231 Front Street, Lahaina, HI 96761 [email protected] 808.123.4567

Tag: 上海龙凤419

NYS Rep Teams shutout of medals at Provincial B Cup Tournaments

first_imgNelson Rep teams were kept off the medal podium during B.C. Soccer Provincial B Cup in North Vancouver and Prince George.However, the Select squads were in the medal run right up until the final round robin games were played Saturday.The U16 Girls came within a whisker of playing for the top prize, but ended up sixth overall at the Provincial B Cup in North Vancouver.The Selects lost 1-0 to Penticton Pinnacles FC representing the North Coast in consolation round action Sunday.The winning goal came on somewhat of a fluke opportunity. A high kick attempted by a Pinnacle midfielder somehow went over the outstretched hands of keeper Katie Bow, off the crossbar and into the net.Nelson pushed for the tie as striker Hanna Enns chased down an errant back pass to their keeper but was foiled when the Pinnacle keeper got lucky with a wild swinging clearance that sent the ball out over the sideline.Nelson was in the hunt for a medal before a penalty shot goal with four minutes remaining in the final round robin game pulled Prospect Lake into a 3-3 tie with the Selects.Prospect Lake then played for the bronze medal after edging Nelson out on a tiebreaker.Aroha Taitini-Senchal, Abbie Willans and Danila Bergendahl scored for the Selects.Katie Bow was outstanding between the pipes for the Selects.Nelson head coach Justin Willans was ejected during the game along with the Prospect Lake skipper.Assistant coach Morgan Dehnel coached Sunday’s consolation game for Nelson.Perkins scores long marker as Selects lose in bronze medal finalEthan Perkins scored the lone goal but that was not enough as the Selects lost 2-1 to Vancouver in the U17 Division at the Les Sinnott Memorial Boy’s Provincial Cup Soccer Tournament Sunday in Prince George.Nelson finished just out of the medals, fourth overall in the tournament.Nelson opened the tourney with a 1-0 victory over Juan de Fuca.Perkins scored the lone goal for Nelson.Cole Sutherland earned the shutout. However, the Reps struggled the rest of the tourney against high caliber competition.Terrace outlasts U15 Girls at Provincial B CupTerrace Kermodeis outlasted Nelson Selects 3-2 to clinch fifth overall at the U15 Girl’s Division at the Provincial B Cup Sunday in North Vancouver.Nelson finished the round robin with a 0-2-1 record and sixth overall.The Selects, coached by Paul Burkart and Pat Perkins, were missing a key striker and struggled throughout the tournament to find offence.Nelson lost 2-1 to West Van Spuraways and 1-0 to Tsawwassen Blues.The lone point came Friday against Quesnel Strikers, a 1-1 draw.U13 Selects finish tourney with a victoryThe Nelson Selects capped off a rough provincial champion by edging Bulkley Valley Rapids 2-1 in consolation round action of the U14 Girl’s Division Sunday at the Provincial B Cup Sunday in North Vancouver.Nelson entered Sunday’s play with a 0-3 record after dropping games to Langley FC, Prince George Kodiaks and Powell River Surge.U13 Selects cook with the Big Dogs at Les Sinnott tourneyThe Nelson Selects lost 2-0 to Terrace to finish sixth overall in the U13 Boy’s Division at the Les Sinnott Memorial Boy’s Provincial Cup Soccer Tournament Sunday in Prince George.The Reps finished the round robin draw with four points and a 1-1-1 record.The final game was an epic scoreless draw against Langley FC.The result had coach Kerry Dyck very pleased with his troops.“It was a terrific battle against a strong team,” Dyck said from Prince George.“It was very encouraging to know we were able to go toe to toe with the representative in our pool from Greater Vancouver. We were very proud of the boys.Unfortunately, tie-breaker system is goal differential, which will put Langley in the bronze medal game ahead of NelsonU14 Boys finish tourney on a highNelson Selects finished on a high by stopping the host Kodiaks 1-0 in the consolation round of the U14 Boy’s Division at the Les Sinnott Memorial Boy’s Provincial Cup Soccer Tournament Sunday in Prince George.The win allowed Nelson to escape the basement in tournament standings, as the Selects took seventh.last_img read more

Households with electricity up by 50%

first_imgHouseholds spend on average R2 494 a month on electricity, gas and other fuels.In all, 18% of rural households and 8.4% of urban dwellers use candles and paraffin for lighting.57% of households said it was acceptable to protest about electricity prices, while 97% reported that it was never acceptable to steal electricity. Source: SAnews.gov.za 15 November 2013 The number of South African households with electricity has increased by almost 50% over the last 10 years, according to Statistics South Africa’s latest survey on household energy. Releasing the survey in Pretoria on Thursday, Statistician-General Pali Lehohla said the number of South African households with legal electricity connections had increased by 49% between 2002 and 2012, from 8.3-million to 12.4-million households. Lehohla said the gap had been closed with the addition of 4.1-million connections over the 10-year period, despite 3.8-million new households being added over the same period, bringing the total number of households to 14.6-million in 2012. In all, 85.3% of households were connected to the electricity grid in 2012, up from 77.1% in 2002. Of the 15% still not connected by last year, four percent had no electricity access, while 11% were connected to electricity but not via the mains, with many of these being illegal connections. He said that since the introduction of free basic electricity in 2005, the number of households that qualified for the provision had steadily declined, from 45.8% to 27.5% last year, because of the sharpening of the criteria to qualify for the provision. Lehohla said it was concerning that 12.6% of South Africans, mainly in the country’s rural areas, still used wood for cooking. He recommended that the country provide more off-grid power solutions and renewable energy sources for poor households, particularly in rural areas where provision of electricity from the grid was not cost-effective. South Africa should also introduce effective and efficient technologies to reduce the hazards of using solid fuels for heating, cooking and lighting, Lehohla said. Statistics SA’s survey also revealed that among households with a per capita income of under R390 a month, just 79% had electricity connections, compared to 94% for those with monthly incomes of R4 000 or more. While 94% of formal homes and 91% of state-subsidised homes were connected to the grid, just 54% of households in informal areas and 63% in traditional areas had connections to the grid. Over three-quarters of South Africans use the pre-paid method to pay for their electricity, with just 21% opting to pay for their electricity by way of monthly bills – ranging from six percent in rural areas to 27% in urban areas. Nationally, only 4.6% of households do not pay for their electricity, according to the survey. In all, 3.4% of households reported that their electricity had been cut off in the 30 days prior to the survey because of non-payment. The survey also revealed that households consume 13% of South Africa’s electricity, with manufacturing industry the country’s biggest user, consuming 49%. Other findings from the survey include:last_img read more

NBA refs can rule reckless closeouts as flagrants or techs

first_imgMOST READ Kammuri turning to super typhoon less likely but possible — Pagasa LATEST STORIES Read Next Brace for potentially devastating typhoon approaching PH – NDRRMC Rob Ricafort secures TRO, set to play for UP vs La Salle Don’t miss out on the latest news and information. Frontrow holds fun run to raise funds for young cancer patients  With the fouls on the perimeter shots — often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up — officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.“We saw it as a major trend in the NBA so we had to almost back up and say, ‘Well, wait a minute, this is going to be a trend, so let’s catch up to it,’” NBA president of league operations Byron Spruell said. Nonong Araneta re-elected as PFF presidentcenter_img BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight E.T. returns to earth, reunites with grown-up Elliott in new ad  Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Fire hits houses in Mandaluyong City Referees review a play prior to ejecting Al Horford #15 of the Atlanta Hawks from the game for a flagrant foul in the second quarter against the Cleveland Cavaliers during Game Three of the Eastern Conference Finals of the 2015 NBA Playoffs at Quicken Loans Arena on May 24, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Jason Miller/Getty Images/AFPNEW YORK — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden’s attempts after he swings his arms into contact.ADVERTISEMENT Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutThe NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford’s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant. View commentslast_img read more

San Sebastian stays in Final Four race with humbling of Mapua

first_imgView comments San Sebastian immediately took control of the match building a 10-point lead, 31-20, at the end of the first quarter en route to the rout.Alfren Gayosa gave San Sebastian its biggest lead of the game at 88-64 going all the way to the rim with 3:30 left in the fourth.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“This game was all about team effort,” said Golden Stags head coach Egay Macaraya. “We had 21 assists, we had good looks from the three-point line, and the rebounds were there.”“The whole team wanted to win today and they showed heart, they showed we’re still here.” Typhoon Kammuri accelerates, gains strength en route to PH For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. The Golden Stags powered through the Cardinals futile inside defense, scoring 48 points in the paint while holding Mapua to just eight in the other end.San Sebastian also scored on 21 layups while allowing Mapua to only one.Jayson David ran rampant with 24 points to lead the Golden Stags while Gayosa and Alvin Capobres had 18 and 17 points, respectively.Christian Bunag put up a 13-point, 16-rebound double-double for Mapua, which is at a miserable 3-14 card.ADVERTISEMENT Read Next LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Fire hits houses in Mandaluyong City Jordan says NBA superteams will create 28 ‘garbage’ teams—report Don’t miss out on the latest news and information. Nonong Araneta re-elected as PFF president Photo by Tristan Tamayo/INQUIRER.netSan Sebastian pushed its bid for the fourth spot in the NCAA Season 93 men’s basketball after pulling down Mapua, 97-70, Friday at Filoil Flying V Centre.The fifth-seeded Golden Stags stopped their three-game losing streak and improved to 8-9, tied with another Final Four-seeking team in Arellano. Both teams are half a game behind the no. 4 Letran.ADVERTISEMENT ‘Pamana’: Mausoleum caretaker cherishes humble work for family PLAY LIST 03:06‘Pamana’: Mausoleum caretaker cherishes humble work for family00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Kammuri turning to super typhoon less likely but possible — Pagasa Brace for potentially devastating typhoon approaching PH – NDRRMC Frontrow holds fun run to raise funds for young cancer patients  LATEST STORIES BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight MOST READlast_img read more

Brownlee, Tenorio shine as Ginebra takes 2-0 Finals lead

first_imgJapeth Aguilar had 16 points and eight rebounds, while Joe Devance got 10 markers and six boards, as Ginebra survived Greg Slaughter’s off-shooting night, as the newly-minted Best Player of the Conference was limited to just three points and six rebounds.Ginebra shoot for a 3-0 lead in the best-of-7 series on Wednesday, still at Smart Araneta Coliseum.Unlike Game 1, the Bolts found their mark but only to misfire they needed them the most.The loss also spoiled Allen Durham’s superb night as the two-time Best Import finished the game with 25 points, 22 rebounds, seven assists, and two steals.Amer and Ranidel de Ocampo both wound up with 10 markers in the losing effort.ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles01:16Go goads Robredo to take ICAD post: ‘Tignan natin kung makakatulog ka pa’03:06Ginebra, Meralco expect ‘tough, rough’ finals series to go the distance01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary The scores:GINEBRA 86 – Brownlee 19, Aguilar 16, Tenorio 14, Devance 10, Thompson 9, Mercado 6, Caguioa 6, Ferrer 3, Slaughter 3.MERALCO 76 – Durham 25, Amer 10, De Ocampo 10, Hodge 9, Newsome 8, Lanete 6, Dillinger 5, Tolomia 3, Caram 0, Hugnatan 0.Quarters: 18-24, 40-37, 57-62, 86-76. Frontrow holds fun run to raise funds for young cancer patients  Brace for potentially devastating typhoon approaching PH – NDRRMC Don’t miss out on the latest news and information. Back-to-back Best Import Durham focused on winning title, not award Photo by Tristan Tamayo/ INQUIRER.netGinebra leaned on the duo of Justin Brownlee and LA Tenorio to beat Meralco, 86-76, for a 2-0 lead in the 2017 PBA Governors’ Cup Finals Sunday at Smart Araneta Coliseum.Once again, the runner-up in the Best Import race, Brownlee showed that no award snub can deter him from his quest of giving the Gin Kings back-to-back titles as he scattered 19 points, 13 rebounds, seven assists, and two steals.ADVERTISEMENT Read Next LATEST STORIES BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight MOST READ Tenorio also unloaded 10 of his 14 markers in the payoff period, none bigger than his shot clock-beating trey with 1:07 to play to give his side an 82-76 lead that also took the air out of the Bolts.“LA’s really been a big shot maker in the whole conference for us and his confidence was amazing. I think that was the biggest shot of the game and it really turned the tides for us,” said Ginebra head coach Tim Cone.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutGinebra got its act together in the final five minutes as they staged a killer 17-1 finishing blitz to take the win out of Meralco’s grip.The Gin Kings’ defense was also impressive as they held the Bolts without a field goal in the last 5:56 and forced young guns Baser Amer and Chris Newsome to commit costly turnovers down the stretch. Fire hits houses in Mandaluyong City Typhoon Kammuri accelerates, gains strength en route to PH Kammuri turning to super typhoon less likely but possible — Pagasa View commentslast_img read more

The Future of Marketing Starts with Publishing: Part 1

first_imgThe following is a guest post by Brian Solis. Brian Solis is the author of Engage, a new book that helps businesses build, cultivate, and measure success in social media. You can follow him on Twitter or Facebook . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack New Media thought leader, Brian Solis, shares how to implement and manage a Social Media Optimization (SMO) program. Download the on-demand webinar now  to increase your visibility in social media! Social Media Inbound Marketinglast_img read more

The Average Large Company Has 178 Social Media Accounts [Shocking Data]

first_img Originally published Jan 10, 2012 1:30:00 PM, updated October 20 2016 Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned social media accounts.Wait, what?Who is setting up all of these accounts? How are there even Twitter handles left to go around anymore? Large companies with all the social media accounts, can you please explain yourselves?Altimeter gave us some more insight into these numbers, breaking down the average number of corporate-owned accounts by social network. And yes, the most accounts were on Twitter. Take a minute to soak in this seriously mind-boggling data before we break down what on earth is possibly happening here.So what’s going on here? Do large corporations really have a need for that many social media accounts? Let’s break down the reasons (some legitimate, some not) large companies are bombarding the social media world with their brands.Why it Might Be Happening (And Actually Makes Sense)1.) People are claiming accounts in anticipation for future use. This makes sense if you’re planning for things like product launches or expansion to other cities and countries. In fact, that’s probably a common occurrence for larger companies, and is a social media best practice.2.) Different product and service lines may call for their own dedicated accounts. This is especially important if there is not a lot of customer overlap between products and services within the organization, or if they are all drastically different from one another. For example, product development company PTC maintains separate Twitter accounts for each of its four core products, along with separate accounts for product updates and news that is only relevant to a niche audience.3.) Several departments within an organization may have created separate accounts, whether for internal departmental communications or for external communications. For some companies, large or small, this is wise, so the purpose of each account remains targeted and followers aren’t inundated with information that doesn’t impact them. While Verizon Wireless, for example, maintains a shocking number of social media accounts because its stores span so many different territories, it wisely maintains a separate support account on which the company troubleshoots service disruptions and other common issues.Why it Might Be Happening (But Makes No Sense)1.) Like Marketing Pilgrim points out, maybe these businesses are creating accounts for specific campaigns. If you’re like Geico and have such long-running campaigns as the Geico Gecko and the Geico Caveman (they’ve been going strong since 1999 and 2004, respectively), the separate social media accounts are certainly warranted.But one of the primary purposes of using social media for marketing campaigns is that your brand already has a following that can help give the campaign more leverage. Unless your campaign will last over the course of years like Geico’s, why make more work for yourself by starting from scratch with a campaign-specific network? Or, if you’re planning a campaign that lasts years and you find it falls flat, you should delete it, streamlining the amount of social clutter out there surrounding your brand.2.) They may have started their accounts during the “you have to be on social media” upswing from the past couple of years, but rushed into it without much strategy. In fact, Marketing Pilgrim shares that only 43% said they had a social media strategy designed to meet their business objectives. Once they figured out what they actually wanted to do with the accounts, name changes were probably required, or they just had to wipe their slate clean and start with brand new accounts. That’s understandable, but why don’t you delete those accounts?At HubSpot, we decided to make this change ourselves just yesterday when we merged our @ContentCamp Twitter account with our main @HubSpot account. Now, Content Camp tweets will be tagged with #InboundLearning on the @HubSpot account so the tweets are still searchable but only one account needs to be followed, which thankfully makes the Twitterverse just a little less cluttered.3.) It’s possible large companies have such giant marketing departments that there’s no intra-departmental communication. Can it be that multiple marketers are tweeting, Facebooking, Flickring, and YouTubing on behalf of the company, and on a branded company account? It’s possible, sure. Smart? No, not at all. No matter the size of your company, make sure you have a handle on what your employees are doing on behalf of your brand on social media accounts. Take a look at these other companies’ social media policies that help them rein in (for better or worse) their employees’ social behavior when speaking for their brand in the social sphere.So, How Many Social Media Accounts Should My Business Have?Not as many as you need; as many as your followers need. And knowing how many separate accounts your followers need relies on pinning down not just a social media strategy, but also a very specific objective behind each account you set up. Why should people follow you and interact with you on a given account? Do you need a brand new account on the same social network to give followers and fans a reason to engage with you, or are the channels you have set up now sufficient to meet their needs? Are you leveraging all of the functionality the social networks allow to personalize a user’s experience, like hashtags on Twitter, Circles on Google+, and tabs on Facebook? Are you prepared for the additional time and effort associated with maintaining multiple accounts?Make your actions purposeful, and understand how every account plays into the larger social media strategy you’ve defined. If you sit back and realize maybe you’ve gone a little social media-crazy, no worries, it happens to everyone. Just do yourselves, your fans, and the internet at large a favor, and delete those dead accounts!How many social media accounts does your organization manage? If you have multiple accounts, why do you choose to maintain them separately?Image credit: xJason.Rogersx Social Media Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

25 Little Email Marketing Experiments That Deliver BIG Results

first_img Topics: A/B Testing Originally published Sep 24, 2012 2:00:00 PM, updated October 29 2019 We’re always on your case about all these inbound marketing best practices. We’ve published some pretty specific content about best practices for tons of stuff — landing page optimization, blog post structure, marketing analytics — but we’ve never really laid down the one definitive guide to crafting the perfect email.Sup with that?Well, we’ve never thrown out a definitively “perfect” email because it’s pretty much impossible to say one thing is better than another in email marketing. I mean, everyone’s audiences are so different! Not to mention the circumstances under which they opted in to your lists, and how you’ve segmented those lists since. There are just so many variables, it’d be ridiculous to assert that there’s just one perfect email out there that all marketers should replicate.What there is, however, is email split testing to tell you what the perfect email is for your business. So while we can’t do the testing for you, we can certainly tell you the kinds of tests you could run that might give you some really impactful results. We run tests like these every time we send an email to figure out what works best for our audience — take a look at the ones you can run next time you’re gearing up for an email send!Email Layout and Design Tests1) Plan Text vs. HTML: You probably know it’s a best practice to always send a plain text version of your HTML emails in case there are rendering problems; but did you ever consider that a plain text email might just … perform better? We’ve tested email sends with certain segments of our list where this is actually the case — the recipients preferred seeing a plain text email, presumably because it felt less like they were being “marketed to.”2) Image Selection: We encourage marketers to include images in their emails … but what kind? Take lead reconversion emails as an example. Do you see better conversions when you include, say, an ebook cover image? Or an image with stock photography? Or maybe even a meme? Test out different image types to see what strikes your readers’ fancy.3) Image Placement: You can test more than just image choice. You can test the placement of those images! Should your template have a right aligned image, or left aligned? Or centered, perhaps? Heck — maybe no image at all!4) Sender Headshot: Some email senders — particularly B2B marketers — also choose to include a headshot in their email signatures. Is this the best idea? It could make your email seem more personal, improving clickthrough rates. Or maybe it distracts recipients from your CTA. Only one way to find out ;-)5) P.S. vs. No P.S.: If readers are drawn to your sender’s headshot, maybe they’ll be drawn to a P.S., too. It’s a common tactic — including a primary or secondary CTA as a P.S. at the end of an email. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA.6) Template Designs: We’ve encouraged you to either use HubSpot’s email templates (if we’re your ESP) or to even create your own email template designs if you’re so inclined. But we also encourage you to test the effectiveness of those templates, as some layouts and designs might perform better than others. Select a few variations to split test until you narrow down a basic template that performs best, then tweak minor design elements — like an email signature with or without an image — to get to your optimal template. (Note: If you want to run that signature test, you can use our tool to get free email signature designs.)Email Timing and Frequency Tests7) Day of the Week: The day of the week when you send your emails matters. Do you know what day is best for your audience? For different segments of your list? Figure out which day delivers the best open and clickthrough rates for your email sends.8) Time of Day: Similarly, the time of day matters. A lot. Test which day and time results in the most opens and clicks for your emails. When you combine both pieces of information, you’ll have a matrix of awesome times (and not so awesome times) to send your emails. That’s some handy dandy information right there.Dynamic Content Email Tests9) First Name vs. No Name in Subject Line: Through the magic of dynamic content, you can make your email marketing way more personal … even in the subject lines of your emails! Test whether including a recipient’s first name in the subject line has a positive effect on open rates, or whether they view the personalization token in a less favorable light.10) First Name vs. No Name in Email: Similarly, you can test name personalization in the body content of your email. Again, some people might view it as a little old school, some might like it, and some might fall somewhere in between. See where your audience sits on that spectrum.11) Company Name vs. No Company Name in Subject Line: You can have more fun in the subject line of your emails, particularly if you’re a B2B marketer. Perhaps recipients would like to see their organization’s name in the subject line of an email. You can know for sure by running a quick little test!12) Social Media Information: If you’ve captured a lead’s social media information, you can use that to send social media specific emails to prospects — like a content just for Twitter followers, for example. This is really cool stuff! But just because it’s cool, doesn’t mean it’s the best choice for your email marketing contacts. Segment out a portion of your list to experiment with the results of including dynamic social media content in your email sends.Email Call-to-Action Tests13) Image CTA vs. Text CTA: Your email’s call-to-action is one of the most critical parts of your emails to test, because it’s what generates leads and reconversions! Start by testing whether you see better conversion rates from image CTAs, or text CTAs.14) CTA Button Copy and Color: If you find that image CTAs are best, start testing the button copy and color. Hey, you’d test those elements for your site’s CTAs, right? Emails are no different!15) Link Placement Within Text: If you find that text CTAs perform better than image CTAs (or you have the best conversion rates with both image and text CTAs), start to experiment with the placement of those hyperlinks within the email copy. You might find anchor text gets clicked on the most when it’s at the beginning of your email, near the end, or somewhere in between — it all depends on your recipients’ email reading/scanning habits.16) Text CTA in Body Copy vs. P.S.: We talked a little bit about using a P.S. earlier in this post. If you find that using a P.S. works for you, you might want to test whether your text CTA gets the most conversions when it’s included in the body copy of your email, or in the P.S. And if you decide to use the P.S. real estate for a secondary CTA, test whether it aversely impacts conversions for your primary CTA.17) Social Proof vs. No Social Proof: Social proof is the concept that consumer behavior can be impacted by the behavior of others — you might mirror other people’s behavior under the assumption that what other people are doing is “right.” So you might also find that if you include elements of social proof in your emails, your conversion rates improve. Here at HubSpot, for example, we’ve found that CTAs that include three tweets vouching for an offer tend to have the best CTRs. Those with only one tweet, however, perform even worse than CTAs with no elements of social proof.18) Offer Type: The type of offer you’re sending might also have an impact on conversions, particularly across different list segments. You might find through testing that certain list segments — whether based on persona, lifecycle stage, or some other element — prefer, say, ebooks to webinars. Test different types of offers to see which performs best for each segment of your list.Email Sender Tests19) Company Name vs. Personal Name as Sender: The name that appears in the email “From” field can have a huge impact on whether your email even gets opened. Test whether it’s best to send from your company’s name, the name of an actual person at your business, or a combination of both. For example, at HubSpot we’ve found that emails sent from “Maggie Georgieva, HubSpot” perform better in terms of open and CTR than emails sent from just “HubSpot.”20) Sales Contact as Sender: Many email marketers may choose themselves, a CEO, or some other authority figure as the name in the “From” field. But have you ever considered sending from the name of a contact’s salesperson? With dynamic content, you can do it to see whether it improves email performance. I mean, if a lead is already in the sales process, it makes sense that they’d hear from a sales contact instead of a marketer, right?21) Personal vs. Alias Email Address: You might also consider whether the email address from which you send your email needs to change. Does your list cringe at the idea of receiving an email from an alias, like “[email protected]?” Do they prefer seeing something like “[email protected]?” Maybe. Maybe not. Only one way to find out.Email Copy Tests22) Familiar vs. Professional Tone: The copy of your email can take a lot of different tones. Nailing the right one takes a thorough understanding of your buyer personas, as well as some plain ol’ trial and error. Test different tones — familiar versus professional, for instance — to see which resonates most with your audience.23) Including “Free” in the Content: We recently wrote a blog post about whether including the word “Free” in email content impacted deliverability and clickthrough rate. The results are a handy starting point for any email marketer, but you should conduct your own tests to see whether the words turn your list on or off.24) Longer vs. Shorter Emails: You could also decide to wax poetic in your emails, or keep it short and sweet. Truthfully, there’s a place for both. But you can only know the right time if you test it out. See whether you need to include more detail in your email copy, or whether you should have sent readers to a web page long ago.25) Subject Line Copy Variations: Writing amazing email subject lines is a tricky mix of art and science. Think about it — would you rather get an email with the subject line, “How to be an excellent business blogger,” or “How to stop sucking a business blogging?” Probably depends, right? That’s why email marketers have to test different elements of their email subject line copy to see what gets recipients’ attention!What other creative email marketing tests can you think of to run?Image credit: pasukaru76 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

What Is List Segmentation? [FAQs]

first_img Email Lists and Segmentation Originally published Jan 9, 2014 2:00:00 PM, updated July 28 2017 Topics: We all like to focus on the sexy stuff. In inbound marketing, this often means focusing on front-facing channels. You know: the sleek, mobile-optimized website design. The well-designed landing pages with attractive CTAs. The well-rounded social media presence. These are the parts of inbound marketing that turns visitors into leads.But once you’ve secured those leads, what do you do with them? If you add more visitors and leads, you’re widening the funnel, but if you aren’t effectively nurturing them down the funnel, it’s a waste of your resources. That’s where that nitty-gritty, middle-of-the-funnel (MOFU) marketing comes in — things like email nurturing, smart calls-to-action, and retargeting. And the secret to having excellent MOFU marketing lies on how well you segment your contacts.Segmentation isn’t the sexiest of marketing topics, but it is one of the most powerful. Here’s why.What are segmented lists?At the basic level, they’re exactly what it sounds like — you break up your contact lists into smaller segments. These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content — you name it.So, the world is your oyster … with some limitations, of course. The contact data you have to work with depends on what information leads share with you on forms.For instance, if a contact fills out a form only with their name, age, and phone number, in all likelihood, you still need some other vital information to segment them accordingly. If they provide you with more details, though, like where they work, their role at their company, and their business needs, now you add them to the appropriate list(s).Assuming you have enough data on contacts to segment them properly, you’ll want to be sure to aptly construct segments to be able to send them personalized content. Why is segmentation important?List segmentation allows you to send the right people the most pertinent content at the ideal time.You can segment your lists of contacts and leads by data collected on form submissions as well as the specific interactions they have with your marketing after they’re already a lead in your database. These actions can be things like clicks on a specific CTA, tweets at your company’s Twitter handle, or views on a specific page on your website — they can all help you get even more specific with your segmentation.For instance, if a lead visits your pricing page, they might be evaluating your software and nearing a purchase decision. That’s great! You can now trigger automated nurturing emails to continue that conversation and move them closer to buying.Sophisticated marketing platforms have the ability to create lists with almost unlimited criteria, so that you can drill down as much as you want. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria belowAll leads in the United StatesLeads working at a company with 200 – 1,000 employeesLeads that converted on an offer about social mediaLeads who have downloaded more than five pieces of contentLeads whose last interaction with us was within the past yearNow, I can send a hyper-targeted email featuring an offer about, say, how to get 1000+ followers on Twitter to engage these leads and nurture them toward a purchase.How effective is list segmentation?Thanks to list segmentation, and the lead nurturing that follows, marketers have made significant strides in moving leads through the marketing funnel and, in turn, obtaining new customers.For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. This is because segmentation allows you to separate your audience into different buckets so you can send them content that aligns more closely with their interests.Let’s say you’re a B2B business struggling with social media (and we can tell through marketing intelligence based on your past downloads), we could make the educated guess that you’re more likely to click an email that offers content relating to growing your Facebook following or optimizing your LinkedIn profile.Sometimes, your contacts’ interests don’t align with your goals (converting leads into customers) — and that’s okay. Turn that group of non-purchasers who always open your emails but aren’t a good fit into an evangelist base: Send them interesting content that they can share with their networks.You should also separate engaged, targeted leads from those who don’t open your emails ever. Just be sure to adjust the frequency of emails sent to different levels of engaged leads to increase engagement and decrease unsubscribe rates. For example, if leads are highly engaged, scale back your emails to them. Conversely, if some leads are becoming less engaged, maybe ramp up their email frequency.Where can you use segmentation?You can use segmentation with any marketing functions that are based on contact lists. This includes emails and marketing automation (including lead nurturing workflows, which is a series of automated emails based on specific criteria).You can also integrate your segmented lists with other channels to boost your lead nurturing. For example, calls-to-action (CTA) on your blog can map to certain segments, so that some new readers see an offer to download an on-page SEO template, while others who are further along the lead cycle see a CTA for a demo. Also, monitoring segmented lists on social media with tools such as Social Inbox can help you engage valuable leads one-on-one.Remember, with list segmentation, your goal is not to generate leads — it’s to generate customers. That means you need to address the full marketing funnel.So take the time to segment your lists. Sending relevant content to the right audience at the right time is the recipe for inbound marketing success.What are some of the key benefits you’ve seen from segmenting lists in your marketing efforts? Share some insights about your segmenting below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How 16 of the Most Successful Social Sellers Schedule Their Days [Infographic]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.One of the most common hurdles to social selling adoption is lack of time. Salespeople’s days are packed with meetings, demos, emails, and prospecting calls. Where can they find a spare 10 minutes — much less an hour — to monitor prospects’ behavior and interact with them on social media?According to research from Social Centered Selling and A Sales Guy, 72.6% of salespeople who incorporated social media into their sales processes outperformed their peers. This statistic underscores the fact that time spent on social selling activity is hardly wasted — it’s a worthwhile investment. Carving out time for social selling is simply a matter of making it part of your routine.So how do social selling’s most influential evangelists do it? KiteDesk rounded up the daily routines of 16 of the world’s most successful social sellers and visualized them in this infographic. If they can fit in time to write a blog post or schedule a few tweets, so can you.195Save Social Sellingcenter_img 195Save Originally published Mar 28, 2015 8:00:00 AM, updated February 01 2017last_img read more