Would you like to use this article in your publication or on your website? See: Using SAinfo material 18 August 2009 It is time for all South Africans to realise the enormity of the opportunities being generated through the 2010 Fifa World Cup, and to make the “psychological adjustment” needed to ensure the tournament’s success, says 2010 Local Organising Committee chairman Irvin Khoza. Speaking at the 2010 National Communication Partnership conference in Johannesburg on Monday, Khoza said South Africans had to think of the World Cup as a live, 30-day advertisement for the country that would be watched by a cumulative TV audience of billions around the globe. “The extent to which the tournament changes lives will be largely determined by the degree to which [the country’s communicators] use the tournament,” Khoza said. He referred both to the progress that had already been made, represented by the building of six new stadiums in less than four years, and to the potential legacy that would be generated in terms of job creation, tourism, trade and investment. “We must be relentlessly positive,” Khoza told the gathering of marketing and communication professionals, from both the public and private sector. “As South Africans, we have a tendency to be self-critical. We should see everything in perspective and, importantly, see the positive stories. “There is one show on the road at the moment, and a psychological adjustment from all South Africans is needed. “You must feel that there is something happening in this country. The banners you use must be larger than life. Every street corner must be filled. We must feel that this show is in town,” Khoza said. At the same time, South Africa 2010 had to be “pan-African”, to tell the story of a continent that is being redefined in a historic way. “This tournament must ensure that our African teams feel like they are playing at home.” SAinfo reporter
Share Facebook Twitter Google + LinkedIn Pinterest Howard and Carol Garber of Auglaize County personify the complete marriage, despite having to overcome the significant obstacle of differing preferences in collectable farm equipment.Howard was raised with Massey-Harris tractors and implements whereas Carol descended from a family with Farmall, McCormick-Deering and International equipment. Fortunately some experts claim couples do not have to agree on everything for a successful marriage.“Our marriage has been wonderful and we don’t agree on everything, especially our preference for farm machinery. Having those differences makes it more fun. When we’re on the hunt for that special piece we help each other,” Howard said. “We’ve even been able to merge our different collections in the same showroom.”Howard’s love for Massey-Harris stems from growing up where his family farmed about 60 acres in Allen County and his parents rented another 300 acres. His uncle owned the Massey-Harris dealership in nearby Elida. Consequently the family’s machinery focus was the familiar red Masseys. Howard’s first tractor driving assignment came at the ripe age of seven.“Dad rode with me that first round when I was discing the field. After that round, he stepped off the tractor and I was on my own,” Howard said. “For a kid that age, it was exciting. But, wouldn’t you know, I soon misjudged a turn and got tangled up in the fence. It was all part of growing up and learning responsibility at a young age. As a kid, I didn’t have any toy tractors, only a semi-tractor trailer and a truck for milk can transport. When you’re able to drive the real tractors the toys don’t have the same meaning. But now, I’ve developed a keen interest in toy tractors as an adult.”Carol grew up on a Western Ohio farm near St. Marys.“My parents farmed and milked about 60 Holsteins. The equipment of choice was Farmall, McCormick-Deering and International. The only tractor I remember my Dad buying new was a McCormick Model Super W-6. It eventually got sold, but my brother found it later and bought it back as a family memento,” she said. “I always enjoyed working outside with my Dad. Driving tractor was more fun than helping Mom in the house. In fact, I did most of the cultivating when I was still home. I also worked ground and drove the tractor when we baled.”The Garbers married in 1968 and eventually settled in Wapakoneta a community close to their respective hometowns. Their interest in collecting developed later.“Our interest in collecting came quite by chance. In the late 90s, Howard and I attended a real estate auction in Bluffton, Indiana. To our surprise, there were numerous pieces of farm toy tractors offered. They were all shelf models in good condition,” Carol said. “We ended up buying about 20 pieces and they were all red — Massey-Harris, Farmall, McCormick-Deering and International. Among them was one of our favorites to this day — a 1:16 scale die-cast McCormick W-9. Those auction tractors launched our farm toy hobby.”Collecting came quite naturally for the Garbers. Carol’s dad and brother collected antique tractors and Howard has always admired that old vintage iron, but as urbanites, space was limited for full size tractors. Gathering up scale model versions was the next best thing.“We were primarily interested in finding models like those our families farmed with. Beyond that, we have focused on replicas from the 50s, 60s and 70s,” Howard said. “We understood and appreciated tractors from those times. Modern tractors and equipment are great, but if you haven’t operated them they don’t have the same meaning.”The Garbers have dedicated the basement of their home as their Red Tractor Model Showroom. They have amassed well over 100 pieces. The scale sizes represented are: 1:16, 1:12, 1:8 and a few in 1:64 scale. Their collection includes six pedal tractors with an assortment of memorabilia in both versions of red. A favorite among the memorabilia is a bottle of Red Shed wine featuring a Massey-Harris Model Pony tractor on the label from a Nappa Valley vineyard.Howard and Carol enjoy the anticipation as they pursue each new addition for their trove. The added excitement comes when something pops up that is least expected.“We love going to auctions, estate sales, flea markets or farm toy shows as we search out that next tractor model. I’ve also found several items through eBay and online toy auctions. The Massey-Harris pieces, whether tractors or implements, are difficult to come by as there were fewer made,” Howard said. “I’m making progress as the Massey shelves are beginning to fill up.”They are now in search of some harder to find items.“The world of Farmall, McCormick- Deering and International tractors and equipment models is huge compared to Massey-Harris. Finding replicas of the equipment our family farmed with is much easier,” Carol said. “We have been challenged however in finding a 1:16 scale die-cast Farmall Model F-12 with a single front wheel. Howard wanted one to go along with the F-12 antique tractor he restored. One came up through a sale recently, but the price was well beyond our budget. We finally settled on a 1:16 scale row-crop Farmall F-12 with two front wheels. Maybe we’ll find the single wheel version someday.”Carol’s family had several restored antique tractors. Howard admired and became a little envious of those old vintage tractors. The bug to restore an antique tractor finally caught up with him in 2003 when Howard located a Farmall Model F-12 in rough shape that he could refurbish.“This old tractor predated our primary era of interest, but it was something I wanted to take on. And, the price was right,” he said. “ My space was limited, but the tractor fit in the garage where I could work on it. The old beater with a single front wheel had been worked hard, but eventually I got it back in good running condition. And it dressed out to be like new. Eventually, we had five full-size antique tractors. Our aim was finding a model of each of those tractors. The tractors became difficult to store so we sold all of them in 2010.”When asked about their favorites, the answer is an easy one.“All of them,” Howard said. “Whenever we find a special model and place it on our shelves, we consider it special. We probably wouldn’t have bought it in the first place unless it had special meaning.”There are, however, a few that do stand out, including the 1:16 scale die-cast Farmall Model F-12 and McCormick- Deering Model W-6.“Although my family farmed with a McCormick Model M-6, the Model W-9 replica is very similar,” Carol said. “As cultivating was a familiar task when I was still home on the farm, it was appropriate to own a 1:16 scale die-cast International Model 544 with a four-row cultivator. This replica was built by SpecCast.”The Garbers also have a commemorative Massey-Harris harvest parts truck used during the Million Acre Harvest Brigade.“The original truck was used to service self-propelled combines as the operators worked their way north from Texas to Canada to cut wheat during the early stages of World War II,” Howard said. “The entire event resulted in just over one million acres being cut by Massey-Harris combines.”The 1:16 scale die-cast Massey-Harris Model 44-Special in standard format, made by Ertl, occupies a significant location on the Massey shelves as well and the 1:16 scale grain drill by Reuhl is proudlyThe extensive display of Garber’s Farmall/International scale model farm tractors can be seen in their basement Red Tractor Model Showroom.displayed. In addition, the recently acquired gray Farmall Model F-20 pedal tractor built by Scale Models joins five other pedal tractors in the Garber cache.Many of the hard to find older items have been discovered on the Internet.“The farm toys built in the 50s, 60s and 70s were much tougher than today’s models. You could depend on them being around for a long time. There are toys available for play, but they’ll never be collectable like those from years ago,” Howard said. “Today’s shelf models and high detail pieces are wonderful, but the plastic in many of them is not to my liking. And yet, the prices have gone up even though they’re made in a cheap labor market.“When you’re on the hunt for a special toy, don’t get discouraged because you didn’t get the piece you wanted. Keep looking or try a different route. Sooner than you think, you will find the one you’ve been looking for.”For those interested in chatting with the Garbers about their Red Tractor Models, you may call them at 419-738-6952 or contact Howard by email at [email protected]
8 Best WordPress Hosting Solutions on the Market Top Reasons to Go With Managed WordPress Hosting This week the GigOM event Structure Big Data took place in New York. We’ve already told you about the announcement of DataStax’s Hadoop distribution, Brisk, and about the launch of our own Pete Warden’s Data Science Toolkit. Here are a few more big data stories that you may have missed this week.Should We Replace the Term Big Data with “Unbounded Data”?This is actually from a couple weeks ago, but I think it’s worthy of inclusion. Clive Longbottom of Quocirca makes the case that “Big Data” is the wrong way to talk about the changes in the ways we store, manage and process data. The term certainly gets thrown around a lot, and in many cases for talking about managing data that is much smaller than the petabytes of data that arguably defines big data. Longbottom suggests the term “unbounded data”:Indeed, in some cases, this is far more of a “little data” issue than a “big data” one. For example, some information may be so esoteric that there are only a hundred or so references that can be trawled. Once these instances have been found, analysing them and reporting on them does not require much In the way of computer power; creating the right terms of reference to find them may well be the biggest issue.Hadapt and Mapr Take on ClouderaHadapt and Mapr both launched at Structure Big Data this week.Mapr is a new Hadoop vendor and competitor to Cloudera co-founded by ex-Googler M.C. Srinivas. Mapr announced that it is releasing its own enterprise Hadoop distribution that uses its own proprietary replacement for the HDFS file system. In addition to Cloudera, Mapr will compete with DataStax and Appistry.Hadapt is a new company attempting to bring SQL-like relational database capabilities to Hadoop. It leaves the HDFS file system intact and uses HBase.For more about the heating up of the Hadoop market, don’t miss Derrick Harris’ coverage at GigaOM.Tokutek Updates Its MySQL-based Big DatabaseDon’t count MySQL out of the big data quite yet. Tools like HandlerSocket (coverage) and Memcached help the venerable DB scale. So does TokuDB from Tokutek, a storage engine used by companies like Kayak to scale-up MySQL and MariaDB while maintaining ACID compliance.The new version adds hot indexing, for building queries on the fly, and hot column addition and deletion for managing columns without restarting the database.The Dark Side of Big DataComputerworld covers the relationship between surveillance and big data at the conference. “It will change our existing notions of privacy. A surveillance society is not only inevitable, it’s worse. It’s irresistible,” Jeff Jonas, chief scientist of Entity Analytic Solutions at IBM, told Computerworld.we covered this issue last year and asked what developers would do with access to the massive data sets location aware services enable. It’s still an open question.For more background on Jonas’ analytics work, check out this InfoWorld piece.Lead image by nasa1fan/MSFCDisclosure: IBM is a ReadWriteWeb sponsor. Related Posts Why Tech Companies Need Simpler Terms of Servic… klint finley Tags:#cloud#news A Web Developer’s New Best Friend is the AI Wai…
Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now Podcast: Play in new window | Download (Duration: 25:51 — 23.7MB)Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSSOne of the people who was incredibly generous and helpful to Anthony when he launched his book recently was a woman he had heard about but didn’t really know, Lolly Daskal. Lolly helped promote the book, wrote articles about it, and more – which shows a bit of the type of person she is. Lolly has a new book coming out, herself – The Leadership Gap: What Gets Between You and Your Greatness – and Anthony highly recommends that everyone grab a copy of it. What he loves most about Lolly’s book is that she artfully weaves together stories and data to show that every leader has “shadows” within themselves that inhibit their most effective leadership and that those who deal with those shadows wisely and well will rise to the levels of greatness they truly desire. You’ll enjoy this insightful conversation, so be sure to listen.How Great Leaders Overcome The Leadership Gap, with Lolly Daskal – Episode #86Click To TweetThe leadership gap is real. Great leaders will admit it and go to work on it.When Lolly Daskal talks about the “leadership gap” she’s referring to the things about each of us that hold us back from being the best leaders we can be. Saying a statement of that sort is asking for immediate resistance, but Lolly says that the leaders who really get the importance of what’s being said don’t push back, they embrace it as true and get to work on it. Find out how Lolly has outlined her thoughts through the use of 7 archetypes and what she says leaders today need to do in order to step into their greatness, on this episode of In The Arena.Confidence doesn’t come from affirmations, it comes from capabilities + competence.Every leader wants to lead from a place of confidence. Lolly Daskal says that what she’s discovered in her years of personal development and leadership consulting is that true confidence does NOT come from standing in front of the mirror each morning, telling yourself how great you are. Affirmations like that simply don’t work. The thing that fuels confidence is the combination of your capabilities and your competence, both of which can be and should be growing all the time. On this episode of In The Arena, Lolly uncovers what she’s discovered about how that growth process takes place in leaders who are diligent in dealing with what she calls, their “shadows.” It’s an intriguing and powerful conversation.Confidence doesn’t come from affirmations, it comes from capabilities + competenceClick To TweetGreat leaders are as great as the people they surround themselves with.One of the caricatures of leaders you often see is the bossy, know-it-all sort that can’t accept help or even admit it’s needed. Lolly Daskal says that a true leader is exactly the opposite. Great leaders are only great because they surround themselves with others who are great. They learn to make opportunity for and leverage the confidence and capabilities of those around them. As Lolly and Anthony chat about her new book, “The Leadership Gap,” you’ll get a glimpse into the things Lolly has discovered about great leaders and the way they deal with their own limitations, and how that approach enables them to become even greater.Who leaders are is more important than the what, how, when, and where.Many leaders think it is their role to provide their teams with the what, how, when, and where. But it’s really not. Who a leader is, is much more important than whether or not they have all the answers. It’s character-backed competence in leaders that inspires people to follow and serve up to the level of their potential, and Lolly Daskal has made a study of how that kind of leadership comes about – and what prevents it from being realized. You’ll learn a lot by listening to her conversation with Anthony on this episode of In The Arena.Who leaders are is more important than the what, how, when, and whereClick To TweetOutline of this great episode Anthony’s introduction to Lolly Daskal. What IS the leadership gap and how did Lolly discover it? The 7 archetypes Lolly has discovered. What is the imposter syndrome? Rituals can help you deal with the “shadow” parts of yourself. How Lolly came to understand that trying to fix people doesn’t work. Why is it so difficult for us to see the “shadows” about ourselves?Resources & Links mentioned in this episodewww.TheLeadershipGapBook.com – Lolly’s new bookhttps://www.lollydaskal.com/1101981350 The theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on SoundcloudConnect with AnthonyWebsite: www.TheSalesBlog.comYoutube: www.Youtube.com/IannarinoFacebook: https://www.facebook.com/iannarinoTwitter: https://twitter.com/iannarinoGoogle Plus: https://plus.google.com/+SAnthonyIannarinoLinkedIn: https://www.linkedin.com/in/iannarinoTweets you can use to share this episodeThe leadership gap is real. Great leaders will admit it and go to work on itClick To TweetGreat leaders are as great as the people they surround themselves withClick To TweetSubscribe toIn the ArenaApple PodcastsGoogle PodcastsAndroidby EmailRSSOr subscribe with your favorite app by using the address below
Your favorite team is playing for the title, and you are in the middle of the field.Indiana Pacers basketball players wear Google glasses during practice.Google Glass is slowly becoming more common in sports as teams and broadcasters try to bring fans closer to the action. The American football team Philadelphia Eagles will test the Internet-connected eyewear for in-game use, and a company with a key application for the technology says it has secured a new round of financing that will help roll out its Glass program to sports, entertainment and other fields.”When I talk to teams and ask them about what technology are they looking at, what technology are they keeping track of, the two answers I mostly commonly get are Google Glass and Snapchat,” said Eric Fernandez, a founder and managing partner of SportsDesk Media, a fan analytics and digital media activation company.The futuristic eyewear was known as “Project Glass” when it was introduced by Google in a video and blog post in April 2012. The U.S. company started selling the $1,500 glasses to a select crowd later that same year, but it only recently became available to the general public.The use of Glass in sports has progressed from trendy athletes dipping their toes in the water to a tool for teams looking to draw fans to arenas and stadiums, and then keep their focus on the action, instead of their omnipresent smartphones and tablets. It comes with endless revenue possibilities, ranging from sponsorship deals for the new content streams to a possible attendance boost for teams with empty upper decks.advertisement”I think the fan experience one is the one that’s really hitting hard,” said Eric Johnsen, the business development lead for Glass at Work, “and the performance line people are dabbling with, that’s really interesting.”Punter Chris Kluwe used the eyewear in training camp last year to take fans inside the practice of Oakland Raiders, an American football team in California. Another team let its key player wear the glasses at Super Bowl media day and Roger Federer used one when he hit with former tennis star Stefan Edberg during a visit to Google’s campus.But it is the big-picture applications that offer intriguing possibilities for teams and leagues concerned about attendance in the 21st century, when flat-screen TVs and rising prices at sporting events have made the in-home experience even more appealing.The 2014 Know the Fan Report, produced by Sporting News Media, Kantar Media and SportBusiness Group, found 45 percent of fans use a second-screen device while watching sports on TV, a definite factor in the willingness of teams and broadcasters to take a closer look at Glass, which has a thumbnail-sized screen attached above the right eye so a user can check email or see Twitter posts without having to grope for a phone. The report was based on a survey of more than 1,000 American adults conducted in February.”The focus has been through sports at large, how do you get people using their phones to interact during the game?” said Rob Laycock, the vice president of marketing for the Indianapolis basketball teams Indiana Pacers and Fever.”What’s nice about Glass is that it’s keeping your focus on center stage, you know main court, with the scoreboard right above it.”Several U.S. basketball teams have experimented with employing Glass in the arena, by putting the eyewear on mascots and others during games, allowing fans at the game and viewing at home to witness the courtside experience.There are many factors at play with the use of Glass at sports venues, including the strength of the WiFi network and the reliability of moving people wearing the technology. Thousands of people using their phones to post to social media or check fantasy sports can grind WiFi networks to a halt, and a courtside perspective becomes much less attractive when it’s an obstructed view.That’s where the CrowdOptic program comes in, which teams are trying out to provide multiple courtside perspectives over the videoboard during games.”What our stuff does is it really converts all this chaos into a demonstrable broadcast feed that, for example, the Pacers can really count on,” said Jon Fisher, the CEO and co-founder of San Francisco-based company. “So they can put Glass out there and it can work in many cases as well as any other fixed camera asset because of these algorithms at work.”Maintaining a reliable feed is just one potential problem for sports teams deploying the technology. There is concern about overwhelming fans with a barrage of viewing options. The eyewear has faced criticism over its intrusiveness and its ability to take photos and video through voice-activated commands, making it more likely that even attentive fans could find themselves on the videoboard before they realize what’s going on.advertisementThe rollouts have been conducted with great care.”We haven’t just determined yet who’s going to be wearing the Glass and deploying it, that’s all up for a lot of discussion,” Papson said. “But I think as content such as this continues to be more available, I think every team has those discussions as to what’s not appropriate to provide.”
Studies indicate that a quantifiable ROI can in fact be discerned, and, just as happily, indications are that results will be overwhelmingly affirmative. If that sounds like fun, or simply a potentially advantageous way to distinguish your firm’s services, one major hurdle to choosing to implement such a strategy might be the question of ROI, specifically: Does evidence exist that a thoughtleading strategy really will generate new business growth? Is there any way to accurately measure this? Can a “thoughtleading Return-on-Investment (ROI)” be quantified? Jim Masciarelli, Founder & CEO, PowerSkills Solutions, and author of the book PowerSkills: Building Top-Level Relationships for Bottom-Line Results recalls one time when his book clearly led directly to a piece of business that he certainly would not have landed on his own: Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess. Inbound Marketing You bet. Are you wondering if all this means that publishing an article or a book, or engaging in other thoughtleading actions such as public speaking, media and research, will automatically yield you new business and/or drive your incomes levels up above that of your competitors? Well, there are no guarantees in life, so no one can say for sure. But it is clear from all the data and anecdotal evidence that the likelihood is there. Happily, the answer to all three questions is “yes.” ” and Chief Imaginative Officer (CIO) of , which specializes in transforming companies, professional service firms, consultants, executives and individual business experts into “thoughtleaders.” The concrete ROI metric standard until now has always been based on “I-can-see-it-with-my-own-eyes.” This still applies to material goods of course but IC’s decidedly non-Industrial Age elements can be harder to fathom. Mary Adams, Managing, Principal of “Their portfolio company had just acquired a major Internet company in a 22- billion dollar stock deal,” Jim explains, “but the CEO did not yet have a plan to integrate these companies. The mere announcement of my book (and, with it, my new practice) repositioned me as an expert in his mind in this new line of work I was now pursing. As a result, I got the introduction to the CEO and ultimately the assignment as well.” , specialists in the developing study of IC as an asset that can be measured, explains it this way: “Can you imagine a merchant without an inventory report, having to sell product without knowing the quantity or price of goods he owns? Touchpoints in his marketing/sales process are few, Dan explains, so to expand and maximize them, he integrates his book and articles with the pipeline. “I always tell my prospects that the typical consultant at a big firm doesn’t write and publish articles and books as I do,” he adds. “They just send big bills!” Such relatively “soft” questions leave the interpretation of data and resulting ROI conclusions in the hands (and minds) of analysts to a greater degree than has been true of traditional ROI measurement with its clear numbers and black-and-white company balance sheet. As one example, Kennedy Information, the nation’s premiere management consulting think tank, which regularly conducts surveys of management consulting compensation, has found that firms and individual consultants at the topmost point of the compensation chart are paid way, way better than the remaining 99% below. When asked how the top 1% manage this, the response is crisp and clear: “Oh, those highest revenue-producers are the ones who regularly publish articles and books, do speaking engagements, and connect with the media,” the Kennedy people explain. “They are the thoughtleaders.” Since most of your competitors will ignore it, a thoughtleading business development strategy could be the smartest marketing/sales decision you could make. There are just so very many facts, figures, studies, stories and personal experiences to back you up. “I always email prospects a PDF or two of my published articles early in the sales process,” says Dan. “I want my prospects to see a relevant published article of mine so they will glance at it and be impressed. ‘Wow, this looks pretty cool’ may be all they say, then we move on. But that’s sufficient to stamp my firm as something more than some run-of-the-mill small guy consultancy, which is what they may be thinking.” Yet this is the position that most corporate leaders are in today. They lack basic consolidated information about their most important resources: Do we have the right people, network, and knowledge to meet our goals? Are we positioned for continued innovation? Where are we at risk?” Some studies have even produced clear and definitive measurements sufficient to satisfy even the most old school quantifiability standards. One survey of law firms by Levick Strategic Communications and PR Newswire surveyed 200 firms that had gotten themselves mentioned consistently in the legal media. Their survey found that the 25 firms on its list with the highest revenues were also those with an average increase of nearly 20% in overall media presence over the previous two years. Firms ranked below these 25 in terms of income, however, reported a mere 1% increase in media presence. Trek Consulting LLC Originally published Dec 5, 2008 7:41:00 AM, updated March 21 2013 Topics: The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time Another recent study has also correlated increased revenue with publishing, speaking, media and other individual thoughtleading actions, adding that thoughtleading’s ROI will be measurably high when thoughtleading actions are integrated with a firm’s more traditional marketing and sales activities. Article-publishing ROI, for example, incorporated in the marketing and selling pipeline, can easily measured by asking prospects if the firm’s published articles played any part either in their initial decision to approach the company or in their ultimate decision to do business with the company. SOA member Dan Cassidy, Principal of Cassidy Retirement Group, Concord Massachusetts, and author of the book A Manager’s Guide to Strategic Retirement Plan Management can testify to this personally. A few examples from my client files serve to augment the more quantifiable data. One client actuary for example attests, “I load my briefcase with all my published articles before going out on a sales call. At the right time in a meeting, I pull an article out that relates directly to the discussion at hand. This inevitably solidifies my credibility with the prospect in a way that even the glossiest brochure simply cannot.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack emerson consulting group inc. “A partner of a top venture capital firm who knew me from my past career as a retained executive search consultant called me up after receiving an announcement of my book PowerSkills, which details a system I created for building profitable business relationships. He said, ‘I understand you’re now doing advisory and alignment work with CEOs and executive teams. We could really use your help!’ This is a guest post by Ken Lizotte. Ken is author of ” Is there also anecdotal evidence that thoughtleading produces a measurable ROI? Getting to the heart of the issue, however, first requires an understanding that age-old ways of measuring ROI may not always apply here. That’s because a new equation in our economy, one that’s mistier than traditional bottom-line measurements, demands alternative methods of measurement. This new equation is the economic asset of “intellectual capital” (or IC).
SEO and Social Media Originally published May 22, 2009 8:53:00 AM, updated October 20 2016 There are two really quick things you can do on LinkedIn to optimize your profile for SEO — both to make your LinkedIn profile more discoverable, and to make your profile work for you by sending some SEO authority (link juice) to other pages on the web that you choose.The video below explains it all and shows you exactly how to do it in under 4 minutes.2 Tips to Optimize a LinkedIn Profile for SEOCustomize your URL with your name. My LinkedIn profile URL is http://www.linkedin.com/in/mikevolpe – and you can have one just like it with your name in the URL making it more likely for your profile to rank for searches for your name because the search engines do look at keywords in the URL. It is also a much easier URL to remember and looks nicer when you email it to people. Add Custom Anchor Text to Links. You can have up to 3 links on your profile to other websites, and these links pass SEO authority. If you customize the anchor text on the links, you can get the most out of them because the search engines do look at the text of links to understand more about the content of pages they link to. So, if you want your marketing TV show to rank on the first page for “marketing video podcast”, make sure to use that text in your link. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
form – If you want the PDF, do it now because it will go away in 1-2 weeks. You can now send any item you are reading to Twitter, Blogger, Facebook, Delicious, Digg, etc. right within Google Reader. : Look for your marketing tools to start to leverage these new features. Why did you write a book? It takes a lot of time, and you already run an agency… mvolpe :I’m just launching my site now and will be using the inbound marketingstrategy. I’ll make a note to come back to this question in a couple ofweeks and let you know the results of the increased activity, clickthroughs, lead conversions, etc. or Problem: Companies (besides Twitter itself) lose the ability to track retweets and the spreading of content. One Month Later: I’m very pleased with the results thusfar and I’ve already received a couple ‘authentic’ leads via my contactpage and I attribute this to new content creation; mostly throughblogging. Forum Fodder Special Guest: Bernie Borges Check out Marketing 2.0 in Subscribe in iTunes: RSS Becomes Really Simple Social with Google Reader When Will You Find Your Inbound Marketing Pot of Gold? PDF Marketing Takeaway Marketing 2.0 Marketing Takeaway (Episode Length: 25 minutes, 8 seconds) : Make sure you are using Facebook to promote your blog and other business content today to prepare for tomorrow. Facebook Search Becoming Social News Engine www.HubSpot.tv @berniebay What is the key takeaway? You are giving away a PDF of the full book? Why? , an inbound marketing agency, and the author of the new book Related article: 8% of companies (over 1000 ppl) have fired someone for mis-using Social Media according to a study by Proofpoint 15 percent disciplined an employee for violating multimedia sharing / posting policies Headlines Remember Kevin Colvin? Do a Google search for “cool wand”. Marketing Takeaway Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . (Buy on Amazon or download a free PDF copy asks, ” Good: More reach/buzz for the originator of the tweet. How to interact on Twitter: @ How long does it take to get found with new site?” What is different about this book as compared to other inbound marketing books? with to learn how to get your company started with social media. ) 988 visitors (820 new) / 2 leads directly as aresult of website content (remember, I don’t even have landing pages orcalls to action set up yet. Good: More support and organization for retweets. Marketing Takeaway https://sp2.img.hsyaolu.com.cn/wp-shlf1314/B2046/IMG4450.jpg” alt=”last_img” />