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ICC boss gives Ghana thumbs up

first_imgFollowing the successful hosting of the ICC Africa Zone Three tournament, Africa Cricket Association boss, Cassim Suliman says Ghana will host more international tournaments.Ghana did not play in the tournament but earned the hosting rights because of relatively high standards in the development of the sport.Rwanda won the tournament after four days of stiff competition and has advanced to ICC Africa Division Two to join teams like Ghana and Nigeria.The Africa Cricket boss is satisfied with the level of progression of Ghana in terms of organisation.He said the Sports Ministry, the Ghana Cricket Association, the Local Organising Committee and the Sports Council deserved commendation for doing a great job.Some Senior High School students who watched the matches over the four-day period now have more motivation to play cricket. They said they were impressed by the way the games were organized and the fighting spirit of the participating teams.Source: Joy Sports/Ghanalast_img read more

Anthony wins first Hero’s Handshake

first_img Inspirational 12-year-old Anthony Bridgeman has been given golf’s first Hero’s Handshake for the way he uses the sport to deal with his hidden disabilities of autism and dyspraxia.Anthony, a member at The Belfry in Warwickshire, was chosen to receive the inaugural award by the Young Golf Ambassadors, who represent England Golf and the Golf Foundation.The handshake is designed to recognise young people who get the most out of the game and Anthony was surprised with it at his regular Saturday junior coaching session.Anthony described himself as ‘gobsmacked’ by his award and said: “It’s really amazing that I’m the first person to receive this trophy and I just hope I can inspire people to take up and enjoy golf.”Ambassador Ali Jodiyawalla gave Anthony the handshake and said: “We want to award the Hero’s Handshake to people who sum up what golf’s all about – that it’s a great, fun sport for everyone. Anthony is a brilliant person to receive the first handshake.”The ambassadors set out to give golf a fresh, young voice and aim to challenge negative perceptions about the sport and get more people talking about and playing the game. They chose Anthony to have the first handshake for four reasons:Raising awareness of disabilities and inspiring everyone, while pushing himself to achieve his own personal targets, despite major challenges.Supporting other young people to enjoy the sport via coaching, encouraging and advising.Determination and commitment to practicing, playing and enjoying the sport he loves.Overall positivity about golf and being an amazing role model to others with or without disabilities.Anthony started playing golf when he was seven because his father thought the game might help him overcome his shyness, make new friends and address his communication difficulties.He immediately loved golf because of its repetitive nature and he enjoys the process of learning as well as playing. For the last two years he has spent every Saturday volunteering at junior coaching sessions all day at the Belfry.This is a huge challenge which takes Anthony well outside his comfort zone, but he perseveres to improve his communication skills. He is absolutely determined and focussed to learn everything about the sport while inspiring others around him.For someone with short term memory issues he’s found ways to tackle his challenges, such as how to remember his equipment or his score, choosing the right club and putting swing changes into practice.Anthony’s own heroes are his coach, Phil Akers – a finalist for the England Golf Coach of the Year Award for the past two years – and his dad, Andrew, who currently runs his Twitter account, @anthonygolf2006, which tracks his life and golfing journey.Andrew commented: “Anthony deserves this recognition by his peers for his amazing kind-hearted and gentle nature, willingness to help anyone, his sheer determination and perseverance to improve, whilst facing major daily personal challenges. We are so proud of him and all he has achieved so far, long may it continue”.Phil added: “Anthony is one of the most inspiring young men I’ve ever come across. I can honestly say that he is the hardest working pupil I’ve ever had, his enthusiasm for the game is infectious. He has a great family around him who go above and beyond to give him the love and support he needs and every day he tries his hardest in everything he does. I’m very proud to call him my friend and beyond proud of his determination and efforts he puts in every day.”Anthony has over 1400 Twitter followers around the world from all different backgrounds. He regularly chats with other young golfers and with children and adults with autism and dyspraxia.  He’s had positive feedback in the past from golfers like Ernie Els, Gary Player, Danny Willett and Nick Faldo. His ambition is to be the first Masters champion with hidden disabilities.The Young Ambassadors will be giving a Hero’s Handshake each month. Follow them on Instagram @getgolfing and tell them about potential heroes!Caption: Anthony Bridgeman (left) received the Hero’s Handshake from Young Ambassador Ali Jodiyawalla 17 Jun 2019 Anthony wins first Hero’s Handshake Tags: Hero’s Handshake, The Belfry, Young Ambassadorslast_img read more

A Final Four of big bets, busted brackets

first_imgby Tim DahbergAP Sports Columnist (AP)—Jay Kornegay isn’t sure who the guy is, or exactly what his motivation was. All he knows is no one is laughing at him now.That probably wasn’t the case months ago when the man walked into the sports book at the Las Vegas Hilton, put $10 on the counter and pocketed a betting slip on Virginia Commonwealth to win the national championship. It was the kind of wager that can cause snickers among the knowing, much like betting on the Pittsburgh Pirates to win the World Series.“Maybe it’s someone whose girlfriend went to VCU,” Kornegay said. “I don’t know. But you’d like to be holding that golden ticket.” Who wouldn’t. Two more wins for the Rams, and they go into the record books as the most unlikely of all Cinderellas, the first team to win seven games in the NCAA tournament and win the national title. And the bettor who holds the winning ticket will be a cool $50,000 richer. Try making that in your office pool.“I was kind of hoping it would end yesterday,” said Kornegay, who runs the Hilton sports book. “I just shake my head thinking they’re in the Final Four.”The Hilton book will survive, of course, even if VCU caps its remarkable run with the title. The betting in Vegas is that VCU won’t, with the Rams the longest shot of the Final Four teams at 9-2 odds.But the beauty of the NCAA tournament is that there’s still room for marginal teams to get hot and do something magical. And they don’t get much more marginal than VCU, which was savaged on national television by ESPN’s Jay Bilas as unworthy when the field was announced and then made an underdog in every game by professional oddsmakers.Add Butler to the mix, and even the wise guys are scratching their heads.“There’s always been one team that is a big surprise,” said Art Manteris, who runs the sports books for Station Casinos. “I don’t ever remember two.”If the people who should know are confused, so are the average Joes. Well, not all the average Joes.Joe Pearlman, who lives in East Brunswick, N.J., and works in information technology, was one of only two people out of 5.9 million entries in ESPN.com’s bracket tournament to pick all the Final Four teams correctly, something that could make him $10,000 should VCU go on to win the national title.Pearlman’s wife, Susan, was busy at home Monday answering phone calls from people wondering how her husband is so smart, and explaining that he filled out a bracket just for fun and took only 10 minutes to complete it.“Is this a big deal every year when this happens?” she asked.This year it is, and the ESPN.com statistics show why. According to contest organizers, only 29.7 percent of the 5.9 million entries had at least one Final Four team correct, 2.1 percent had two right, and just 1,093 had three of the Final Four correct.Among the millions who had their brackets busted by VCU was President Barack Obama, who had Kansas to win it all. But the Rams did make some money for bettors in Vegas, who won $650 for every $100 they wagered that VCU could beat the Jayhawks straight up.If the NCAA had its way, of course, you would never read about those figures. The organization likes to pretend that the tournament exists solely for the purpose of picking a national champion, ignoring the fact that millions of people around the nation wager a bit of their paychecks on the tournament in one way or another.But they do, and for many they’ve become an annual rite of spring. Technically, the office pools and online contests are gambling — with some of them offering big winnings — but even the strident antigambling types at the NCAA mostly keep silent about what drives a big portion of the tournament’s popularity.They don’t worry about such things in the sports books, where Kentucky should draw plenty of action as the new favorite to win it all. VCU, the underdog in all five of its wins, should also be a popular pick as a 2½-point dog to Butler.The Rams won’t be as popular behind the counter at the Las Vegas Hilton, though, if only because Kornegay cringes at the thought of paying out $50,000 on a $10 bet.“I was a Kansas fan yesterday,” he said. “And I’ll be rooting for Butler on Saturday.” CINDERELLA—Virginia Commonwealth University head basketball coach Shaka Smart answers questions during a news conference March 29. (AP Photo/Steve Helber) last_img read more

SA, Brazilian airlines in codeshare plan

first_img30 August 2013 South African Airways (SAA) and Brazilian carrier TAM Airlines have signed a codeshare agreement to increase access to destinations in both countries for both leisure and business travellers. Destinations in Brazil that will be accessible through the agreement are from Sao Paulo to Rio de Janeiro, Porto Alegre, Curitiba, Brasilia, Salvador, Florianopolis, Iguaçu Falls, Recife and Belo Horizonte. Brazilian passengers flying to South Africa will have access to Johannesburg, Cape Town, Durban, East London and Port Elizabeth. “Alliances and partnerships of this nature form a crucial part of modern airline management, which is about providing convenient connection for customers to as many destinations as possible without necessarily using your own resources,” SAA’s commercial acting general manager, Manoj Papa, said in a statement on Thursday. “This codeshare provides a platform to tap into the potential that lies in both carriers’ respective markets in a manner that would significantly enhance benefits for passengers of both airlines.” The collaboration will also offer leisure travellers a variety of holiday options, as well as business travellers access to multiple business centres. “This codeshare operation is vital in that customers travelling to and from various parts of Africa, South America and countries in the east are able to use SAA’s Johannesburg hub as a convenient connection point to various parts of the world,” Papa said. Members of SAA’s loyalty programme, Voyager, will continue to earn miles and obtain tier status when travelling on TAM flights, and members of the TAM Fidelidade programme will also continue to earn and redeem points when they travel on SAA flights. “We are seeking partnerships like this to offer our customers flights to all over the world,” said LATAM Airlines Group senior vice president of strategic alliances, Soledad Berrios. “Together with South African Airways we will make travelling between Brazil and South Africa easier, and the countries will be the gateways of the South American and African continents.” SAinfo reporterlast_img read more

The real scoop on Roundup

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Most of you are probably familiar with Roundup, the trade name for the Monsanto herbicide glyphosate. You may use it in your fields or to control broadleaf weeds and crabgrass in your lawn, on the edges of your flowerbeds, along your sidewalks, and around tree trunks.If you’ve used it, you know it works. And tests show that its residues are very short-lived, as it decomposes into natural compounds, including carbon dioxide, phosphoric acid and ammonia. So, it poses no environmental threats.However, in the world of concerned citizens, fear mongers, activists and the Internet, not everyone believes the science-based information that backs glyphosate. According to the naysayers, Monsanto, the developer and manufacturer of glyphosate, is part of an evil Darth Vader empire that makes boatloads of money selling their poison to anyone and everyone. The World Health Organization (WHO) has reported that glyphosate may cause cancer. They acknowledge science doesn’t support their conclusion, but just to be on the safe side…The WHO operates on the philosophy of the precautionary principle, which means approaching new products with a “better safe than sorry” attitude, regardless of what science may say. Also based on this principle, the WHO lists 946 other products as potentially cancer causing, though science doesn’t support a conclusion that they do cause cancer.In 2015, the United Nations’ International Agency for Research on Cancer (IARC) also classified glyphosate as “probably carcinogenic to humans,” noting alleged evidence of glyphosate being associated with non-Hodgkin’s lymphoma.It was later discovered that a National Institute of Health (NIH) employee with access to the data conveniently withheld relevant glyphosate data from the 2015 IARC study. When all the data was included, it was clear that no association existed between glyphosate and non-Hodgkin’s lymphoma.Talk about fake news! This is a clear-cut example of subterfuge by activist “scientists,” as the IARC committee members concealed and manipulated data to serve up their own agenda. This lack of transparency by the IARC and its flawed opinions are now being investigated by Congress.Finally, the truth came out. A long-term research project, the Agricultural Health Study, involving licensed pesticide applicators from North Carolina and Iowa, found no statistically significant association of glyphosate use and cancer. Study results were published Nov. 9, 2017, in the Journal of the National Cancer Institute.That brings me to flawed thinking going on in California. (I think they may have inhaled too much smoke. And not from the wild fires, if you get my drift.) The state of California has ignored all the science, choosing to believe the flawed IARC conclusions that classify glyphosate as a carcinogen. This has created a huge donnybrook. Major agriculture industry groups across the country have united in a lawsuit against the government of California in U.S. District Court for the Eastern District of California.At issue in court is the government of California’s decision to ignore their own agricultural scientists, the large Agricultural Health Study, EPA studies and agricultural studies from the European Chemicals Agency and classify glyphosate as a probable carcinogen. By California statute, manufacturers of products containing glyphosate sold in the state must label them as being probable carcinogens, even though science has proven the state regulators wrong.This is just another episode of false hysteria creating one more regulation based on fake news for all of us to have to bear with for no reason.And since 2015, regulators in Canada, Europe, Japan and New Zealand have validated that glyphosate is not a carcinogen. Sometimes I wonder if the San Andreas Fault would do us all a favor by sliding California off into the ocean — just exercising my own precautionary principle.last_img read more

How to Create Your Nonprofit Organization’s Listening and Engagement System with Social Media

first_img refining keywords is not enough. Listening involves , a popular blogger, author, and speaker on the topic of how nonprofits can use social media. Her blog, The heart of listening literacy is composing and Listening is knowing what is being said online about your organization, field or issue area. Simply Danielle Brigida, National Wildlife Federation believes you should research which keyword phrases relate to your cause. She explains, ” It’s also important to update and refine your keywords over time. As Wendy Harman, Social Media Strategist for the Red Cross advises, non-profit inbound marketing kit “Don’t forget to search the names of individuals who oppose your issues.” Don’t Scan. Sift Out Important Conversations. improve programs and identify misconceptions . Sometimes this is simply having a conversation related to your organization’s communications goals. Sometimes it can be as simple as wishing someone happy birthday. The important thing is that you are connecting people to your cause effectively and earnestly.  Refine Keywords and Perform Analysis “You may not know what is not worth searching until you try searching on it and revise it based on what you see. Don’t assume that you’ll get it right on the first try, either. It takes fine-tuning of those key words before you get it right.” Be Thoughtful & Engage Your Audience Regularly Listening is priceless because you can hear what people are saying in their natural environment. Listening helps nonprofits engage your audience Beth Kanter Non-Profit Inbound Marketing Kit If your nonprofit wants to Images by Beth Kanter aka , is one of the longest running and most popular blogs for nonprofits. This guest post is written by , Social Networking Manager for the Humane Society of United States, suggests keyword searches on current issues that people are talking about as well as the issues your organization is working on. She adds, siftingcenter_img . scanning a river of information , you’ll need to set up a system for listening and engaging. Your approach to listening and engaging should be integrated with overall communications objectives. Your system also needs to make it easy for many people in your organization to set up searches on the basics Green Hour . Beth’s Blog: How Nonprofits Can Use Social Media How is your nonprofit practicing listening and engagement to your stakeholders? Perhaps the most important step in being successful with social media is to be successful using social media It is important to listen to people based on their interests. For example, I create twitter searches for the phrase ‘kids outside’ which is related to our program participate in the conversation. Carie Lewis Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 21, 2009 2:15:00 PM, updated October 20 2016 Remember, social media is not a spectator sport; it’s a contact sport. You are not listening for listening sake, you are . . As one nonprofit social media strategist pointed out, “Listening helps you be less of a spammer and more of a service provider.” listening as a prelude to ongoing engagement Learn more about how non-profits can use inbound marketing techniques like blogging, SEO and social media for results. cambodia4kidsorg on Flickr through online many conversations being held in many places including blogs and social media. The value of listening comes from making sense of the data then using it to start conversations with your supporters. and is about encouraging parents to have their children spend more time outside enjoying nature. I compliment parents.” , pattern analysis, and synthesis of findings. Nonprofit organizations that want to do effective listening should Download ourlast_img read more

The Perils of Assimilating to Digital Land [cartoon]

first_img Webinar: Rethinking Marketing Digital Land to learn how to turn your website into an internet marketing machine. Want to learn more about how you can go digital and use inbound marketing to grow your business? Download the free webinarcenter_img Take me to Originally published Feb 4, 2010 8:24:00 AM, updated July 18 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Trends Impacting Ecommerce Marketing in 2011

first_img Originally published Feb 11, 2011 1:00:00 PM, updated October 20 2016 Today Mike Ewing and Mike Redbord attended the “Technology and the Retail Transformation: Mobile, Social, and eCommerce” Panel hosted by MITX , sponsored by the High Start Group . Breakfast and a fantastic panel occupied the morning at CSN Stores new 24 th floor offices in downtown Boston.It was a fantastic discussion and below are 4 topics regarding the convergence of these technologies and the future of marketing, retail, and online commerce. We hope you enjoy! 1. Is social commerce for, or against, the merchant? The big talk of the day was about social commerce.   Groupon is probably the best known of social commerce sites, the 69 th most popular site in the United States in December 2010, according to compete.com . These sites allow consumers to access deep discounts from merchants at scale.On today’s panel was Jim Crowley, President and CEO of BuyWithMe , the #3 social commerce site today. Also on the panel were two retail managers: Dustin Humphreys, GM at CVS.com , and Mike Dreese, CEO and founder of Newbury Comics .Retailers are concerned that social commerce has four very real risks for merchants: 1.   Social commerce is buying customers that can be bought, and may have lower lifetime value to the merchant. 2. The pain that these social commerce sites solve for is the consumers, not the retailers. 3.   Social commerce has many, many players of different sizes and flavors. Choosing one is difficult. 4.   Privacy and FCC concerns of digital couponing. Jim from BuyWithMe, the social buying site, clearly recognized the need to prove the value of the audience he can bring to retailers. BuyWithMe is developing a set of tools for merchants that will help them understand and move the needle on a variety of metrics, manage coupon redemption, and much more.Marketing takeawaySocial commerce is still new and some businesses have been burned, while others have experienced wild success. Make sure not to over-commit your business and track your success over the long-term as closely as you can. Be aware that the competitive and legal landscapes are ever-changing. 2. What about consumer privacy? An audience member raised an interesting point regarding the privacy of these new payment methods during Q&A: with each of your purchases on a coupon site comes a ton of information about you. Over time, this information is radically valuable to advertisers and other companies as a lifetime of purchases at multiple companies.Dustin Humphreys of CVS.com answered the question by raising a point of interest regarding privacy issues and the lack of FCC regulations in the digital couponing industry.  For example, Groupon’s gifting application could be in violation of state laws for gift certificates while the data gathered from middle commerce businesses could be used for scrupulous gain.  There are numerous other cases of “gray area” coupons that could face FCC regulation in due time. Mike Dreese, the other voice of retail on the panel, echoed Dustin’s concerns that over the long term, things could get dicey.Consumer education on privacy is an important way to accommodate the new level of data aggregation available to these payment and couponing companies. Tom Burgess, CEO of Clovr Media and an advertising industry veteran, made it clear that his company has a high priority of clearly educating consumers in plain English what will happen with their data. Tom intends on using video as the vehicle for his privacy message, instead of tucking a privacy policy in fine print linked off-page. For Tom, this is important, as his product involves a novel usage of credit cards and personalized offers. Potentially extremely powerful and useful for consumers, but comes with its own privacy baggage.Marketing TakeawayInvestigate the privacy policies of any new technology you engage in and update your privacy policies accordingly.  Make sure your privacy policies are up to date and easily accessible for your consumers. 3. Should you spend marketing budget on advertising or repurpose your pricing models toward coupons? As Jim from BuyWithMe astutely observed, every type of retailer uses offers to draw traffic and sales in to their site. This includes the “every-day-low-price” Wal-Marts of the world and the “high-low” luxury retailers of High Street. Offers and coupons drive traffic and sales, period, the whole panel agreed.In the couponing world of social commerce, shopping cart software, and digital couponing services, the big winners will be those who can offer scale for merchants and deep analytics tracking for deals sold. Coupons without tracking and a business without scale are worthless, agreed nearly everyone on today’s panel.Marketing TakeawayThinking of spending your marketing budget on advertising or outbound methods? Consider repurposing your budget to an inbound, offer-based marketing strategy on your own site.   3. Is your store ready for cutting-edge payment technology? Mobile commerce solves a real pain for consumers by providing easy access to price comparison and multiple store shopping options.  However, access to price comparison and shopping options has created a pricing war between retailers and essentially lowered profits and ROI for many large retailers.   This pricing war has created opportunities for businesses to address the pain created. Andrew Paradise, CEO and Founder of AisleBuyer , spoke about his business that attempts to address the pain of an emerging pricing war between online and offline channels.  His business allows consumers to: 1.   Scan barcodes of products in-store 2.   Pay for the items with their mobile device 3.   Show the receipt to an attendant of the store and walk out without connecting with an actual cashierAndrew is hopeful to attract retailers of all sizes to his mobile commerce platform, and is banking on the continued prevalence of the mobile phone with consumers. As consumers, the audience reacted favorably to this idea and the prospect of skipping long checkout lines.However, Dustin and Mike, retail managers for CVS.com and Newbury Comics, respectively, voiced a strong preference to wait for a clear leader in mobile commerce before their companies are ready to adopt a method for in-store mobile purchases. They are hesitant to adopt m-commerce technologies without significant proof that it will significantly move the revenue needle.   New technologies such as AisleBuyer are great for small to medium size business, but tough to adopt for large retailers because of the additional internal resourcing and training needed to execute the new technology.Marketing TakeawayConsumers will be searching on their mobile device for products. Smaller retailers have an opportunity to take advantage of new technologies and optimize stores for mobile browsing and buying. Live on the bleeding edge of m-commerce technologies if they will move the ROI needle for your company.Which of these issues do you think is most important? Ecommerce Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Pricing Mistakes That Can Seriously Stifle Sales

first_imgAs you can see, the final test performed the best of all, with slightly more people purchasing the “standard” beer, but with the added advantage of people now buying the super-premium beer as well, adding to overall revenue. The takeaway here is that you should be wary of anchoring your prices by introducing too many lower price points, but that you may be able to take advantage of the fact that many of your users will be perfectly fine paying for a higher price point as long as it offers a premium experience.6) Not Reducing FrictionNo matter what you’re selling, according to neuroeconomics experts, you’re always selling to the 3 types of customers that are out there: tightwads, unconflicted buyers, and spendthrifts. In this study from Wharton Business School, researchers break down the differences between these three as follows:Tightwads (24%) – People that have a lower ceiling for spendingUnconflicted (61%) – Average spendersSpendthrifts (15%) – People that have a higher ceiling for spendingSince previous research has shown that people will literally “spend ’til it hurts,” these categorizations are based on the ability of certain people to bear the “pains” of buying something. But since nearly a quarter of your potential customers could be conservative spenders, you should understand how to properly reduce friction to be able to better sell to those “tightwads.” According to the Wharton research, the following tactics work quite well:1) Reframe your product’s value. We all struggle with large numbers; they just aren’t as easy to digest as smaller amounts are. That being said, “tightwads” have a really hard time evaluating potential value for long-term expenses. Here’s an example: if I told you my service would cost $1000/year, you’d be a bit hesitant to buy, right? Right, that’s because $1000 isn’t pennies. What if, instead, I told you my product was $84/month? You’d be able to see (much more easily) if the $84 gave you enough value each month to justify a purchase. The thing is, those two price points are actually the same amount overall! For tightwads, though, being able to evaluate price on this smaller time scale has been shown to make them much more likely to buy. Referencing the cost of your product in smaller time spans can definitely help increase sales if you have a lot of conservative spenders.2) Emphasize value at every turn. In what I’ve dubbed the “silliest bump in conversions ever,” the CMU studies (cited above) successfully revealed that changing the description of an overnight shipping charge on a free DVD trial offer from “a $5 fee” to “a small $5 fee” increased the response rate among tightwads by 20 percent! Let’s look at that change side by side, to point out how absurd it is:”a $5 fee””a small $5 fee”The research shows us that tightwad spenders pay close attention to these details, and are more prone to be persuaded by reminders of “small fees” than spendthrifts, who likely don’t care about the fee at all. With a 20% increase in conversions by adding a single word, you need to be sure that your copy speaks to tightwads by emphasizing small fees when they are small, and by pointing out other details that frame the price as less inexpensive. Remember, while it may be obvious to you, these reminders make more cautious spenders much more likely to buy.7) Not Keeping Prices SimpleThis is one of the most surprising studies on pricing that I’ve ever come across. According to a recently published research paper from the Journal of Consumer Psychology on behavioral economics, researchers found that prices that contain more syllables when spoken seemed drastically higher to customers. What does that mean exactly? Compare the prices of:$1,499.00$1,499$1499They all mean the same thing, right? That’s right. But according to the study, the subjects felt both the first and the second example were much higher than the third. Despite the fact that the prices were the same value, when the extra syllables (and commas) were added into the pricing, it felt like a higher cost to those in the study. According to the researchers, this phenomenon occurred even when the prices were not stated out loud, meaning that reading the price aloud in their head was enough to make it feel more expensive.What does this mean for you? Ideally, you’ll avoid any and all “unnecessary” additions to your pricing’s structure. It may seem silly, but the research has shown us that you should have a “$2500” product rather than a “$2,500.00” product, despite the fact they represent the same cost.Gregory Ciotti is the marketing strategist at Help Scout, the invisible support ticket system that makes email support a breeze for you and your customers. See how Help Scout can help your business by checking out our free email support software guide.Image credit: Tax Credits Originally published Jan 29, 2013 2:00:00 PM, updated October 29 2019 Topics: When it comes to evaluating price, most of us don’t have a clue what we’re doing. According to Priceless author William Poundstone, much of our strategy boils down to “just winging it,” and that’s not an effective way to do business:“People tend to be clueless about prices. Contrary to economic theory, we don’t really decide between A and B by consulting our invisible price tags and purchasing the one that yields the higher utility. We make do with guesstimates and a vague recollection of what things are ‘supposed to cost.’”How can you stay ahead of the curve and price your offerings the smart way? The answer is to rely on rigorously tested behavioral psychology research. Today, I’m going to do some of the heavy lifting for you, and below you’ll get a breakdown (in plain English) of some of the worst pricing mistakes you can make, informed by some of my favorite research studies on pricing. Let’s begin!Download Now: Free Sales Pricing Strategy Calculator1) Using Comparative PricingChest-thumping about your low prices can actually hurt your chances of persuading customers if you do it the wrong way. According to new research from Stanford University, outright asking customers to closely compare your prices against a competitor (without a solid case as to why they should) can decrease their trust in you. According to the lead researcher of the study, “The mere fact that we had asked them to make a comparison caused them to fear that they were being tricked in some way.” With comparative pricing, consumers may decide not to buy at all or to minimize what they perceive as a heightened risk, instead of following the advice that the marketer/sales person had in mind.The thing to keep in mind here is that this only applied to “explicit comparisons,” or when customers were outright asked to compare prices. Many customers make “implicit comparisons” when evaluating their options, but marketers should be wary of triggering customers to think about a competitor’s price, and should instead sell to customers based on the value their product provides.2) Selling Money Over TimeWhy do bargain beers like Miller Lite have slogans like “It’s Miller Time!” instead of emphasizing their low prices? According to research from Stanford professor Jennifer Aaker, that would be a horrible pricing strategy to pursue. Her study found that in many instances, customers had more positive memories when they were asked to recall past time spent with a product rather than recalling the money they saved. According to Aaker, “Because a person’s experience with a product tends to foster feelings of personal connection with it, referring to time typically leads to more favorable attitudes — and to more purchases.”In additional research published by the Wharton Business School, Aaker and her colleagues were able to show that when prices were already low for an item, the best way to invoke positive thoughts about the product was to remind customers of the time they enjoyed with it or the time they saved by investing in it. Think of it this way: Does Miller Lite want you thinking about how cheap their beer is, or do they want you to recall a hot summer’s evening you enjoyed by drinking cold beers with good friends? When you’re selling bargain products, it’s ideal to invoke these positive moments in time, rather than trying to sell customers on your already low prices.3) Not Trying Out an Old ClassicDoes ending your prices with the number 9 really work so well that companies should keep doing it? Isn’t it trite and overdone by now? According to research from Quantitative Marketing and Economics, the answer is a resounding no. Prices ending in the number 9 were so effective, they were actually able to outsell lower priced goods. The study compared price points such as $39 and $34 for items of clothing, and the researchers were shocked to find that the $39 dollar price point actually outsold the cheaper price point by 24%.One has to wonder… is there anything that can outsell the number 9? According to the study, sales prices (“Was $50, now only $35!”) were able to beat the number 9 in almost all cases. There’s only one problem … combining sale prices + the number 9 was the best performer of all! So in the following two forms of pricing:1) “Normally costs $70, now on sale for $55!”2) “Normally costs $70, now on sales for $59!”… the second version actually performed the best of all, even though it was being sold at a higher price. Avoid using the number 9 at you own risk, I guess!4) Not Incorporating the Power of ContextWhen is one Budweiser worth more than another? Logic says that since they’re the same product, the answer should be never, but this research study in New York Times Magazine proves that this just isn’t the case. Researchers found that customers were more willing to pay higher prices for the same type of beer when it was sold from an upscale hotel than when it was sold from a run-down grocer (despite the fact that the beer was exactly the same). The lead researcher Richard Thaler was surprised that consumers had no objections to the higher prices when asked what they would pay.What does this mean for you? Your prices can be raised by simply changing the context in which you’re selling. I’ve noted in a previous article on raising rates that the very moment I started calling myself a “content strategist for software startups” rather than a generic title of “freelance writer,” I was able to double my standing rate for client work. Are you selling products, or full-feature solutions? Is your ebook for sale, or is your complete training toolkit available for customers and ready to solve all their problems? These wording choices may seem trivial, but on the web they’re often your best way to express your product’s value; and as we’ve seen from the research, part of your product’s value is based off of the context in which customers view it.5) Not Offering Enough Price PointsOne of the biggest mistakes that business owners can make is not offering enough price points. In particular, not offering prices that are high enough for super-users. Consider the following study from the book Priceless. Researchers conducted tests by using different prices of beer, starting out with just two prices and then shifting over to three. First, they started with a “regular” beer at a $1.80 price point, and a premium beer at a $2.50 price point, and measured the percent of people who bought either beer. This was the result of their first test (images by Nathan Barry):As you can see, most people chose the more expensive option, which is a good thing for your overall revenue. The researchers then decided to see what would happen when they introduced a third price point into the equation. In this case, the third price was a bargain price, and was priced lower than the $1.80 beer and instead set to $1.60. Here were the results of this new test: Not good! Adding the third price actually encouraged people to buy the middle price more often than not, decreasing overall revenue. But this study isn’t over yet! Researchers then decided to take out that bargain beer and add a super-premium beer priced at $3.40. Here are the results from the final test:center_img Inbound Sales (Marketing) Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Day Your Refrigerator Asks You for a Donation

first_img Originally published Apr 22, 2014 5:00:00 PM, updated February 01 2017 In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses.In the second post, I covered a basic cause marketing strategy, coin canisters, which has raised some nonprofits millions of dollars.In this third and final post, I’ll look at the future of cause marketing. You’ll get a glimpse into a wired world where global citizens, purpose-driven businesses, and impact-focused nonprofits will usher in a golden age of GOOD!The Talking RefrigeratorThe year is 2022 and it’s breakfast time. I ask my refrigerator what I should eat. I like that I don’t have to open the refrigerator. The food stays cold and I don’t waste electricity opening and closing the door. Gosh, I used to hate it when the kids would open the fridge door and stare into it for what seemed like forever!“Close the fridge door!” I’d yell.Talking refrigerators means my kids will never yell at their children and think “My dad used to say the same thing to me.” I sigh thinking I’ll never have the satisfaction of saying “I told you so!”The fridge interrupts: “There are plenty of eggs and cheese in here. You can make an omelet.”“Do we have any milk?” I ask. “I have two percent milk and skim,” the fridge replies. “I would go with the skim,” it adds. “The two percent expires today.”“Got it,” I say. “Anything else I should know?”“Yes,” the fridge says. “You have milk, eggs, and plenty of other food in here. Many people aren’t so lucky. Share Our Strength is a leading organization that’s fighting hunger. Would you like a make a donation?”“I can show you a short video about SOS’s work,” the fridge adds.“I don’t need to watch the video,” I reply. “But I will donate five bucks.”“Would you like to make a recurring $5 donation every week?” asks the fridge. “That’s just $110 a year.”“That’s fine,” I say. “But would you let me know every week before you process the donation?”“Of course,” says the fridge. “I’ll send a tax receipt to your smart watch and your tax accountant.””So, do you want eggs or milk?” says the fridge. “I also have cold pizza.”A talking refrigerator may seem crazy. But “smart” refrigerators — like our smart phones and smart televisions — are already with us. And while “smart” doesn’t yet include a refrigerator that can ask for a donation, it won’t be long before our increasingly wired world will create billions of additional ways for people to support causes — and not just with money. Let me explain.The Internet of Things Will Have Good Things, TooWe’re quickly moving to a truly “wired world” where everything will be connected to the internet. Perhaps like you I thought the web was the internet. But the web is just one way of connecting to the internet, which is actually a massive network of networks. (I know, who knew!)Everything will be connected to the internet. Cities, cars, buildings, for sure. But also toothbrushes, blenders and, yes, even your dog.A product called TAGG attaches to your dog’s collar and you get an email or text when your pooch strays outside your yard. Of course, GPS and a companion app for your smart phone will show your dog’s exact location.Think about the potential for good. A tag that keeps track of your dog means fewer chances for mischief and unwanted offspring. That’s a good thing, right? And because TAGG is a supporter of the ASPCA, you get smart phone alerts on cute dogs at nearby shelters. Also, because TAGG allows you to define the area your dog stays in, you can make a donation to ASPCA every time your dog strays outside the area — or stays in it! We currently have around 20 billion things connected to the internet. This could jump to 80 billion or more over the next five years. That’s ten connected items for every man, woman, and child on the planet!This means things as common as a dog collar, washing machine, and refrigerator will be deeply connected to our smart phones and lives — not to mention our cause-related goals and interests.Yes, the “Good” refrigerator is coming — and so much more. This Internet of Things will be an internet of Good Things.How Not to Miss the RevolutionEven if you don’t believe your fridge will be asking for a donation, you’re probably as sure as I am that technology will play a hug role in the fortunes of nonprofits and cause marketing. I’d call that safe bet.What’s less clear is what nonprofits should be doing to prepare for this future.Should nonprofits chase the latest trends? Should they embrace the merits of big data, or have a mobile-first strategy? While better understanding the data they collect and optimizing their site for mobile are important, a nonprofit should focus most importantly on its brand.A brand is what people feel when they come in contact with your organization. Think about it: The nonprofits that raise the most money (Product Red, St. Jude Children’s Research Hospital, Children’s Miracle Network) have great brands that are magnets for money — and not just from companies.People ask me all the time how they can raise more money from companies. I say, “Three things. BRAND, BRAND, BRAND.” But, as Jeff Brooks has explained to me, a nonprofit brand is different from a for-profit brand. A nonprofit brand makes two promises:To have an impact.To communicate that impact clearly, powerfully. Pencils of PromiseA great example of a nonprofit that has done just that, and is reaping the rewards of it, is Pencils of Promise.After a backpacking trip around the world, Adam Braun founded Pencils of Promise (PoP) after he saw the desperate need for schools in many poor countries. Since 2008, Adam and his team have built 200 schools all over the world. But PoP is doing more than building schools. Adam wants to eradicate hopelessness, illiteracy, and ignorance. PoP is having a deep impact in the communities it serves.At the time Adam founded PoP, he gambled on a new two-way communication medium that was gaining popularity. PoP embraced social media to share its story and to build an army of supporters. Today, on Facebook alone, PoP has nearly 200,000 followers.Adam’s commitment to impact and to sharing PoP’s story and success has attracted the support of plenty of corporate partners. They include companies like Uber, Warby Parker, Chegg, and The Motley Fool, to name a few. This focus on building PoP’s brand has positioned his nonprofit for further success, whatever the future is.When Staples starts selling a smart pen that records and stores to the internet everything you write down — and donates a dollar to PoP every time you write the word “Promise” — don’t ask me why it’s them instead of you.The future will always belong to those who prepare for it today. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Nonprofit Fundraisinglast_img read more