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COLLEGE FOOTBALL ROUNDUP West Virginia runs over Maryland

first_imgThe 5-foot-8 Devine served as Slaton’s setup man. Early in the third quarter, Devine ran 31 yards to the Maryland 1, putting Slaton in position for his second TD run. Late in the period, Devine rambled 76 yards to the Maryland 1 and Slaton scored on the next play to make it 28-7. In the fourth quarter, Devine ran for 18 yards to place West Virginia (3-0) in position for a field goal. The freshman finished with 136 rushing yards on five carries. Keon Lattimore ran for 80 yards and a touchdown for Maryland (2-1). The Terrapins yielded 350 yards in their first two games; West Virginia finished with 448. West Virginia took the second-half kickoff and moved 63 yards in nine plays to go up 21-7. Three punts later, Devine’s 76-yard run helped make it 28-7. It was 31-7 before Maryland’s Jordan Steffy threw his first career touchdown pass, a 22-yarder to Danny Oquendo. From news services Steve Slaton was outstanding, as usual. No one, however, expected West Virginia’s running game to be so Devine. Slaton ran for 137 yards and three touchdowns, Noel Devine amassed 125 yards on his first three carries, and No. 4 West Virginia cruised past Maryland, 31-14, Thursday night in College Park, Md. Slaton scored on runs of 22, 1 and 1 yards. He has 41 TDs at West Virginia, one short of the school record shared by Ira Errett Rodgers and Avon Cobourne. Air Force 20, TCU 17: Ryan Harrison’s 33-yard field goal on second down gave Air Force a 20-17 overtime victory over visiting TCU, keeping the Falcons unbeaten under new coach Troy Calhoun. The Falcons (3-0, 2-0 Mountain West) overcame a 14-point fourth-quarter deficit and were swarmed on the field by thousands of cadets who hadn’t had this much to celebrate in a long time. Harrison’s winner followed a miss by TCU kicker Chris Manfredini, whose 36-yard attempt hit the left upright on the first possession of overtime. The Falcons had tied it on Jim Ollis’ 71-yard TD run on an option pitch from Shaun Carney with 5:55 left. The Frogs (1-2, 0-1), still smarting from their 34-13 loss at Texas, were lethargic and sloppy, failing time and again to capitalize on short fields and prime opportunities. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more

Takeaways: here’s the Sharks team everyone expected to see

first_imgClick HERE if you’re having trouble viewing the gallery on your mobile device.SAN JOSE — Pete DeBoer received everything he asked for during the Sharks two-game homestand this week.The Sharks (4-3-1) found some finish around the net, scoring nine goals. Martin Jones came up with the big save, stopping 48 pucks on 50 shots. In addition, the group found a way to come out on the right side of the special teams ledger as the power play went 3 for 9 and the penalty kill posted a perfect 6 for 6 …last_img read more

SA punches above its weight at Davos

first_imgSouth Africa punched above its weight at the annual meeting of the World Economic Forum that came to a close in Davos, Switzerland on Sunday, with President Jacob Zuma and the International Marketing Council of SA driving a high-profile presence at the gathering of global business and political leaders.The country’s biggest ever delegation, a public-private partnership led by President Jacob Zuma, attended the meeting, where South Africa was featured as a theme, as well as the host of the official Soiree dinner for Davos delegates on Saturday.‘Experience South Africa’Under the theme “Experience South Africa”, leading international economic and political decision-makers were exposed to the best of South African art, cuisine and fine wines, as well as a number of sessions on the official Davos programme focused on “South Africa 2010 and beyond”.Saturday’s soiree, organised by the International Marketing Council, featured the cream of South Africa’s musical talent – the likes of Freshlyground, the Afrotenors, Jimmy Dludlu and Sibongile Mngoma – and nine of the country’s top chefs.Works by nine major South African artists, drawn from the Standard Bank Corporate Collection of South African Art, were on show in main Davos venue for the duration of the event, while the colours of the South African flag were ever-present in the woolen hats and scarves handed out as gifts to all the delegates.The 20:80 principleAnitha Soni, chairperson of the International Marketing Council, told Moneyweb’s Alec Hogg that South Africa’s Davos campaign had been “driven by the 20:80 principle, and that is to focus on the 20% of the decision-makers out there that we hope to influence.“And these 20% really put us here in Davos for the next three to four days, and we want to be top of mind to them – not only as a 2010 destination … but more especially for what 2010 will do for us as a country.”Leading “Team South Africa”, President Zuma used the opportunity to assure the international community of the country’s readiness to host the 2010 Fifa World Cup, and to market the country as a destination for business, trade and tourism.Zuma said the World Cup offered an opportunity for the world to see and experience Africa in a different way.“It is an opportunity to tackle stereotypes and preconceptions, and explore new frontiers of interaction and cooperation. It is an important milestone in the regeneration of the continent.”‘A Conversation on South Africa’Zuma also participated in a special plenary session entitled “A Conversation on South Africa”, which looked at the achievements and challenges of South Africa 20 years after the release of Nelson Mandela.Zuma told the world’s movers and shakers that the country had built a resilient economy which was now beginning to show signs of recovery following the global economic crisis.He said growth in the South African economy required a mixture of public and private investment. The challenge was to find the right balance between state intervention and market-driven economic activity. The two should reinforce each other, he said.Zuma also joined leaders from Mexico, Canada, Korea, Vietnam and Spain in a plenary discussion on “Global Governance Redesigned”.Zuma said a major problem with global decision-making was that poor countries did not have a say in important decisions that affected them, and called for an overhaul of multilateral institutions like the UN Security Council, World Bank and International Monetary Fund.He also held bilateral meetings with Soros Foundation chairman George Soros, former US President Bill Clinton, UK Conservative Party leader David Cameron, Swiss Confederation President Doris Leuthard, the Duke of York HRH Prince Andrew, Spanish Prime Minister José Luis Rodriguez Zapatero, and former UN Secretary-General Kofi Annan.SAinfo reporter and BuaNewslast_img read more

SA unearths new human ancestor

first_imgThe skull and skeletal fragments of the juvenile male fossil Australopithecus sediba, a newly discovered species of hominid.  As I stare at the skeleton of this human ancestor in its glass case I find the idea difficult to grasp: this boy walked this very area of the earth almost 2-million years ago.An entirely new species of hominid, or ape-man, has been described following the discovery of two 1.9-million-year-old fossilised skeletons in the Cradle of Humankind near Johannesburg.Named Australopithecus sediba, the creatures had long ape-like arms and short powerful hands, so they probably retained their ability to climb trees. But they also had a more advanced pelvis and long legs that would have allowed them to stride and possibly run like modern humans.The skeletons, of a boy between 11 and 13 years and an adult female in her late 20s or early 30s, were unearthed by a team from the University of the Witwatersrand (Wits), led by professors Lee Berger and Paul Dirks. Berger is a palaeoanthropologist at Wits and Dirks a geologist based at the James Cooke University in Australia.Fragments of the boy’s skeleton were on display at the announcement of the find on 8 April at Maropeng, the visitors’ centre of the  Cradle of Humankind World Heritage Site.Berger believes Australopithecus sediba is likely to be the transitional species between the southern African ape-man Australopithecus africanus, such as the Taung Child and Mrs Ples, and either Homo habilis or even a direct ancestor of Homo erectus – Turkana Boy, Java man and Peking man.The australopithecines are believed to be the ancestors of species in the genus Homo, which includes modern humans. The find, which Berger describes as the Rosetta Stone of human evolution, promises to turn the palaeontological world upside down. Homo habilis will have to be re-examined, and textbooks rewritten.“It is estimated that they were both about 1.27 metres, although the child would certainly have grown taller,” Berger said. “The female probably weighed about 33 kilograms and the child about 27 kilograms at the time of his death.“The brain size of the juvenile was between 420 and 450 cubic centimetres, which is small when compared to the human brain of about 1 200 to 1 600 cubic centimetres, but the shape of the brain seems to be more advanced than that of [other] australopithecines.”Australopithecus sediba’s environment would have been a mix of open savannah grassland and forest.The fossils were deposited in a single debris flow and were found together in the remains of a deeply eroded cave system. It’s likely that they died at about the same time, and could have known each other, or even been related.Berger, whose 11-year-old son Matthew found the first fossil, expects many more fossils to be excavated from the site. With 130 bone fragments recovered, they are the most complete hominid skeletons ever found. And Berger is confident that the site will yield the missing pieces.Sediba is Sesotho for spring, fountain or wellspring, and the species so named because it is hoped that “a great source of information will spring from the fossils”.The find is the cover story of the prestigious journal Science, with two articles, written by Berger and Dirks, published on 9 April 2010.“I am having the adventure of my life,” Berger said.International team of scientistsBerger and Dirks have assembled a team of around a dozen international scientists to work on the find. In total, some 60 scientists from around the world have been involved in unravelling the discovery.The first step was a geological study, to help determine the age of the fossils. Other dating techniques included assessing the uranium lead components in the rock, establishing its magnetic polarity, which changes over time, and studying the site’s rate of erosion.Dirks studied the context of how the fossils landed in the cave, taking a series of sedimentary deposits and making a detailed description of different rocks up to two metres deep.“It is a hole in the ground – it must have been a cave,” he said.Investigation revealed that the fossils were deposited by a muddy flow of water, which probably carried the two bodies at the same time, because they were found together. Other fossils found were a 1.5-million-year-old sabre tooth cat, and 2.36-million-year-old wild cats and dogs.The erosion rate of the opening was measured, and it was established that it had been between 30 and 50 metres deep.“The animals probably smelled the water in the cave, and fell into the cave trying to get to it,” said Dirks. They would have died almost immediately, and their bodies carried down into a deeper chamber of the cave, joining others that suffered the same fate. This is supported by the fact that the fossils have no scavenger or insect damage.Excavations have not yet begun, says Dirks, only the surface has been cleared.Using Google Earth to find fossilsThis adventure began some 18 months ago, in early 2008, Berger said. He first charted the area on Google Earth, finding 600 new sites in the Cradle of Humankind, and then walked it with his dog, Tau.On the day the first fossil was found he and Matthew, then nine, were walking with post-doctoral student Job Kibbii and Tau. They walked to the edge of a pit, and Berger encouraged the others to look around.“Within one and a half minutes Matthew called out that he had found something,” said Berger. At first he thought it was a fragment of antelope, a common find. Then he recognised the fossil as the collar bone of a hominid.He soon found other fragments – a scapula or shoulder blade, normally never found because it is so fragile and erodes quickly – and arm bones, while two hominid teeth “fell into my hands”.Matthew said he has been on sites with his father more than 20 times, and intends to become a palaeoanthropologist too.Treasure chestProfessor emeritus Philip Tobias, present at the announcement, described the area as a “treasure chest”“I am thrilled that our expectations of the cradle area have so soon been realised,” he said. “This evidence a kilometre or two from Sterkfontein has yielded several hominid individuals and that is something to get very excited about.”Describing the find as “ä great joy”, Tobias said that the fact that two skeletons had been found means that it allows scientists to study a family or community which is much more valuable than studying individual fossils.Children in South Africa have been invited to come up with a name for the skeleton of the boy.The fossil will be on display at Maropeng until 18 April, and will then move to Cape Town for the launch of Palaeo-Sciences Week from 19 April. It will again be on display at the Origins Centre at Wits during May. – Lucille Davielast_img read more

SA, Brazilian airlines in codeshare plan

first_img30 August 2013 South African Airways (SAA) and Brazilian carrier TAM Airlines have signed a codeshare agreement to increase access to destinations in both countries for both leisure and business travellers. Destinations in Brazil that will be accessible through the agreement are from Sao Paulo to Rio de Janeiro, Porto Alegre, Curitiba, Brasilia, Salvador, Florianopolis, Iguaçu Falls, Recife and Belo Horizonte. Brazilian passengers flying to South Africa will have access to Johannesburg, Cape Town, Durban, East London and Port Elizabeth. “Alliances and partnerships of this nature form a crucial part of modern airline management, which is about providing convenient connection for customers to as many destinations as possible without necessarily using your own resources,” SAA’s commercial acting general manager, Manoj Papa, said in a statement on Thursday. “This codeshare provides a platform to tap into the potential that lies in both carriers’ respective markets in a manner that would significantly enhance benefits for passengers of both airlines.” The collaboration will also offer leisure travellers a variety of holiday options, as well as business travellers access to multiple business centres. “This codeshare operation is vital in that customers travelling to and from various parts of Africa, South America and countries in the east are able to use SAA’s Johannesburg hub as a convenient connection point to various parts of the world,” Papa said. Members of SAA’s loyalty programme, Voyager, will continue to earn miles and obtain tier status when travelling on TAM flights, and members of the TAM Fidelidade programme will also continue to earn and redeem points when they travel on SAA flights. “We are seeking partnerships like this to offer our customers flights to all over the world,” said LATAM Airlines Group senior vice president of strategic alliances, Soledad Berrios. “Together with South African Airways we will make travelling between Brazil and South Africa easier, and the countries will be the gateways of the South American and African continents.” SAinfo reporterlast_img read more

Garber’s Red Tractor Models

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Howard and Carol Garber of Auglaize County personify the complete marriage, despite having to overcome the significant obstacle of differing preferences in collectable farm equipment.Howard was raised with Massey-Harris tractors and implements whereas Carol descended from a family with Farmall, McCormick-Deering and International equipment. Fortunately some experts claim couples do not have to agree on everything for a successful marriage.“Our marriage has been wonderful and we don’t agree on everything, especially our preference for farm machinery. Having those differences makes it more fun. When we’re on the hunt for that special piece we help each other,” Howard said. “We’ve even been able to merge our different collections in the same showroom.”Howard’s love for Massey-Harris stems from growing up where his family farmed about 60 acres in Allen County and his parents rented another 300 acres. His uncle owned the Massey-Harris dealership in nearby Elida. Consequently the family’s machinery focus was the familiar red Masseys. Howard’s first tractor driving assignment came at the ripe age of seven.“Dad rode with me that first round when I was discing the field. After that round, he stepped off the tractor and I was on my own,” Howard said. “For a kid that age, it was exciting. But, wouldn’t you know, I soon misjudged a turn and got tangled up in the fence. It was all part of growing up and learning responsibility at a young age. As a kid, I didn’t have any toy tractors, only a semi-tractor trailer and a truck for milk can transport. When you’re able to drive the real tractors the toys don’t have the same meaning. But now, I’ve developed a keen interest in toy tractors as an adult.”Carol grew up on a Western Ohio farm near St. Marys.“My parents farmed and milked about 60 Holsteins. The equipment of choice was Farmall, McCormick-Deering and International. The only tractor I remember my Dad buying new was a McCormick Model Super W-6. It eventually got sold, but my brother found it later and bought it back as a family memento,” she said. “I always enjoyed working outside with my Dad. Driving tractor was more fun than helping Mom in the house. In fact, I did most of the cultivating when I was still home. I also worked ground and drove the tractor when we baled.”The Garbers married in 1968 and eventually settled in Wapakoneta a community close to their respective hometowns. Their interest in collecting developed later.“Our interest in collecting came quite by chance. In the late 90s, Howard and I attended a real estate auction in Bluffton, Indiana. To our surprise, there were numerous pieces of farm toy tractors offered. They were all shelf models in good condition,” Carol said. “We ended up buying about 20 pieces and they were all red — Massey-Harris, Farmall, McCormick-Deering and International. Among them was one of our favorites to this day — a 1:16 scale die-cast McCormick W-9. Those auction tractors launched our farm toy hobby.”Collecting came quite naturally for the Garbers. Carol’s dad and brother collected antique tractors and Howard has always admired that old vintage iron, but as urbanites, space was limited for full size tractors. Gathering up scale model versions was the next best thing.“We were primarily interested in finding models like those our families farmed with. Beyond that, we have focused on replicas from the 50s, 60s and 70s,” Howard said. “We understood and appreciated tractors from those times. Modern tractors and equipment are great, but if you haven’t operated them they don’t have the same meaning.”The Garbers have dedicated the basement of their home as their Red Tractor Model Showroom. They have amassed well over 100 pieces. The scale sizes represented are: 1:16, 1:12, 1:8 and a few in 1:64 scale. Their collection includes six pedal tractors with an assortment of memorabilia in both versions of red. A favorite among the memorabilia is a bottle of Red Shed wine featuring a Massey-Harris Model Pony tractor on the label from a Nappa Valley vineyard.Howard and Carol enjoy the anticipation as they pursue each new addition for their trove. The added excitement comes when something pops up that is least expected.“We love going to auctions, estate sales, flea markets or farm toy shows as we search out that next tractor model. I’ve also found several items through eBay and online toy auctions. The Massey-Harris pieces, whether tractors or implements, are difficult to come by as there were fewer made,” Howard said. “I’m making progress as the Massey shelves are beginning to fill up.”They are now in search of some harder to find items.“The world of Farmall, McCormick- Deering and International tractors and equipment models is huge compared to Massey-Harris. Finding replicas of the equipment our family farmed with is much easier,” Carol said. “We have been challenged however in finding a 1:16 scale die-cast Farmall Model F-12 with a single front wheel. Howard wanted one to go along with the F-12 antique tractor he restored. One came up through a sale recently, but the price was well beyond our budget. We finally settled on a 1:16 scale row-crop Farmall F-12 with two front wheels. Maybe we’ll find the single wheel version someday.”Carol’s family had several restored antique tractors. Howard admired and became a little envious of those old vintage tractors. The bug to restore an antique tractor finally caught up with him in 2003 when Howard located a Farmall Model F-12 in rough shape that he could refurbish.“This old tractor predated our primary era of interest, but it was something I wanted to take on. And, the price was right,” he said. “ My space was limited, but the tractor fit in the garage where I could work on it. The old beater with a single front wheel had been worked hard, but eventually I got it back in good running condition. And it dressed out to be like new. Eventually, we had five full-size antique tractors. Our aim was finding a model of each of those tractors. The tractors became difficult to store so we sold all of them in 2010.”When asked about their favorites, the answer is an easy one.“All of them,” Howard said. “Whenever we find a special model and place it on our shelves, we consider it special. We probably wouldn’t have bought it in the first place unless it had special meaning.”There are, however, a few that do stand out, including the 1:16 scale die-cast Farmall Model F-12 and McCormick- Deering Model W-6.“Although my family farmed with a McCormick Model M-6, the Model W-9 replica is very similar,” Carol said. “As cultivating was a familiar task when I was still home on the farm, it was appropriate to own a 1:16 scale die-cast International Model 544 with a four-row cultivator. This replica was built by SpecCast.”The Garbers also have a commemorative Massey-Harris harvest parts truck used during the Million Acre Harvest Brigade.“The original truck was used to service self-propelled combines as the operators worked their way north from Texas to Canada to cut wheat during the early stages of World War II,” Howard said. “The entire event resulted in just over one million acres being cut by Massey-Harris combines.”The 1:16 scale die-cast Massey-Harris Model 44-Special in standard format, made by Ertl, occupies a significant location on the Massey shelves as well and the 1:16 scale grain drill by Reuhl is proudlyThe extensive display of Garber’s Farmall/International scale model farm tractors can be seen in their basement Red Tractor Model Showroom.displayed. In addition, the recently acquired gray Farmall Model F-20 pedal tractor built by Scale Models joins five other pedal tractors in the Garber cache.Many of the hard to find older items have been discovered on the Internet.“The farm toys built in the 50s, 60s and 70s were much tougher than today’s models. You could depend on them being around for a long time. There are toys available for play, but they’ll never be collectable like those from years ago,” Howard said. “Today’s shelf models and high detail pieces are wonderful, but the plastic in many of them is not to my liking. And yet, the prices have gone up even though they’re made in a cheap labor market.“When you’re on the hunt for a special toy, don’t get discouraged because you didn’t get the piece you wanted. Keep looking or try a different route. Sooner than you think, you will find the one you’ve been looking for.”For those interested in chatting with the Garbers about their Red Tractor Models, you may call them at 419-738-6952 or contact Howard by email at [email protected]last_img read more

Four bogies of stationary Bihar train gutted in fire, no casualties reported

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Honda BR-V engine line-up revealed; launch on May 5

first_imgHonda Cars India, on Wednesday, revealed the engine line-up of their upcoming SUV, Honda BR-V at a media event. Honda BR-V will mark the company’s entry in the mid-range sports utility vehicle segment with the launch slated for May 5.After the success of the new Amaze in the market, Honda Cars India is hoping for a double digit growth this fiscal with the launch of the BR-V.ALSO READ:Dealers start taking bookings for Honda BR-V “As far as Honda is concerned, we should have a decent growth, hopefully a double-digit growth during the fiscal,” Honda Cars India Senior Vice-President (marketing and sales) Janeshwar Sen told PTI.The company had earlier set a target of selling 3 lakh units annually by 2016-17, but due to “challenging conditions” it is not sure if it would be able to achieve that.With the Creta, Duster, EcoSport raking in all the moolahs in the segment, Honda will be pinning all its hopes on the BR-V, as the new compact SUV will try to stir up the hornet’s nest by going against the Creta in the market.ALSO READ:Can Honda BR-V dislodge Hyundai Creta from top spot?However, the company remains optimistic with the success of the BR-V and are confident that the car will do wonders for Honda in India.This is what we know of the Honda BR-V as of yetEngine:The upcoming Honda BR-V will come with two engine options and three variants. A 1.5 litre, i-VTEC petrol engine, based on Honda City, will produce maximum power of 119PS and maximum torque of 145 Nm, mated to a six-speed manual and a CVT, along with the FWD function.advertisementMoreover, the company claims 15.4 km/l and 16 km/l (ARAI certified) mileage for the manual and CVT variants, respectively.ALSO READ:Honda Cars expects sales to grow in double digits with upcoming BR-VOn the other hand, a 1.5-liter i-DTEC diesel engine will produce peak power of 100PS and peak torque of 200 Nm, mated to six-speed manual gearbox.Moreover, the ARAI has given the Honda BR-V diesel an average of 21.9 km/l.Dimensions:The upcoming Honda BR-V will come with a wheelbase of 2662mm, and will be 4453mm in length, 1735mm in width and 1666mm in height along with a ground clearance of 210mm and a fuel capacity of 42 litres.Features:The upcoming 7-seater Honda BR-V will come loaded with features like dual airbags, ABS, Bluetooth telephony, audio streaming, automatic climate control, steering-mounted audio buttons, push button start, electrically foldable outside rear-view mirrors, LED light guides and 16-inch alloy wheels.ALSO READ: Honda Cars India to spice up the compact SUV segment with BR-V launchHowever, according to reports, the new Honda BR-V will not come with a touchscreen infotainment system, which will be a down side for the compact SUV.Competition:The new Honda BR-V will compete against the likes of Hyundai Creta, Renault Duster, Maruti S-Cross, Nissan Terrano and Ford EcoSport in the market.Price:ALSO READ: Honda tease new BR-V SUV; India launch soon Considering the prices of its rivals in the segment, Honda Cars India will have to price the new BR-V with a strategy. We expect the Honda BR-V to come between Rs 8 lakh (ex showroom, New Delhi) – Rs 12 lakh (ex showroom, New Delhi).last_img read more

HubSpot TV – Marketing 2.0 With Guest Bernie Borges

first_img form – If you want the PDF, do it now because it will go away in 1-2 weeks. You can now send any item you are reading to Twitter, Blogger, Facebook, Delicious, Digg, etc. right within Google Reader. : Look for your marketing tools to start to leverage these new features. Why did you write a book?  It takes a lot of time, and you already run an agency… mvolpe :I’m just launching my site now and will be using the inbound marketingstrategy. I’ll make a note to come back to this question in a couple ofweeks and let you know the results of the increased activity, clickthroughs, lead conversions, etc. or Problem: Companies (besides Twitter itself) lose the ability to track retweets and the spreading of content. One Month Later: I’m very pleased with the results thusfar and I’ve already received a couple ‘authentic’ leads via my contactpage and I attribute this to new content creation; mostly throughblogging. Forum Fodder Special Guest: Bernie Borges Check out Marketing 2.0 in Subscribe in iTunes: RSS Becomes Really Simple Social with Google Reader When Will You Find Your Inbound Marketing Pot of Gold? PDF Marketing Takeaway Marketing 2.0 Marketing Takeaway (Episode Length: 25 minutes, 8 seconds) : Make sure you are using Facebook to promote your blog and other business content today to prepare for tomorrow. Facebook Search Becoming Social News Engine www.HubSpot.tv @berniebay What is the key takeaway? You are giving away a PDF of the full book?  Why? , an inbound marketing agency, and the author of the new book Related article: 8% of companies (over 1000 ppl) have fired someone for mis-using Social Media according to a study by Proofpoint 15 percent disciplined an employee for violating multimedia sharing / posting policies Headlines Remember Kevin Colvin?  Do a Google search for “cool wand”. Marketing Takeaway Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . (Buy on Amazon or download a free PDF copy asks, ” Good: More reach/buzz for the originator of the tweet.center_img How to interact on Twitter: @ How long does it take to get found with new site?” What is different about this book as compared to other inbound marketing books? with to learn how to get your company started with social media. ) 988 visitors (820 new) / 2 leads directly as aresult of website content (remember, I don’t even have landing pages orcalls to action set up yet. Good: More support and organization for retweets. Marketing Takeaway https://sp2.img.hsyaolu.com.cn/wp-shlf1314/B2046/IMG4450.jpg” alt=”last_img” /> read more

8 Steps to Build An Inbound Marketing GamePlan

first_img free eBook download Internal and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ of search marketing, social media, content marketing and public relations. The success of each strategy creates momentum that drives your organization forward. . PR 20/20 blog Free Download: Marketing Data: 50+ Marketing Charts and Graphs . Go beyond prospects, and consider the impact of your inbound marketing efforts on all STEP 4: of priority forums, groups, networks and blogs for target industries and buyer personas. (e.g. peers, competitors, employees, job candidates, vendors, media, prospects and customers). Media and blogger database as the foundation of your . production, participation and performance , including: prioritization, budgets, abstracts and timelines for blog posts, case studies, videos, white papers, eBooks, webinars, articles and more. STEP 5: Clearly define and differentiate your . . with a detailed plan that includes: tactics, task lists and timelines, as well as resource allocations of both time and money. Conventional marketing pays for interruption and impressions activity chart , which means you buy everything, including: ad space, mailing lists, air time, printing and postage, in addition to agency costs (i.e. commissions, retainers and hourly fees). The basic theory is, “outspend your competition to gain market share.” This is an once separate disciplines must be planned and executed in unison Download the ebook now! publicity calendar Keyword analysis inbound marketing agency STEP 8: to have access to these charts for use in your own presentations Inbound Marketing GamePlan STEP 7: Our hope is that the Inbound Marketing GamePlan eBook serves as a resource for organizations of all sizes to take a more strategic approach, and tap into the full potential of inbound marketing to . In essence, the GamePlan is a more flexible version of a traditional strategic marketing plan, with a focus on shifting resources to more measurable and effective inbound marketing strategies. . , and by investing their marketing dollars in STEP 1: Define campaign The GamePlan in Action . paulroetzer profiles. First quarter website Topics: The best inbound marketers will But first you need a plan… The following is guest post by Paul Roetzer, founder and president of PR 20/20, an everything, and be willing to adapt and evolve. new levels of efficiency and effectiveness Establish measurable and meaningful Social media dashboard When building yourcenter_img Organizations have the opportunity to achieve Speaking opportunity database core inbound marketing strategies Enter the Inbound Marketing GamePlan Conclusion The that can be easily shifted based on campaign performance and analytics. STEP 6: grow faster and smarter by outthinking, not outspending, the competition Following is a recommended eight-step system to build and execute your Inbound Marketing GamePlan: with milestones, tasks and responsibilities. Build an integrated campaign fueled by Inbound marketing is driving the convergence of traditionally separate disciplines Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The GamePlan Elements Inbound Marketing STEP 2: , highlighting planned press releases, feature story pitches, editorial opportunities and associated events. and blogger outreach efforts. for company leaders highlighting potential engagements throughout the year. connect with all relevant audiences, generate leads and build loyalty Buyer persona Whether developed by your internal team, or outsourced to an inbound marketing agency, here are some key foundation elements to create as part of the Inbound Marketing GamePlan: audiences to identify and prioritize search terms. Quarterly Establish dynamic , and the archaic and faulty process media relations Measure Design and deploy a content-driven 12-month strategy outlook HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook , the general philosophy is, “less time planning, more time doing.” The goal is to set clear benchmarks and objectives, arrive at a consensus for the 12-month approach, approve budgets and allocations for first quarter activities, and then take action. brand designed to achieve the primary goals of generating leads and building loyalty. was first introduced by PR 20/20 in January 2010 as a The GamePlan is designed to adapt and evolve to changing market factors and business needs, and fully integrate brand marketing, website development, search marketing, social media, content marketing and public relations. To achieve maximum success and ROI with inbound marketing, these budgets , specifically brand marketing, website development, search marketing, social media, content marketing and public relations. content marketing calendar Inbound marketing, which is powered by content and community, gives underdogs and innovators the ability to in brand, web, search, social, content and PR. timelines campaign objectives Inbound Marketing GamePlan , so don’t be afraid to take some chances and start learning through experience. Originally published Aug 2, 2010 3:00:00 PM, updated October 20 2016 STEP 3: by integrating these areas into a single strategic plan, and running dynamic campaigns that continually re-allocate resources based on performance. always be testing and evolvinglast_img read more