Butterfield also singled out Brenna Barnhart as the player of the game for Nelson.”We’ve been preaching a lot of things to Brenna, and in this game she just had it all click for her”.Nelson could afford to relax slightly for their last round-robin match with Creston U15s on Sunday, as their previous results guaranteed them a place in the final that afternoon, so Harvey turned the helm over to second-year assistant Pat Hodgson, and he lead the Selects to an extremely lopsided 1-0 win over their regional rivals.”I haven’t seen us dominate a team in such a manner and only score 1 goal!” said Hodgson after the match.Jasmine Faulkner scored the only goal of the game for Nelson as they peppered the Creston goal but couldn’t quite apply the finishing touch when needed.Amy Hodgson was desperately unlucky in the match as she hit the post despite her terrific work in and around the net for Nelson, while keeper Ava Strautman had little to do but watch for the vast majority of the match.It all came down to a rematch of the Friday night match for Nelson, as they again played Kootenay South for the gold medal on Sunday afternoon.Regrettably, the girls looked like they were jaded from their previous efforts, as KS jumped out to an early 3-0 lead on their younger opposition, and controlled the first half.The U14s regrouped in the second half and started playing as they had all weekend, but the hole they had dug themselves into was too big to get out of, and they eventually succumbed to a 3-1 loss.Halleran again scored for Nelson, and it was her efforts in the second half along with McKenna Bennett cajoling more out of her teammates that ignited the spark for the Selects in the second half.”The loss in the final was a bitter pill to swallow for us after all our efforts on the weekend”, said Harvey of the match, “but the fact that we dominated teams and players older than us will be yet another building block for us this season as we try to get back to Provincials once again”.The U14s now head off next weekend to Kalispell, Montana for the “Three Blind Refs” tournament. The results for the U14 Girls Nelson Selects had a touch of Greek mythology to them this weekend, as like Icarus, the U14s flew too high and ended up eventually crashing back down to earth.Playing up an age level against regional U15 teams, the U14s came flying out of the gates against Kootenay South U15s on Friday night, jumping into an early lead and then exchanging goals with their opposition until they scored two late second half goals to best KS 6-3.Emma Wheeldon continued her early season goal scoring form with a hat-trick, ably supported by two from Laurel Halleran and a cracking free kick goal from Megan Tennant.”We blew them away early”, said head coach Iain Harvey, “and I think they were shell-shocked at how well we move the ball around the pitch”.Emma Weiland picked up where she left off from the Coeur D’Alene tournament with a brilliant display in the middle of the park for the Selects.The ladies followed up that success with a resounding 4-1 win over Columbia Valley U15s on Saturday afternoon, as the U14s continued to surprise their older opponents with their tenacity, passing & movement, and skill levels.Wheeldon was once again on the score sheet with a further two goals, while Halleran & Taylor Zimmer added single markers to the result.”We overcame the setback of them equalizing against us early” said assistant coach Chris Butterfield, “and then the girls just ground their opponents down with their passing abilities”.
Arsenal have failed to match Loic Remy’s personal terms, giving Newcastle hope of buying the striker from QPR, according to the Daily Mail.Gunners boss Arsene Wenger has been tipped to sign Remy this summer but it is now claimed that the north London club have been unable to agree a deal.Newcastle, where the Frenchman spent last season on loan, remain keen to sign him on a permanent basis.The Daily Star say Newcastle are targeting both Remy and Chelsea’s former Magpies striker Demba Ba.There continues to be speculation over Remy’s future.The Mail claim that Sunderland want QPR forward Charlie Austin.It comes after Rangers made an offer for Ajax striker Kolbeinn Sigthorsson and amid speculation linking them with Norwich’s Gary Hooper. Related West London Sport stories:QPR in talks with Ajax over deal for striker QPR offer Ajax £5m for striker SigthorssonMeanwhile, Juventus star Paul Pogba has been seen in west London, fuelling rumours the France midfielder could be on his way to Chelsea.The Mail reports that Pogba chuckled when he was asked by a fan if he was moving to Stamford Bridge.And the Daily Express say Chelsea are demanding £8m for Ryan Bertrand, who is apparently wanted by Liverpool and Tottenham.See also:Liverpool linked with Remy and QPR are tipped to sign duoChelsea linked with Song, while West Ham reportedly want Blues wingerFollow West London Sport on TwitterFind us on Facebook
For those of you just starting out as DPs, here are the six settings you need to double-check every time you get ready to roll a take.It can take years of working as a professional DP before both the technical and creative sides of the craft start to feel like second nature. Before you can get to that point, there are certain systems and guidelines you need to follow, day in and day out, to work fluidly behind the camera. For the purpose of this cinematography crash course, I want to focus on the six most important camera settings that you always need to double-check before you start to roll:1. Frame RateYou may shoot the vast majority of your material at 24fps, but don’t assume your camera is always set that way. There are numerous reasons why your camera won’t be set to the correct frame rate (over-cranked on a previous shot, the camera was rented to someone else, it crashed and reset, etc.), so make sure your camera is set to your desired frame rate before you start rolling, every time. Here’s a video from Matthew Pearce that covers the basics of frame rates.2. Resolution/FormatWe’ve all made the mistake of rolling an amazing take, only to realize the camera was set to a low-quality recording format or resolution. Always be sure to keep your camera set at the highest recording setting possible (let’s say 4K/ProRes) unless the settings need to be dialed down for the sake of saving card space.3. ISOWhatever camera you’re shooting on, you should always know its base ISO and shoot at that setting. On my Blackmagic URSA, the base ISO is 400, so I exclusively shoot at 400 unless I’m in an extreme circumstance. Do your research and learn your camera’s base ISO so you can rate your camera correctly every time. Here’s Ryan Connolly from Film Riot going over ISO, plus a few terms we’ll cover below.4. White BalanceSome cameras shoot RAW, which allows for the white balance to be easily adjusted in post… but most cameras don’t. Get in the habit of always setting your white balance correctly before each scene, otherwise you’re running the risk of baking in a look on your footage that you may not be happy with in post. Here’s some white balance knowledge from the great Dave Dugdale.5. Shutter SpeedTypically, your shutter speed should be double that of your frame rate. So for instance, if you’re shooting at 24fps, your shutter speed should be 1/48. Because most cameras don’t have a 1/48 setting, you should opt for the next closest setting, which would be 1/50 in this particular scenario.6. ApertureYour aperture setting (or F Stop) is critical for achieving the look that you’re aiming for and creating a shallow or deep depth of field. Many amateur DPs will mistakenly adjust their aperture purely as a means of dealing with exposure, but neglect to understand the effect it’ll have on their image’s depth of field. Always take into account the effect aperture will have on both exposure and aesthetic, if you want to get the best look possible. Here’s another clip from Matthew Pearce that touches on the aperture basics.Got any other tips for new DPs? What’s on your pre-shoot checklist? Let us know in the comments below!
Japeth Aguilar had 16 points and eight rebounds, while Joe Devance got 10 markers and six boards, as Ginebra survived Greg Slaughter’s off-shooting night, as the newly-minted Best Player of the Conference was limited to just three points and six rebounds.Ginebra shoot for a 3-0 lead in the best-of-7 series on Wednesday, still at Smart Araneta Coliseum.Unlike Game 1, the Bolts found their mark but only to misfire they needed them the most.The loss also spoiled Allen Durham’s superb night as the two-time Best Import finished the game with 25 points, 22 rebounds, seven assists, and two steals.Amer and Ranidel de Ocampo both wound up with 10 markers in the losing effort.ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles01:16Go goads Robredo to take ICAD post: ‘Tignan natin kung makakatulog ka pa’03:06Ginebra, Meralco expect ‘tough, rough’ finals series to go the distance01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary The scores:GINEBRA 86 – Brownlee 19, Aguilar 16, Tenorio 14, Devance 10, Thompson 9, Mercado 6, Caguioa 6, Ferrer 3, Slaughter 3.MERALCO 76 – Durham 25, Amer 10, De Ocampo 10, Hodge 9, Newsome 8, Lanete 6, Dillinger 5, Tolomia 3, Caram 0, Hugnatan 0.Quarters: 18-24, 40-37, 57-62, 86-76. Frontrow holds fun run to raise funds for young cancer patients Brace for potentially devastating typhoon approaching PH – NDRRMC Don’t miss out on the latest news and information. Back-to-back Best Import Durham focused on winning title, not award Photo by Tristan Tamayo/ INQUIRER.netGinebra leaned on the duo of Justin Brownlee and LA Tenorio to beat Meralco, 86-76, for a 2-0 lead in the 2017 PBA Governors’ Cup Finals Sunday at Smart Araneta Coliseum.Once again, the runner-up in the Best Import race, Brownlee showed that no award snub can deter him from his quest of giving the Gin Kings back-to-back titles as he scattered 19 points, 13 rebounds, seven assists, and two steals.ADVERTISEMENT Read Next LATEST STORIES BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight MOST READ Tenorio also unloaded 10 of his 14 markers in the payoff period, none bigger than his shot clock-beating trey with 1:07 to play to give his side an 82-76 lead that also took the air out of the Bolts.“LA’s really been a big shot maker in the whole conference for us and his confidence was amazing. I think that was the biggest shot of the game and it really turned the tides for us,” said Ginebra head coach Tim Cone.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutGinebra got its act together in the final five minutes as they staged a killer 17-1 finishing blitz to take the win out of Meralco’s grip.The Gin Kings’ defense was also impressive as they held the Bolts without a field goal in the last 5:56 and forced young guns Baser Amer and Chris Newsome to commit costly turnovers down the stretch. Fire hits houses in Mandaluyong City Typhoon Kammuri accelerates, gains strength en route to PH Kammuri turning to super typhoon less likely but possible — Pagasa View comments
Ann McKee, director Boston University’s center for research into the degenerative brain disease chronic traumatic encephalopathy, or CTE, addresses an audience on the school’s campus Thursday, Nov. 9, 2017 about the study of NFL football player Aaron Hernandez’s brain, projected on a screen, behind right, in Boston. McKee says Hernandez suffered severe damage to parts of the brain that play an important role in memory, impulse control and behavior. The cross section of the brain projected behind left is labeled a normal 27 year old. (AP Photo/Steven Senne)BOSTON — Former New England Patriots player Aaron Hernandez suffered substantial damage to parts of the brain that affect memory, judgment and behavior from the most severe case of a degenerative disease linked to head blows ever found in someone so young, a researcher said Thursday.Dr. Ann McKee, director of Boston University’s CTE Center, stressed she could not “connect the dots” between the brain disease chronic traumatic encephalopathy and the behavior of the 27-year-old who hanged himself in April while serving life in prison for murder.ADVERTISEMENT But McKee said CTE had significantly impacted key parts of Hernandez’s brain, including the hippocampus — which is associated with memory — and the frontal lobe, which is involved in impulse control, judgment and behavior.“We can say collectively, in our collective experience, that individuals with CTE — and CTE of this severity — have difficulty with impulse control, decision-making, inhibition of impulses or aggression, often emotional volatility and rage behaviors,” said McKee, who has studied hundreds of brains from football players, college athletes and even younger players, donated after their deaths.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutHernandez hanged himself in prison days after he was acquitted in the 2012 drive-by shootings of two men in Boston and just hours before his former teammates visited the White House to celebrate their latest Super Bowl victory.Prosecutors contended he gunned the two men down after one accidentally spilled a drink on him in a nightclub — and then got a tattoo of a handgun and the words “God Forgives” to commemorate the crime. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding After the Typhoon Part 2 PLAY LIST 05:18After the Typhoon Part 201:15DOH wants a drug rehab center in every region00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Brace for potentially devastating typhoon approaching PH – NDRRMC MOST READ Don’t miss out on the latest news and information. CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA While the outside of Hernandez’s brain appeared normal, the inside was riddled with CTE, said McKee, who showed images of Hernandez’s brain next to those of a typical 27-year-old.In Hernandez’s brain, there was evidence of previous small hemorrhages, which is associated with head impacts, she said. Other parts, like the hippocampus, had begun to shrink and large holes were found in his brain’s membrane, McKee said.Before Hernandez, the youngest brain they’ve examined that showed such severe CTE damage was 46 years old, McKee said.“These are very unusual findings to see in an individual of this age,” McKee said. “We’ve never seen this in our 468 brains, except in individuals some 20 years older,” she said.Hernandez inherited a genetic profile that may have made him more susceptible to the disease, McKee said. Kammuri turning to super typhoon less likely but possible — Pagasa QC cops nab robbery gang leader, cohort Stronger peso trims PH debt value to P7.9 trillion Typhoon Kammuri accelerates, gains strength en route to PH Japan ex-PM Nakasone who boosted ties with US dies at 101 Read Next LATEST STORIES Bolick’s moment He had been serving a life sentence without parole in the 2013 killing of semi-professional football player Odin Lloyd when he killed himself.Hernandez, who said he was innocent, did not raise CTE in his defense at either trial.CTE, which can only be diagnosed in an autopsy, has been found in former members of the military, football players and boxers and others who suffered repeated head trauma.BU researchers confirmed in September that Hernandez was diagnosed with Stage 3, out of 4, of the disease. But McKee had not publicly discussed her findings until a conference at the university on Thursday.After Hernandez’s CTE diagnosis, his attorneys filed a lawsuit against the NFL and football helmet maker Riddell, accusing them of failing to warn Hernandez about the dangers of football. The lawsuit, which seeks damages for Hernandez’s young daughter, said he experienced a “chaotic and horrendous existence” because of his disease.ADVERTISEMENT View comments
Room To Read 53) Chris Winfield Inbound Marketing Book [tweet @om] 13) Robert Scoble [tweet @scobleizer] Why are we doing this? Please help spread the word and get us tweets — particularly tweets from VIPs. Oh, and if you have a cause or a company that needs to get more visibility, please encourage others to tweet it too — particularly some of the people on our VIP list below. In return, we’re going to donate up to $12,000 to Room To read. Here’s how we will calculate the donation: Donation Amount = 43) David Allen 26) Sarah Evans 22) Loic Le Meur 48) John Battelle Dedicating a library to a brilliant inbound marketer: [tweet @algore] this evening with some advice on how we could have done better. I read the article a few minutes ago (I’m at O’Hare airport), and decided to try a “Take 2” on the Inbound Marketing Book Charity Challenge. I’ll post a link the original once I have Internet access again — for now, I have to go catch a flight. (which skyrocketed to the #1 marketing book this weekend), we’re kicking off an inbound marketing campaign to promote the inbound marketing book (yes, it’s very meta). We want to simultaneously help Room To Read, which we think is a great cause. (done) Deadline: Midnight Sunday, February 28th. 37) Jack Dorsey 38) Scott Stratten is a fantastic organization whose mission is to help increase literacy in the world by distributing books to millions of children in developing countries. To celebrate the recent success of the 52) Mitch Kapor 51) Joel Spolsky 36) Michael Arrington [email protected] [tweet @pogue] (thanks for all that you do @roomtoread!) (thanks @timoreilly) buy the inbound marketing book [tweet @aplusk] [tweet @davewiner] Thanks so much for your support. – Thanks for your support. 6) Guy Kawasaki (thanks @marismith!) 47) Kevin Rose [tweet @jasonfried] (thanks John @ducttape!) Any and all feedback is appreciated. and [tweet @loic] [tweet @guykawasaki] [tweet @avinashkaushik] 50) Danny Sullivan [tweet @jack] 16) Tim O’Reilly [tweet @prsarahevans] 17) Evan Williams [tweet @ev] 18) Jason Calacanis [tweet @sacca] (# of Tweets To This Article) x (# of VIPs below that tweet) x ($0.05) [tweet @chrispirillo] Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You [tweet @mkapor] Here’s what we’d like your help with: We’d like to raise $12,000 to sponsor the creation of three libraries in developing countries. Room To Read is shooting for a goal of 11,000 libraries by the end of 2010. (thanks @chriswinfield!) 9) Jason Fried . It’ll help you “get found” with Google, social media and blogs. If you use any of the links on this page, all profits from the book sales will be added to the donation amount. Instructions for VIPs, just tweet something like this: [tweet @joelspolsky] posted an excellent article [tweet @steverubel] 40) Fred Wilson [tweet @marketingprofs] Doing your part: 46) Chris Anderson “Your tweets help a great cause with the Inbound Marketing Book Challenge. $0.90 per tweet! Plz RT.” [tweet @johnbattelle] [tweet @problogger] 30) Ann Handley [tweet @mashable] 2) Dharmesh Shah [tweet @tedchris] [tweet @arrington] [tweet @jason] [tweet @kevinrose] don’t need to donate any money (though if you want to, it’s a great cause). What we’re asking you to do is tweet this article (thanks @danschawbel) 34) Ashton Kutcher [tweet @shoemoney] 28) Mari Smith 29) Matt Cutts Topics: 15) Darren Rowse [tweet @gtdguy] 32) Steve Rubel [tweet @unmarketing] [tweet @garyvee] Originally published Feb 19, 2010 9:04:00 PM, updated October 20 2016 [tweet @fredwilson] 39) Dave Winer 41) Al Gore If we hit our goal of $12,000, Room To Read will dedicate one of the three libraries to whoever we designate. What we’ll do is get the community’s feedback on who you think is doing an exceptional job using inbound marketing to make the world a better place. We’ll then submit that person’s name for the library dedication. 14) Pete Cashmore [tweet @biz] 19) Chris Pirillo 12) Gary Vaynerchuk 31) Beth Kanter 49) Neil Patel 45) David Pogue [tweet @thisissethsblog] It started as an idea to help promote the book and help a great cause at the same time. The original idea was different than what we have now, but Beth Kanter (non-profiteer extraordinire) (thanks @kanter!) [tweet @mattcutts] 27) Om Malik 23) John Jantsch 35) Jeremy Schoemaker 5) Seth Godin 54) Avinash Kaushik (thanks, and great job spreadin the word!) 24) Dan Schawbel [tweet @jowyang] 21) Jeremiah Owyang Each tweet is currently worth: $0.90! 25) Laura Fitton 20) MC Hammer [tweet @mchammer] [tweet @dannysullivan] Example: So far, 11 VIPs have already tweeted, so each tweet is worth $0.55 (11 x $0.05). We have 300 tweets, so the donation amount is $165. If you convince a new VIP to tweet, it raises the per-tweet amount. If your tweet encourages others to tweet, it increases the donation amount. Just help spread the word. 3) RoomToRead @dharmesh VIP List (Each One Increases Donation per Tweet) 42) Biz Stone (thanks @neilpatel!) Inbound Marketing 44) Chris Sacca
The problem with using outbound marketing as a primary strategy today is that it is becoming less and less effective while remaining ever so expensive.Luckily for us, inbound marketing was born and has become the next best thing since sliced bread (If you’re a marketer or sales professional, I hope you’d agree!).Now we have content marketing, blogging, SEO, social media, and other ways to attract visitors and leads to our business instead of pushing out unwanted messages to our audience.But there’s a lot to inbound marketing that needs to be understood. After all, it’s constantly changing, and there’s a lot to learn!In addition to the great content we provide here on the HubSpot blog, we thought we would share with you some of our other favorite blogs on everything inbound marketing. So here is a list of 20 awesome inbound marketing blogs you should start reading today. And if you have any favorites that aren’t already on this list, please add them in the comments section. Happy reading!1. AdhereCreative Inbound Marketing & Brand Development BlogAdhere Creative’s marketing blog offers many great tips on how to get the marketing results you’re looking for by using content, blogging, branding, SEO, and more.2. At the Goal Line by In2CommunicationsAt the Goal Line offers thoughts and opinions on sales, marketing, social media, digital content, technology, and social business.3. Bluleadz Inbound Marketing BlogBlueLeadz focuses on everything marketing and more, including SEO, networking, lead generation, and web design.4. Brand & Capture by KunoCreativeThis blog includes topics on content marketing, social media, lead analysis, marketing analytics, branding, mobile marketing, website design — you name it!5. inBlurbs Inbound Marketing BlogThis inbound marketing blog covers all of inbound marketing including SEO, blogging, social media, landing pages, lead generation, and analytics.6. Internet Marketing and SEO Tips by PagetenderThe name of this blog speaks for itself. Go here to learn about the world of internet marketing.7. LyntonWeb Blog: Perspectives on the Social WebLynton’s blog offers some juicy content on blogging, CRM, design, email, Facebook, geolocation — and the list goes on and on!8. The Market8 BlogIf you’re a small business marketer, this blog is for you. It provides tons of thought leadership on marketing strategy, SEO, web design, social media, interactive media, inbound marketing, and creative design.9. MarketingSherpa BlogIf you’re not already familiar with MarketingSherpa, you should be (like right now). They are among the best at testing, research, and knowing what works in marketing.10. Momentum Search Marketing BlogComing to you from the UK is a great inbound marketing resource. It includes a very long laundry list of topics — practically everything you can think of!11. Optimize This by Find & ConvertAuthor, speaker, podcaster, and CEO of Find and Convert, Bernie Borges blogs about the intersection of search and social media, providing sound advice for success.12. Pollock Inbound Marketing BlogPollock offers this great blog for all your online lead generation and inbound marketing needs. Don’t miss a single post!13. PR20/20 BlogPR 20/20’s agency blog features inbound marketing and public relations trends, news, and resources.14. Spark Inbound Marketing BlogThis blog has a lot of great content on — you guessed it — inbound marketing!15. The Best B2B Marketing Blog by Precision Marketing GroupThe authors at Precision Marketing Group really know their stuff. This blog contains frequently updated content to hone your marketing skills and knowledge.16. The Inbound Marketing CompanyYou can’t call yourself The Inbound Marketing Company without having an awesome blog. Luckily, this company does. This blog, too, covers way too many inbound marketing topics to list.17. The Inbound Marketing Spot by Trust eMediaThis is a great source for social media, sales, search marketing, and more.18. WebMarCom BlogWebMarCom gives us news and updates about inbound marketing, lead generation, and the effective use of internet marketing.19. B2BBloggersJeremy Victor maintains an excellent blog here covering a variety of topics in B2B marketing and sales, including how to create a great presence as a business and encourage engagement.20. IMPACT Learning CenterThe IMPACT Learning Center shares high-level inbound marketing expertise and tools you need to grow your sales and your business.Which of these blogs are your favorites? What other blogs would you add to the list?Photo Credit: How can I recycle this Blog Examples Originally published Aug 18, 2011 1:00:00 PM, updated September 13 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
GariousDlvr.ItSprinklrTimelyTwitHawkSocialFlowTwaitterTweet SpinnerSocial PingMedia FunnelPluggioObjective MarketerSendibleSocial OomphSo now that you can identify what tools belong to which category and what exactly they do, you can identify how they match up with your social media goals and then select the one that suits your needs. Originally published Aug 17, 2011 1:54:00 PM, updated February 01 2017 Social Media Marketing In general, SMM tools rarely compete with tools in other categories, but there are some SMM tools that over lap with the 2nd category of tools, Social Media Engagement (SME) tools. For example, Radian 6 is an SMM tool that offers an Engagement console, but Radian 6’s core expertise is SMM.Social Media Engagement (SME) tools are communication platforms where users take action and can respond, engage, interact or communicate directly on social networks, including Facebook, Twitter, blogs, forums, etc…Users provide the login credentials and offer OAuth permissions and can Tweet, comment on a blog post or respond to a question in a forum without leaving the SME platform. These are real-time, highly customized dashboards and often offer multiple accounts, a shared workspace for many users and the ability to respond in multiple places with one click. SMM tools differ from SMM tools because they are primarily where activity occurs rather where one analyzes activity.CoTweetTweetdeckHootsuiteMarketMeSuiteTap 11Sprout SocialSeesmicTwimbowBrizzlyTwitterificNambuSimplify 360DialogixMarketMeSuiteSocial Customer Relationship Management (SCRM) tools aggregate dozens of types of information from multiple social networks to give users the most complete view possible of each customer.NimbleBantamLiveBlue CamrooSugar CRMBeez BoxJitterJamGistHubSpot CRMToucanPostlingThe Social WhaleSalesForceSocial Media Specialized (SMS) tools fall into a handful of buckets. These tools are not stand alone tools or comprehensive platforms, but specialized tools focused on on analyzing and optimizing one aspect of your social media efforts. The intent is to use these tools to supplement, not replace, other tools. Some of these tools are available on SMM or SME platforms, for example, you can view Klout scores within Seesmic Desktop. These tools can be broken down into the following categories:Influence – Klout, PeerIndex, TwinFluence, Twitority, ZuberanceConversion tracking – Argyle SocialTwitter analytics – Bit.ly, Tweetreach, TwitalyzerSEO – HubSpot, SEOMoz, Raven ToolsXeferAd.lySoovoxSocial Media Content Management (SMCM) tools facilitate the creation, distribution, optimization and management of social media content. Each tool facilitates at least one specific activity. For example, Timely posts your tweets at a future time to achieve the most reach. Alterian SM2Attensity 360AttentioBrandWatchBuzz CaptureBuzz LogicCollective IntellectConverseonCrimson HexagonCymfonydna 13EcairnLithium SMM (Scout)Meltwater BuzzNM InciteRadian 6Spiral 16SpredfastSynthesioSASSysomosUbervuViralheatWebTrendsTrackurDialogixOvertoneTrendrrVisible TechnologiesJive SoftwareRevinateAsomoSilverbakk Topics: I am evaluating Meltwater, HubSpot and CoTweet. Which one should I choose?The question makes the incorrect assumption that the three options are comparable. Meltwater Buzz, HubSpot and CoTweet are not competitors but complimentary tools.I hear similar questions from community managers, marketers and product managers. It’s clear that this nascent space is lacking the taxonomy necessary to group and define tools’ core functionality. Buzzwords like “dashboard” and “platform” are used to describe any tool with data and a graph or two. As a result, social business professionals with a mandate to evaluate and select a “tool” often end up comparing a wrench to a hammer.There are hundreds of social media tools out there vying for your attention, but few do a great job of defining what they actually do and do not do. Some are similar to one another and compete with each other, while others have zero overlap and can supplement each other. Of course determining which tools are right for you requires a clear definition of your objectives, but without knowing which tools do what it is impossible to know which tools will meet those objectives.Let’s group the tools by function, or “what they do”. Of course, we can expect that this will change constantly, some tools do not fit neatly into one category, and other tools that emerge as soon as I publish this post will be overlooked altogether. Rather than overwhelming you with exceptions and complicated matrices, I chose to classify tools according to their core area of expertise. The intent here is to give some intelligent structure to an unstructured space.Social Medial Monitoring (SMM) tools, often called listening platforms, are where most social media strategies begin – monitoring and tracking mentions of your brand, products, competitors and industry issues. SMM tools offer countless ways to analyze, measure, display and report findings…The features vary by vendor as does cost, so one typically selects one SMM solution or provider and supplements it with tools in other categories. What is wrong with this question? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Originally published Sep 12, 2011 9:00:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media In inbound marketing, we talk a lot about optimization — optimizing your content for search engines, optimizing your website for lead generation, optimizing your social media presence. But another very important thing inbound marketers must optimize is time. Yes, compared to outbound marketing, inbound marketing saves money and is much more effective. But you also need to put the time in.However, marketers often spend too much time on strategies and tactics that don’t make any real impact, particularly in social media. Don’t waste your precious marketing time on things that aren’t worth your time. Avoid the following 7 social media time-sucks at all costs.7 Social Media Time-Sucks to Avoid1. Stop feeding the trolls. On the internet, trolls are people who make it their mission to disrupt online discussions (whether it’s on a forum, in a blog post’s comments section, in a social network, etc.) with the goal of provoking an emotional response. Often, their comments are off-topic, inflammatory, and disruptive to the conversation. In general, don’t waste your time on them; it’s often better to ignore their remarks than try to reason with them. Do your best to recognize trolls, take a deep breath, and move on. If you perceive someone as a troll, chances are your other readers will, too, so don’t worry about trolls negatively impacting your brand if you ignore them.2. Stop maintaining multiple accounts on one social network. You have one Twitter account for customer service, another for marketing, and yet another for Sales. Your Facebook presence is also spread out across multiple Pages. There are some cases when more than one account makes sense, but be reasonable. Consolidating your presence into one account will save you the time of maintaining multiple accounts, help you attract more followers, and centralize your web presence. You can always have multiple contributors/administrators for one account if you want representatives from multiple departments to be involved.3. Stop spending time on social networks your target customers don’t populate. It’s an unnecessary time-suck to maintain a presence on every single social network that crops up. Before you sign up for a social media account, conduct research to determine if your target customers even congregate there. Furthermore, adjust the amount of time you spend on each social network accordingly. It doesn’t matter if Facebook, Twitter, and LinkedIn are the most popular social networks overall. If your target audience spends more time on a niche social media platform specific to your industry than they do on a ‘popular’ one like Facebook, spend more of your time there, too.4. Stop tracking useless metrics. At the end of the day, it’s all about sales. While there are definitely metrics that can be good indicators of revenue and sales, there are some that just generally don’t matter. In social media, these metrics include your number of fans and followers. Rather than obsessing over these useless metrics, measure social media traffic, leads, and customers instead.5. Stop talking about your product. Don’t waste your time talking about yourself and your products or services, because, well, no one really wants to hear it. What your fans and followers do want to hear, on the other hand, is your thought leadership. Rather than spending time talking about yourself, spend time creating and sharing educational, remarkable content that people will care about and want to spread to their networks. This will extend your reach and actually generate results.6. Stop strategizing, and start doing. Too many businesses waste time preparing over-the-top, extensive social media strategy documents. They spend time creating them, and then they spend even more time waiting for their approval. By the time they actually start executing, they could’ve already been generating results. Sure, it’s important to have a clear vision for your social media strategy, but getting things done and being agile enough to adapt to new trends and developments is more important than having a definitive strategy document.7. Stop responding to EVERYTHING. As your business and social media presence grow (and, isn’t that the goal?), you’ll undoubtedly start generating more fans, followers, and as a result, more discussion around your brand. If you kill yourself over trying to respond to every single comment or @reply, you’ll never get anything meaningful done. While it’s absolutely critical to be an active member of your community and engage with your prospects and customers, always prioritize and spend your time responding to the conversations that are truly worthwhile.Start eliminating these social media time-sucks and focusing on tactics that really matter. You’ll love how much looser your schedule becomes. What other time-sucks would you add to this list?Image Credit: blue2likeyou