more

The Average Large Company Has 178 Social Media Accounts [Shocking Data]

first_img Originally published Jan 10, 2012 1:30:00 PM, updated October 20 2016 Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned social media accounts.Wait, what?Who is setting up all of these accounts? How are there even Twitter handles left to go around anymore? Large companies with all the social media accounts, can you please explain yourselves?Altimeter gave us some more insight into these numbers, breaking down the average number of corporate-owned accounts by social network. And yes, the most accounts were on Twitter. Take a minute to soak in this seriously mind-boggling data before we break down what on earth is possibly happening here.So what’s going on here? Do large corporations really have a need for that many social media accounts? Let’s break down the reasons (some legitimate, some not) large companies are bombarding the social media world with their brands.Why it Might Be Happening (And Actually Makes Sense)1.) People are claiming accounts in anticipation for future use. This makes sense if you’re planning for things like product launches or expansion to other cities and countries. In fact, that’s probably a common occurrence for larger companies, and is a social media best practice.2.) Different product and service lines may call for their own dedicated accounts. This is especially important if there is not a lot of customer overlap between products and services within the organization, or if they are all drastically different from one another. For example, product development company PTC maintains separate Twitter accounts for each of its four core products, along with separate accounts for product updates and news that is only relevant to a niche audience.3.) Several departments within an organization may have created separate accounts, whether for internal departmental communications or for external communications. For some companies, large or small, this is wise, so the purpose of each account remains targeted and followers aren’t inundated with information that doesn’t impact them. While Verizon Wireless, for example, maintains a shocking number of social media accounts because its stores span so many different territories, it wisely maintains a separate support account on which the company troubleshoots service disruptions and other common issues.Why it Might Be Happening (But Makes No Sense)1.) Like Marketing Pilgrim points out, maybe these businesses are creating accounts for specific campaigns. If you’re like Geico and have such long-running campaigns as the Geico Gecko and the Geico Caveman (they’ve been going strong since 1999 and 2004, respectively), the separate social media accounts are certainly warranted.But one of the primary purposes of using social media for marketing campaigns is that your brand already has a following that can help give the campaign more leverage. Unless your campaign will last over the course of years like Geico’s, why make more work for yourself by starting from scratch with a campaign-specific network? Or, if you’re planning a campaign that lasts years and you find it falls flat, you should delete it, streamlining the amount of social clutter out there surrounding your brand.2.) They may have started their accounts during the “you have to be on social media” upswing from the past couple of years, but rushed into it without much strategy. In fact, Marketing Pilgrim shares that only 43% said they had a social media strategy designed to meet their business objectives. Once they figured out what they actually wanted to do with the accounts, name changes were probably required, or they just had to wipe their slate clean and start with brand new accounts. That’s understandable, but why don’t you delete those accounts?At HubSpot, we decided to make this change ourselves just yesterday when we merged our @ContentCamp Twitter account with our main @HubSpot account. Now, Content Camp tweets will be tagged with #InboundLearning on the @HubSpot account so the tweets are still searchable but only one account needs to be followed, which thankfully makes the Twitterverse just a little less cluttered.3.) It’s possible large companies have such giant marketing departments that there’s no intra-departmental communication. Can it be that multiple marketers are tweeting, Facebooking, Flickring, and YouTubing on behalf of the company, and on a branded company account? It’s possible, sure. Smart? No, not at all. No matter the size of your company, make sure you have a handle on what your employees are doing on behalf of your brand on social media accounts. Take a look at these other companies’ social media policies that help them rein in (for better or worse) their employees’ social behavior when speaking for their brand in the social sphere.So, How Many Social Media Accounts Should My Business Have?Not as many as you need; as many as your followers need. And knowing how many separate accounts your followers need relies on pinning down not just a social media strategy, but also a very specific objective behind each account you set up. Why should people follow you and interact with you on a given account? Do you need a brand new account on the same social network to give followers and fans a reason to engage with you, or are the channels you have set up now sufficient to meet their needs? Are you leveraging all of the functionality the social networks allow to personalize a user’s experience, like hashtags on Twitter, Circles on Google+, and tabs on Facebook? Are you prepared for the additional time and effort associated with maintaining multiple accounts?Make your actions purposeful, and understand how every account plays into the larger social media strategy you’ve defined. If you sit back and realize maybe you’ve gone a little social media-crazy, no worries, it happens to everyone. Just do yourselves, your fans, and the internet at large a favor, and delete those dead accounts!How many social media accounts does your organization manage? If you have multiple accounts, why do you choose to maintain them separately?Image credit: xJason.Rogersx Social Media Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

Free Holiday Stock Photos, Expert Photoshop Shortcuts, and More in HubSpot Content This Week

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 20, 2013 8:00:00 AM, updated July 28 2017 Photoshop Tips We all love free. I mean, who doesn’t want free stuff? We spend our hard-earned coin on so much these days, and after numerous purchases, we like to get at least a little something for the price of zero.At HubSpot, we strive to provide a top-notch paid product, but we also like to throw in some things that are — you guessed it — free!This past week was no different, as we launched a boatload of very impressive stock photos for free — along with some advice on sales processes on the house, complimentary Photoshop tips so you can design like a pro, and even some free expert insights from HubSpot co-founder Dharmesh Shah.Explore Adobe Photoshop CC basics through quick tips, video explainers, and custom photo filters here.So, set aside some of your free time (clever, right?) today to check out some free, in-depth content that’ll make your life easier. Or at least make you sound really smart at the water cooler.200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]Yes — believe it or not, the holiday season is right around the corner (yes — I miss summer already as well). While you may not have your travel plans for Thanksgiving or Christmas figured out yet, there’s something we offered this past week that can make your holidays considerably brighter: more than 200 holiday stock photos — all for free. ‘Tis the season to rejoice, marketers. Enjoy :)Writing Code and Content Your Customers Love”Delight” is a term used all the time at HubSpot. The term was used often by our co-founder, Dharmesh Shah, at INBOUND 2013 back in August, and in his latest post for Inbound Hub, Dharmesh highlights customer delight tips from fellow panelists he’s seen present at the Business of Software conferences in years past. Check out the wise words from these esteemed business minds.30 Keyboard Shortcuts to Help You Photoshop Like a ProPhotoshop: It’s the best friend of some marketers, while it scares the you-know-what out of others. Trying to design on it can be time-consuming for many pros … that is, if they don’t know the numerous keyboard shortcuts for the software. With the latest post from our own Ginny Soskey, you can learn all of the easy (and immensely helpful) shortcuts for Photoshop that can help you create and alter images in record time.How to Calculate the Lifetime Value of Ecommerce CustomersEver wonder how much your customers are worth? If you’re an ecommerce marketer or business owner, you can get the answer. Learn how to do the sometimes-complicated LTV calculation in this how-to blog post that’ll add a little helpful math to your marketing repertoire.The Quick and the Dead: Why Responsiveness Matters in SalesSpeed is an essential component to be a successful salespeson. The quicker salespeople get in touch with leads, the more likely they are to engage them accordingly and convert them. Learn from guest contributor Mark Gibson why it’s vital for salespeople to get in touch with prospects early and often to be the closer they want to be.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!Image credit: Ken Hawkins Topics:last_img read more