Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York A contractor from Valley Stream was arrested for allegedly cheating 10 workers out of nearly $700,000 in wages and benefits on taxpayer-funded New York City public school construction projects, authorities said.Vickram Mangru was charged with felony counts failure to pay the prevailing rate of wage or supplements and falsifying business records. He was released without bail following his initial court appearance.“Those who attempt to cheat hard-working New Yorkers out of their wages and benefits should take note: you must pay workers proper prevailing wages on taxpayer-funded projects – or face the consequences,” New York State Attorney General Eric Schneideman said.Prosecutors said Mangru paid workers “well below” legally mandated prevailing wage rates on city Department of Education projects in the Bronx between December 2012 and February ‘15.He submitted misleading and inaccurate payroll records listing the hours worked and wages paid to his workers in an attempt to coverup the underpayments, authorities said.He was previously debarred and banned for a five-year period from performing public work projects by the city Comptroller’s Office for failing to pay proper prevailing wages to workers, prosecutors said. But the suspect instead changed the name of his company and continued allegedly underpaying workers, authorities said.Mangru faces five to 15 years in prison, debarment for an additional five years, and restitution payment for his workers, if convicted. He is due back in court June 27.
MOST READ Kammuri turning to super typhoon less likely but possible — Pagasa LATEST STORIES Read Next Brace for potentially devastating typhoon approaching PH – NDRRMC Rob Ricafort secures TRO, set to play for UP vs La Salle Don’t miss out on the latest news and information. Frontrow holds fun run to raise funds for young cancer patients With the fouls on the perimeter shots — often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up — officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.“We saw it as a major trend in the NBA so we had to almost back up and say, ‘Well, wait a minute, this is going to be a trend, so let’s catch up to it,’” NBA president of league operations Byron Spruell said. Nonong Araneta re-elected as PFF president BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight E.T. returns to earth, reunites with grown-up Elliott in new ad Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Fire hits houses in Mandaluyong City Referees review a play prior to ejecting Al Horford #15 of the Atlanta Hawks from the game for a flagrant foul in the second quarter against the Cleveland Cavaliers during Game Three of the Eastern Conference Finals of the 2015 NBA Playoffs at Quicken Loans Arena on May 24, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Jason Miller/Getty Images/AFPNEW YORK — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden’s attempts after he swings his arms into contact.ADVERTISEMENT Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutThe NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford’s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant. View comments
Webinar: Rethinking Marketing Digital Land to learn how to turn your website into an internet marketing machine. Want to learn more about how you can go digital and use inbound marketing to grow your business? Download the free webinar Take me to Originally published Feb 4, 2010 8:24:00 AM, updated July 18 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
A host can make or break an evening. How do you think he’s handling tonight’s spotlight? #RedCarpetReady twitter.com/SpecialKUS/sta…— Special K (@SpecialKUS) February 25, 2013 Topics: Bummed you haven’t seen all the nominated movies? #HelloBetter #Oscars #LesMis twitter.com/USCellular/sta…— U.S. Cellular(@USCellular) February 25, 2013 And when Life of Pi VFX supervisor Bill Westenhofer’s acceptance speech ran a bit long, he was “played off” with the Jaws theme (planned by the organizers to cut off long-winded speeches). The Special K marketers wasted no time jumping in and having some fun with a famous quote from the movie.Remember to keep your acceptance speeches snack-sized, winners. #RedCarpetReady twitter.com/SpecialKUS/sta…— Special K (@SpecialKUS) February 25, 20133) U.S. CellularU.S. Cellular came up with a collection of images to promote during the Oscars broadcast which offered commentary on the evening’s happenings. They were humorous, and played upon the faux uber-seriousness of the night, helping lighten the mood a tad with a natural, punny tie-in to their brand’s services.What would you do to get Red Carpet ready? #HelloBetter #Oscars twitter.com/USCellular/sta…— U.S. Cellular(@USCellular) February 24, 2013 Lots of neutrals tonight, but bold red is still our favorite! Whose looks are you loving so far? #RedCarpetReady twitter.com/SpecialKUS/sta…— Special K (@SpecialKUS) February 25, 2013 While many people are critiquing the $1.6 million commercials that ran during the Oscars last night, we thought it’d be fun to take a look at something a bit less expensive and a bit more inventive — the real-time newsjacking that occurred last night during the broadcast over one of our favorite social networks, Twitter.Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott’s book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. No less than ten brands went into high gear developing tweets that riffed on the Oscar broadcast as it happened. Much of this newsjacking was captured by the hashtag #oscarsRTM created by Edelman’s David Armano. Follow along as we take a look at how some brands approached newsjacking1) CharminAs the red carpet entrances occurred, Charmin wasted no time encouraging the stars to make sure they look down before they set foot on the carpet.Good luck to the nominees tonight. Don’t forget to look down before your speech. twitter.com/Charmin/status…— Charmin(@Charmin) February 24, 2013Charmin has always done a great job on their Twitter account with, well, potty humor. (Quite appropriately.) But the contrast between the red carpet event and what essentially boils down to toilet humor can’t help but make you smile.2) Special KAlso capitalizing on all the red carpet action was Special K, who worked with Edelman to create a series of Oscars-themed images to capitalize on events in real time. While I’m not really sure I want my cereal to be a cracker, I will say Special K had a great presence during the Oscars last night with several witty takes on the evening. Here are some of the highlights:Are you ready for Hollywood’s biggest night? Join us for more award show action! #RedCarpetReady twitter.com/SpecialKUS/sta…— Special K (@SpecialKUS) February 25, 2013 What if her lyrics come true?#HelloBetter #Oscars twitter.com/USCellular/sta…— U.S. Cellular(@USCellular) February 25, 20134) Oscar MeyerOscar Meyer had quite a bit of fun with the James Bond Skyfall win for Best Song. Not to mention the fact that bacon is one of those things that — and I never thought I’d say this — has really exploded as a pop culture icon as of late. James Bond and Bacon: A killer combination, in more ways than one.Bacon, not stirred. twitter.com/oscarmayer/sta…— Oscar Mayer (@oscarmayer) February 25, 20135) VisaOscar Meyer wasn’t the only one with something to say about James Bond. Visa threw in their two cents, too, with this rather touching tribute to the series’ long-running success.50 years is a long time to captivate. And 00h you’ve done it well. twitpic.com/c6mfb5— Visa (@Visa) February 25, 20136) American ExpressAmerican Express wasted no time associating Oscars’ gold statuettes with its own version of the gold. If you’re newsjacking, trying to find a natural tie-in with your brand is essential!Congratulations to everyone going home with Gold tonight! #Oscars twitter.com/AmericanExpres…— American Express (@AmericanExpress) February 25, 20137) Stella ArtoisBeer brand Stella took a direct approach to their Oscars newsjacking, acknowledging Christoph Waltz by name, who took home a Supporting Actor statue. But the best part of this newsjack wasn’t this first tweet …Congratulations to Christoph Waltz. #oscars twitter.com/StellaArtois/s…— Stella Artois (@StellaArtois) February 25, 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The brand also suggested that all those stiletto-wearing actresses consider wearing a pair of flip flops instead. No kidding.Dear Stilettos, #Oscars twitter.com/jcpenney/statu…— jcpenney (@jcpenney) February 25, 20139) ChobaniCapitalizing on the mispronunciation of Quvenzhané Wallis, the youngest Best Actress nominee ever for her work in Beasts of the Southern Wild, both JCPenney and, more humorously, Chobani, had something to say.Hey, @iamquvenzhane… twitter.com/Chobani/status…— Chobani (@Chobani) February 25, 2013We love that brands were sweet and playful with the young nominee — if you’re going to interact with young stars on Twitter, it’s obviously best to keep it nice. I say “obviously,” but as we all know, not all brands always remember that.10) OreoOreo, the brand that successfully jumped all over the power outage during the Super Bowl, was out in full force last night. As if we’d expect anything less.Why wreck something when you can dunk it?! Check out our #OREOmotionpics come to life…twitpic.com/c6m4ec— Oreo Cookie (@Oreo) February 25, 2013 The brand also got specific when Life of Pi won for cinematography and special effects.What a beautiful film, congrats on winning for cinematography and visual effects. #RedCarpetReady twitter.com/SpecialKUS/sta…— Special K (@SpecialKUS) February 25, 2013 Originally published Feb 25, 2013 1:01:00 PM, updated October 01 2013 Some prefer it shaken. We like it dunked. See for yourself in our#OREOmotionpicstwitpic.com/c6mg62— Oreo Cookie (@Oreo) February 25, 2013What’s cool about these tweets is they’re actually motion pics — Oreo thought beyond what most brands did, newsjacking with pretty pictures and quippy swaying.And, of course, to those who chose to watch AMC’s The Walking Dead instead of celebrities trotting down the red carpet, Oreo gave you some love:Do #zombies walk the Red Carpet? ow.ly/i/1zS4b— Oreo Cookie (@Oreo) February 25, 2013Hey, not everybody wants to watch award shows.Image credit: Adarsh UpadhyayWhat other Twitter newsjacks from last night’s Oscars did you think were particularly crafty? … It was this one, where the brand capped off the night with, what else, an empty glass of beer.See you next year! #Oscars twitter.com/StellaArtois/s…— Stella Artois (@StellaArtois) February 25, 20138) JCPenneyEnsuring the red carpet itself was properly taken care of before, during, and after all those well-dressed Hollywood stars trampled all over it, JC Penney gave Dyson vacuums a little love in this well-designed and clever tweet.Dear Red Carpet, It’s been fun. #YoursTruly, jcp. #Oscars twitter.com/jcpenney/statu…— jcpenney (@jcpenney) February 25, 2013 Newsjacking
Mobile advertising has been a hot topic lately. In fact, we’ve seen a number of online platforms invest heavily in mobile as a way to monetize their businesses and leverage the popularity of mobile adoption among users. And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips.One major online platform in particular may have recently created the Holy Grail for mobile marketing. Think you know who we’re talking about? Read on to learn more, and find out what other inbound marketing stories may have flown under your radar this week.Facebook ‘Home’ Will Be Great for Ad Data, But Bad for Brand and Media Apps, From AdweekMany of you are probably well aware that Facebook recently launched Facebook Home, its new home screen replacement for Android devices, which Facebook describes as “a family of apps that puts your friends at the heart of your phone.” The downloadable system allows Android users to customize their home screens with multiple features like cover feeds, chat avatars, and notifications about calls, events, Facebook updates, and other apps. Through its App Launcher, Facebook Home also includes apps such as Instagram and Facebook Messenger, along with other third-party apps to complete the user experience.Okay, so what does this mean for mobile marketers? Well, according to Adweek, it means that Facebook Home will bring advertising on mobile app networks to a whole new level. With Facebook’s apps, notifications, and features taking up the homepage, Adweek speculates that it could affect how brands outside Facebook reach their mobile audiences. Aside from hindering other brands’ mobile efforts, Facebook Home will be able to consistently gather user data and open up opportunities for highly targeted ads. This ad targeting could take into account user behavior through interactions in chats, messages, status updates, photos, and location checkins, among other things. Learn more about what Facebook Home means for mobile advertisers over at Adweek.Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next WebWhen it comes to sharing content in social media, every character counts. This has become increasingly more difficult for YouTube’s 1 billion monthly users who share tons of videos on the web. On Twitter alone, almost 700 YouTube videos are shared every minute. So when we learned of Google purchase of the YT.be domain from The Next Week, our ear perked up. It’s rumored that Google will use this new domain name for shortened links to YouTube videos.For marketers, this is great news. Theoretically, by switching from youtu.be to YT.be, Google would be cutting the number of characters needed to tweet YouTube videos down by approximately 3 million per day. This means, as marketers, you’ll have more character real estate to work with when promoting your video content. Although 3 characters may not seem like much, in the world of Twitter, it could make or break a well-crafted tweet. Read more at The Next Web.Vine Adds Trending Hashtags to Aid Content Discovery, From Marketing LandThe wait has felt like an eternity, but Vine has finally rolled out trending hashtags to its users, which . This recently announced small tweak now appears in the Explore section of your Vine account, immediately below the existing group of pre-populated “popular” hashtag suggestions. With Vine’s small, but growing user base, there are only 12 trending hashtags to choose from at any given time. We expect this to expand a bit more as users begin utilizing hashtags to their advantage.As marketers, hashtags can be a helpful way to promote content and organize conversations around a topic or campaign, so this is a welcome addition to the short clip video-sharing platform. Furthermore, with Vine’s new addition of trending hashtags, it also looks as though Vine may be moving away from manually curating its user content, which we previously saw with its “Editor’s Picks” section. The increase in videos on Vine is most likely making it more and more difficult for editors to sift through and curate content, meaning that trending videos will be heavily dictated by the addition of its new trending hashtag algorithm. Read more about Vine’s new tranding hashtags at Marketing Land.79 Free Landing Page Templates to Use in the HubSpot TrialAny savvy inbound marketer knows how critical landing pages are to lead generation. But the success of a landing page isn’t just based on the content it gates; design plays an important role in landing page effectiveness as well. But, because we know design isn’t ever marketer’s forte, we wanted to make landing page creation a little bit easier on you. So to help you build good looking and high-converting landing pages, we’ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. Not ready to start a trial just yet? This download will also get you a free PowerPoint template for landing pages elements and design best practices. Grab your free templates here. Twitter Already Shut Down Ribbon’s Newly Launched In-Stream Payments Feature, From TechCrunchIn less than 48 hours, Twitter has already pulled the plug on what seemed like a promising new payment method for purchasing products through Twitter streams. The service, known as Ribbon, would allow users to click a button directly within a tweet in order to make a purchase without having to leave Twitter.com. There are speculations that Ribbon used Twitter Cards to set up the one-click purchase method that may have violated Twitter’s Terms of Service.Although this service didn’t make it too far out the gate, it does show that companies are considering payment options that can drastically increase conversion rates for businesses. Allowing users to purchase items without ever leaving their Twitter streams opens up the potential to convert tons of leads into customers without additional landing pages or steps. Read more at TechCrunch.What other interesting marketing stories did you read about this week that are worth sharing? Facebook Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 14, 2013 9:00:00 AM, updated April 14 2013
Email Lists and Segmentation Originally published Jan 9, 2014 2:00:00 PM, updated July 28 2017 Topics: We all like to focus on the sexy stuff. In inbound marketing, this often means focusing on front-facing channels. You know: the sleek, mobile-optimized website design. The well-designed landing pages with attractive CTAs. The well-rounded social media presence. These are the parts of inbound marketing that turns visitors into leads.But once you’ve secured those leads, what do you do with them? If you add more visitors and leads, you’re widening the funnel, but if you aren’t effectively nurturing them down the funnel, it’s a waste of your resources. That’s where that nitty-gritty, middle-of-the-funnel (MOFU) marketing comes in — things like email nurturing, smart calls-to-action, and retargeting. And the secret to having excellent MOFU marketing lies on how well you segment your contacts.Segmentation isn’t the sexiest of marketing topics, but it is one of the most powerful. Here’s why.What are segmented lists?At the basic level, they’re exactly what it sounds like — you break up your contact lists into smaller segments. These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content — you name it.So, the world is your oyster … with some limitations, of course. The contact data you have to work with depends on what information leads share with you on forms.For instance, if a contact fills out a form only with their name, age, and phone number, in all likelihood, you still need some other vital information to segment them accordingly. If they provide you with more details, though, like where they work, their role at their company, and their business needs, now you add them to the appropriate list(s).Assuming you have enough data on contacts to segment them properly, you’ll want to be sure to aptly construct segments to be able to send them personalized content. Why is segmentation important?List segmentation allows you to send the right people the most pertinent content at the ideal time.You can segment your lists of contacts and leads by data collected on form submissions as well as the specific interactions they have with your marketing after they’re already a lead in your database. These actions can be things like clicks on a specific CTA, tweets at your company’s Twitter handle, or views on a specific page on your website — they can all help you get even more specific with your segmentation.For instance, if a lead visits your pricing page, they might be evaluating your software and nearing a purchase decision. That’s great! You can now trigger automated nurturing emails to continue that conversation and move them closer to buying.Sophisticated marketing platforms have the ability to create lists with almost unlimited criteria, so that you can drill down as much as you want. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria belowAll leads in the United StatesLeads working at a company with 200 – 1,000 employeesLeads that converted on an offer about social mediaLeads who have downloaded more than five pieces of contentLeads whose last interaction with us was within the past yearNow, I can send a hyper-targeted email featuring an offer about, say, how to get 1000+ followers on Twitter to engage these leads and nurture them toward a purchase.How effective is list segmentation?Thanks to list segmentation, and the lead nurturing that follows, marketers have made significant strides in moving leads through the marketing funnel and, in turn, obtaining new customers.For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. This is because segmentation allows you to separate your audience into different buckets so you can send them content that aligns more closely with their interests.Let’s say you’re a B2B business struggling with social media (and we can tell through marketing intelligence based on your past downloads), we could make the educated guess that you’re more likely to click an email that offers content relating to growing your Facebook following or optimizing your LinkedIn profile.Sometimes, your contacts’ interests don’t align with your goals (converting leads into customers) — and that’s okay. Turn that group of non-purchasers who always open your emails but aren’t a good fit into an evangelist base: Send them interesting content that they can share with their networks.You should also separate engaged, targeted leads from those who don’t open your emails ever. Just be sure to adjust the frequency of emails sent to different levels of engaged leads to increase engagement and decrease unsubscribe rates. For example, if leads are highly engaged, scale back your emails to them. Conversely, if some leads are becoming less engaged, maybe ramp up their email frequency.Where can you use segmentation?You can use segmentation with any marketing functions that are based on contact lists. This includes emails and marketing automation (including lead nurturing workflows, which is a series of automated emails based on specific criteria).You can also integrate your segmented lists with other channels to boost your lead nurturing. For example, calls-to-action (CTA) on your blog can map to certain segments, so that some new readers see an offer to download an on-page SEO template, while others who are further along the lead cycle see a CTA for a demo. Also, monitoring segmented lists on social media with tools such as Social Inbox can help you engage valuable leads one-on-one.Remember, with list segmentation, your goal is not to generate leads — it’s to generate customers. That means you need to address the full marketing funnel.So take the time to segment your lists. Sending relevant content to the right audience at the right time is the recipe for inbound marketing success.What are some of the key benefits you’ve seen from segmenting lists in your marketing efforts? Share some insights about your segmenting below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 19, 2015 12:00:00 PM, updated August 09 2017 How to Write a Blog Post It’s the timeless question for corporate bloggers: How many leads did your blog post generate? It’s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog — and your business.But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. After all, if you can’t make changes based on your analytics, they won’t really be that helpful.Download our free marketing tool that alerts you the moment you get a new lead on your website. Not sure how to run a blog lead analysis? In this post, we’ll walk through an example report, analyze it, and outline the action items we can take from it. Let’s start from the beginning: the report itself. Running the Blog Leads ReportMarketers often can calculate the number of leads their blog generates as a whole, but they don’t have insight into the number of leads each individual blog post generates. But the post-level information is important to help us figure out the best topics and formats for our posts.To find this out, you should run an attribution report in your marketing software. To learn how to create this type of report in HubSpot, see this blog post.Let’s take a look at an example report that shows us the number of leads generated from a company’s blog posts. Next up: analyzing this report. What should you look at in the report?Depending on how many blog posts you write each month, you may be starring at a very large report. To begin your analysis, pick out your top five best-performing posts and your bottom five worst-performing posts.For this post, we’ll just address the top five posts — but be sure to ask yourself all the same questions for the bottom five, too. The example attribution report above shows us that the top five performing blog posts are the following:Top 15 Infographics About Big Data Getting Started with Big Data VLOOKUP for Beginners Pivot Tables for Data Nerds How to Use Excel for Data Analysis When you are done doing that, dive into the following questions. These questions are designed to help you take away actionable insights from the data.Are there similar topics?The first thing you should do is look at the top (or bottom) five posts, and see if you see any similarities. Begin with topic commonalities. Are there popular topics that seem to appear in all of the posts that are generating leads? Are you surprised to see that certain topics you thought would perform well aren’t in the top five? Understanding what topics resonate with your audience will give you ideas for future post topics that have a high probability of doing well.In the example situation above, we see that the top two blog posts are about big data, and the next three are about data analysis in Excel. This information can help me cater my future content toward the topics that drive lead generation.Resources to HelpWhy Business Blogging Works7 Quick Ways to Curate Industry Content for Your BlogHow to Choose a Solid Topic for Your Next Blog PostAre there similar formats?The format of a blog post can also influence whether or not someone is going to convert on your post. Some people prefer list-based posts while others look for visual posts that include infographics or SlideShare presentations. Check your blog content to see if there is a certain format of your post that resonates well with your audience. This will help you understand how your audience consumes information.In the example above, the top blog post is a visual piece. However, the remaining four posts are how-to pieces — so it’s probably a good idea to ramp up more how-to pieces in the future (and sprinkle in some visual content). Resources to HelpWhich Format Is Right for Your Next Blog Post?How to Write Stellar How To Posts for Your Business BlogWant to Be a Better Blogger? Embrace StructureAre they similar lengths?There is an unlimited amount of information you can provide in a blog post. But how much is enough? Or what is too much? Analyze the lengths of your different blog posts to see if there are some that are driving more conversions than others. You may notice that in the longer posts, you aren’t getting as many conversions. This may be a good indication that your readers aren’t getting to the end of your posts where your calls-to-action are located. Resources to HelpHow to Get People to Read Your Entire Blog PostCut Your Content in Half: How to Write Less and Say MoreWas there embedded media in the post?Often, other forms of content are included in blog posts, such as social posts, videos, SlideShares, or infographics. This is a great way to share additional pieces of content in your blog without writing another full blog post. The media can serve as the bulk of the content for your post.In the example above, the top-performing blog post was “Top 15 Infographics About Big Data.” Even though there aren’t other forms of media in the other top-performing posts, this may be an indication that your audience likes to see infographics. Resources to Help8 Data-Driven Tips for Using Images in Blog PostsHow to Select the Perfect Image for Your Next Blog PostWhich CTAs did these posts use?The most important element of your blog post to drive conversions is including a call-to-action for your readers to convert on. Look at the top five blog posts and see if you have used a certain CTA multiple times. Your CTAs should correlate with the blog content so if you are seeing similarities in your blog content, you may see similarities in the CTAs that are driving conversions. However, if you are testing out multiple CTAs on the same content, this can be a good indication to what is working.In the example above, I may have a few CTAs that I use for big data posts. Big Data was the topic of my top two posts. At this point I would dig in to see which CTAs were on the posts that converted well. If it is the same CTA, I know that it performs well. If there are different CTAs, I can see if they have something in common like the colors or keywords. If you want to test out varoius types of pop-up CTAs and learn more about who’s visiting your blog, try HubSpot’s free lead capture tool. Resources to Help:Want to Improve Your Blog’s Conversion Rates? 11 Tests to TryWhich Works Better for Blog Conversion: A Standard CTA or a Full Form?Where were the CTAs placed?To continue the CTA analysis previously mentioned, I also need to see where the CTAs on my blog posts were placed. Are they at the bottom of the post? In the sidebar? Do they slide in? Are they in the middle of the blog post? This information will show me what type of CTA works. Dig into the performance of the different CTAs you have on your blog to figure out if one technique works over the other.If you have more than one CTA on your blog post, see which one works better. You may be surprised at your results.Resources to Help4 Fresh Ways to Squeeze More Conversions Out of Your BlogHow to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]Were there links to a landing page? Where were they placed?In addition to your typical image CTAs, you may also have links to landing pages or other helpful pages on your site in the text of your blog post. Before you publish your blog post, it is important to set up tracking URLs for the most important links to help you understand if they are being clicked.Take the analysis a step further and look at the location they were placed in your blog post. If the only links that are clicked are at the beginning of the blog post, that may tell you that your readers aren’t getting as far through the post as you may have thought. It may also tell you that you should put the most important pages (such as your landing pages) toward the beginning of the post if they are more likely to be clicked on in that location.If your links are clicked more at the end of the blog post, that may tell you that your readers are interested in getting more information by clicking links after they read the bulk of your content. Either way, the location of your links can tell an important part of the story.Resources to Help8 Quick Tips to Help Increase Your Landing Page Conversion Rate9 Real-Life Conversion Rate Optimization Tests to Try YourselfWere they promoted on certain channels?We have talked a lot about on-page blog content analysis. But there are other factors that may influence how many leads are converting on your posts such as the channel they were promoted on. Before you publish your blog post links on social media or send them out in an email marketing campaign, make sure that you have the correct tracking URLs in place for each promotional channel. This will help you understand if your blog content is performing better on certain channels. It will also allow you to dig into whether or not certain topics or formats perform better on channels you are promoting them on.For example, “Top 15 Infographics About Big Data” may perform well on social media but “Pivot Tables for Data Nerds” may perform well on email. The topic, format, and length of your post may influence how well it does when promoted on different channels, too.Resources to HelpWant to Dominate Organic Search? How Blogging Can HelpNext Step? Experiment.There are a lot of insights you can gain from doing an analysis on these aspects of your blog posts. I even gave you some examples of what my thought process would be as I looked through the different numbers. However, the best way to figure out what will work and will not work is through running experiments. Experiment. Experiment. Experiment. I can’t emphasize it enough.Pull out the conclusions you drew through your analysis, and implement them in future content. Focus on the topics that work the most. Use the blog post formats that are generating the most leads. Adjust your length based on the posts that are performing the best. Use the CTAs that generate the most leads, and place them in the location in your blog post that works. Promote your posts on the channels that you think it will perform the best on. Optimize your blog posts based on your data, and then re-run the report to see if your results have improved. The only way you will learn if your conclusions are accurate is if you experiment with them.So what are you waiting for?If you are a HubSpot customer, read this post to find out how to do this type of analysis right in HubSpot!What else do you look for when you are doing a blog analysis? Topics:
Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 6 statistics will give you reason enough to get blogging.Download our free guide here to learn how to get started with business blogging and build a successful business blog.1) B2B marketers that use blogs receive 67% more leads than those that do not.One of the biggest benefits of blogging is being able to attract high quality leads- even when you’re not working. The more a lead has contact with you, the more likely you are to make a sale. If you’re putting out valuable content on a consistent basis, you’ll be surprised how much your leads will skyrocket. Even your older blogs can get you noticed if they’re relevant and answering a question many visitors are searching for. Make sure you’re constantly updating older blogs so they continue to bring in the high-quality traffic.2) Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.If you consistently blog, you will reap the benefits. Blogging helps you get found online. Your reach from this alone will bring you leads you wouldn’t have without it– all without the help of advertising and sales people. Day and night, your blog is always working for you.3) By 2020, customers will manage 85% of their relationships without talking to a human.This means that your consumers are more likely to do their own research about your company before your first point of contact with them. One of the easiest ways for them to learn more about your company is through your blog. You can easily influence the way your visitors buy with the help of your blog.4) The only thing blogging costs you: your time.As a content marketer, you already have access to plenty of awesome blogging platforms. Instead of using PPC to acquire new leads, which can put a dollar amount on your leads upwards of $300, try blogging. As I said earlier, your blog is working for you even when you’re not. No paying for ad space or running a PPC campaign (which will most likely take you more time, anyways).5) Companies who blog receive 97% more links to their website.Producing reliable, insightful industry news to your visitors pays off. Not only will it increase your reputability, it will also increase your inbound links. Other websites want to seem helpful and credible as well and will share your content to do so. This will send their visitors to your site and gives you an opportunity to build your own relationship with them. 6) Blogs have been rated as the 5th most trusted source for accurate online information.Blogs, by nature, have a personal touch to them. For this reason, they’re a trusted source of information. Your blog serves as a great opportunity to extend your brand and showcase your personality. Be the first to break industry news and insight to your visitors; you’ll naturally become more reputable.A business blog is another integral part of branding your company. To create the best content, try to put yourself in the mind of your buyer persona.What are the pain points and what can you answer related to those pain points? Keyword optimization is becoming less and less important in the eyes of Google. Keep a quality blog, post frequently, and see the dramatic effect it’ll have on your marketing efforts. To learn more about how to become a business blogging pro, check out the free guide from Blueleadz Inbound Marketing. Topics: Business Blogging Originally published Mar 11, 2015 11:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack