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Community reaction to DLDC funding boost for Creeslough

first_img Twitter Google+ Man arrested on suspicion of drugs and criminal property offences in Derry Facebook Community reaction to DLDC funding boost for Creeslough Newsx Adverts Twitter Further drop in people receiving PUP in Donegal Facebook Pinterest Main Evening News, Sport and Obituaries Tuesday May 25th 75 positive cases of Covid confirmed in North center_img By News Highland – September 23, 2011 WhatsApp 365 additional cases of Covid-19 in Republic RELATED ARTICLESMORE FROM AUTHOR WhatsApp Previous articleLetterkenny, Derry and Strabane taking part in Culture night 2011 tonightNext articleMan injured in Fintown road crash – road re-opens News Highland Pinterest Google+ 373 thousand euro has been approved by Donegal Local Development Company to the Doe Community Association for upgrade works in Creeslough.It is a further boost for the town which was awarded €560,000 by the National Roads Authority for improvement’s to th main street.A contractor to do the work has been selected but not yet appointed –  work is still expected to commence at the end of October.Doe Community Association encompasses the Creeslough Tidy Towns Committee – its spokesperson is Margaret Roarty:[podcast]http://www.highlandradio.com/wp-content/uploads/2011/09/crees.mp3[/podcast] Gardai continue to investigate Kilmacrennan firelast_img read more

Gaza police block women from attending football match

first_imgFILE PHOTO: Women heading to the stadium to watch soccerPalestinian Territories | AFP | Police blocked dozens of women from attending a football match Sunday in the Gaza Strip, in what activists said they hoped would have been the first such permission under Hamas’s rule.Authorities in the Palestinian enclave run by Islamist movement Hamas told the women they had orders not to allow them into the stadium at Nuseirat refugee camp south of Gaza City.Some of the women instead watched the match between Al-Nuseirat and Al-Jalaa by standing outside the fence, an AFP journalist reported.“We came here to encourage the team and youths in Nuseirat and watch the game, but we were surprised by the presence of Hamas security guards who closed the gates in our faces and did not allow us to go inside to cheer,” Ayat Othman, one of the women who tried to attend, told AFP.Female relatives of players have previously been allowed to attend matches in Gaza, but Sunday’s match would have marked the first time under Hamas women could have attended on a large-scale basis, according to organisers.They were to be seated separately from men in the stadium. The plan was an initiative of a project to improve sports clubs in Nuseirat.Amal Shihadeh, an activist with the project, said she was disappointed by the authorities’ actions.“We wanted to set a precedent today in Gaza with women cheering on Al-Nuseirat club, but unfortunately we were shocked to find out after already coordinating with security forces that the gate was closed despite there being a women-only section,” she told AFP.Hamas had not commented on the police’s actions. Farid Abu Yusuf, head of Al-Nuseirat football club, earlier said he hoped women would be allowed to attend the match.“We have no problem (with women attending) without mingling, with a section for women and a section for men,” he said.“The players asked for their mothers, sisters and wives to attend and it evolved after that, and all women want to attend.”Hamas enforces Islamic law in the blockaded enclave, with alcohol banned and attempts to curb the mingling of the sexes in public places.It seized control of Gaza in 2007 following a near civil war with rivals from Palestinian president Mahmud Abbas’s secular Fatah.A reconciliation deal signed in October, and aimed at handing over control of Gaza to the Fatah-dominated Palestinian Authority, has since stalled.Earlier this month, Saudi Arabia allowed women to enter a football stadium for the first time to watch a match as the ultra-conservative kingdom eases strict decades-old rules separating the sexes.Share on: WhatsApplast_img read more

Gemma takes Welsh title in style

first_img7 May 2017 Gemma takes Welsh title in style England international Gemma Clews has been knocking on the door of a big win – and today she claimed it in style, with a five-shot victory in the Welsh women’s open stroke play championship. “It’s been long overdue,” said Clews, from Delamere Forest, Cheshire. “I’m over the moon.” She was level par for the 54-hole event at Ashburnham, powering away from her opposition with a final round of two-under 71. Her closest rival on five-over was Lianna Bailey (Kirby Muxloe, Leicestershire) while Curtis Cup player Rochelle Morris (Woodsome Hall, Yorkshire) was fourth. Four more English players were in the top ten: Georgia Coughlin (St Annes Old Links, Lancashire), Georgia Price (Bude and North Cornwall) and Sophie Lamb (Clitheroe, Lancashire). Clews is a successful international with a great record in 36-hole scratch events – she’s already won two this season with a combined score of 20-under par – and she’s also challenged for the big titles. But in the past she feels she’s put herself under too much pressure to cross the winning line. This weekend she made no mistakes. “Today I told myself if it happens, it happens and I just forgot about it. If you play good golf everything else looks after itself. But it definitely feels good to win and it’s taken the pressure off.” The championship started in tough, very windy conditions, but Clews put herself right in contention with two-over 75, just two shots behind the lead set by her England team-mate Sophie Lamb. On the second day she was frustrated by putts which refused to drop but carded level par 73 to take a one-shot lead. Today, in the third and final round, she put her foot down with three consecutive birdies from the eighth, which moved her away from the field. Two were on par fives, where she two-putted for birdies, while on the 9th she holed a 30-footer. “That was very important, I knew how close it was,” she said. She kept up the great golf on the way in, helped by an impressive birdie on the short 16th where she played to within 2ft of the hole. Clews also teamed up with Sophie Lamb and Sammy Fuller (Roehampton, Surrey) to win the Nations Cup for England. Click here for full scores Image courtesy Golf Union of Waleslast_img read more

Proposals Being Accepted for Amending the City of Tumwater Comprehensive Plan

first_imgFacebook0Tweet0Pin0Submitted by City of TumwaterAnnual consideration of proposed amendments to the 2019 Tumwater Comprehensive Plan will begin in January 2019. Applications and requests for map and text amendments must meet the requirements of TMC 18.60 – Text Amendments and Rezones.The Tumwater Comprehensive Plan is a legal document adopted by the City Council that establishes policies that guide future development. The City Council, Planning Commission, private firms, and individuals use the Plan to make decisions about land use, capital improvements, and the enactment of development regulations and related growth management legislation.The Tumwater Comprehensive Plan contains eleven elements:Capital Facilities PlanConservation ElementEconomic Development ElementHousing ElementTumwater – Thurston County Joint PlanLand Use ElementLands for Public Purposes ElementParks, Recreation, and Open Space ElementShoreline Master ProgramTransportation ElementUtilities ElementProperty owners, residents, or government agencies may request Comprehensive Plan Amendments.To apply for map or text changes to the Comprehensive Plan, please contact the City’s Community Development Department for an application and information on submittal.Requests and required materials may be submitted by mail or in person to:City of TumwaterAttn: Community Development Department555 Israel Road SW,Tumwater, WA 98501Deadline for submission is Monday, December 3, 2018.For more information about the Tumwater Comprehensive Plan, contact:Brad Medrud, Senior Planning Manager(360) 754-4180 | Fax:    (360) 754-4138last_img read more


first_imgDonegal North East Sinn Féin TD, Pádraig Mac Lochlainn has described news that there is only one registered Personal Insolvency Practioner (PIP) to advise and assist families in debt or mortgage distress in the whole of Donegal as “a nonsense”.He further expressed concern that this PIP will be stretched even further than Donegal as there are no PIPs registered for Counties Sligo and Leitrim.Deputy Mac Lochlainn said today: “There are serious questions for the Government about how this Personal Insolvency Service is to operate. The news that there is only one PIP for all of Donegal is just a nonsense” “We know that there are large numbers of families in financial distress across Donegal.“My colleague, Deputy Pearse Doherty and I recently revealed that the North Donegal Money Advice Budgeting Service (MABS) has an average waiting time of 20 weeks, five times the state average of four weeks.“The waiting times for North Donegal MABS are the highest of all 51 MABs offices across the state. North Donegal MABS also has the highest number of number of people awaiting their first appointment at 160.“Since then, we have appealed to the Government to ensure that additional resources are deployed to North Donegal MABs as a matter of urgency” “Now we learn that there will only be one PIP for the whole county. Families struggling with debt across Donegal are being badly failed by this Government and we in Donegal Sinn Féin are not going to stand for it. As soon as the Dáil resumes next week, we will be putting Government Ministers under sustained pressure to ensure that both the Personal Insolvency Service and North Donegal MABS have the resources they need to adequately support our people”. JUST ONE INSOLVENCY PRACTITIONER FOR NORTH WEST – TD was last modified: September 10th, 2013 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

The Tweeting House: Twitter + Internet of Things

first_imgFacebook is Becoming Less Personal and More Pro… The problem for most organizations, including government, is that they aren’t necessarily sure what uses there are right now for sensors. For example power companies may not see the economic value of replacing meter readers with automatic sensors. Stanford-Clark’s response is that “a lot of other apps will spring out of the woodwork,” when sensors are added and hooked into messaging software. Stanford-Clark and IBM have identified 3 main things that are required for this trend to play out fully, conveniently summed up as “the three ‘I’s”: Instrumented, Interconnected, and Intelligent. In my next post, I’ll explore this more – plus some of IBM’s other projects in this area. A Comprehensive Guide to a Content Audit The Dos and Don’ts of Brand Awareness Videos Tags:#Analysis#Internet of Things#Trends#twitter#web richard macmanus I recently spoke to Andy Stanford-Clark, a Master Inventor and Distinguished Engineer at IBM. He’s been working on a number of Twitter and real-time monitoring projects, many of them at the intersection of two big trends we’ve been tracking in 2009: The Real-time Web and Internet of Things. Stanford-Clark has set up various systems for real-time monitoring of the Internet of Things, many of them using Twitter (he calls the resulting tweets “tweetjects”). One example got a bit of mainstream media coverage lately: a house that uses Twitter to monitor its energy consumption.As Rory Cellan-Jones from the BBC reported recently, Stanford-Clark has installed sensors on a number of household objects – such as electricity meters and windows. From this he can monitor lighting, heating, temperature, phone and water usage. Stanford-Clark is able to turn his fountain, lights and heaters on and off by flicking switches on a web page or from a live dashboard application on his mobile phone. He’s also now hooked up his house sensors to a Twitter account: andy_house (it’s a private account, so requires Andy’s approval before you can follow it). Here’s a BBC tv report about the house and other similar projects involving sensors and Twitter:As well as his own house, Stanford-Clark has also set up Twitter accounts for his local ferry and bus – for example so they can tweet their real-time locations.What Use is a Tweeting House?Stanford-Clark told me that as well as providing useful data about what his house is doing – for example how warm is the lounge, or has he left a door open – the system can also apply intelligence to his house. For example it can cross-reference house data against AMEE (an open platform for measuring energy consumption), in order to infer the real-time carbon footprint for his house.These experiments are just the start of what’s possible by hooking sensors up to real-time messaging systems like Twitter. However there’s a lot of infrastructure work that needs to be done first. Stanford-Clark told me that to get at this type of data for many everyday things, governments, city councils and companies will need to instrument public things with sensors – e.g. gas pipelines, buses, trains, ferries. Guide to Performing Bulk Email Verification Related Posts last_img read more

Google Glass taking fans closer to the action

first_imgYour favorite team is playing for the title, and you are in the middle of the field.Indiana Pacers basketball players wear Google glasses during practice.Google Glass is slowly becoming more common in sports as teams and broadcasters try to bring fans closer to the action. The American football team Philadelphia Eagles will test the Internet-connected eyewear for in-game use, and a company with a key application for the technology says it has secured a new round of financing that will help roll out its Glass program to sports, entertainment and other fields.”When I talk to teams and ask them about what technology are they looking at, what technology are they keeping track of, the two answers I mostly commonly get are Google Glass and Snapchat,” said Eric Fernandez, a founder and managing partner of SportsDesk Media, a fan analytics and digital media activation company.The futuristic eyewear was known as “Project Glass” when it was introduced by Google in a video and blog post in April 2012. The U.S. company started selling the $1,500 glasses to a select crowd later that same year, but it only recently became available to the general public.The use of Glass in sports has progressed from trendy athletes dipping their toes in the water to a tool for teams looking to draw fans to arenas and stadiums, and then keep their focus on the action, instead of their omnipresent smartphones and tablets. It comes with endless revenue possibilities, ranging from sponsorship deals for the new content streams to a possible attendance boost for teams with empty upper decks.advertisement”I think the fan experience one is the one that’s really hitting hard,” said Eric Johnsen, the business development lead for Glass at Work, “and the performance line people are dabbling with, that’s really interesting.”Punter Chris Kluwe used the eyewear in training camp last year to take fans inside the practice of Oakland Raiders, an American football team in California. Another team let its key player wear the glasses at Super Bowl media day and Roger Federer used one when he hit with former tennis star Stefan Edberg during a visit to Google’s campus.But it is the big-picture applications that offer intriguing possibilities for teams and leagues concerned about attendance in the 21st century, when flat-screen TVs and rising prices at sporting events have made the in-home experience even more appealing.The 2014 Know the Fan Report, produced by Sporting News Media, Kantar Media and SportBusiness Group, found 45 percent of fans use a second-screen device while watching sports on TV, a definite factor in the willingness of teams and broadcasters to take a closer look at Glass, which has a thumbnail-sized screen attached above the right eye so a user can check email or see Twitter posts without having to grope for a phone. The report was based on a survey of more than 1,000 American adults conducted in February.”The focus has been through sports at large, how do you get people using their phones to interact during the game?” said Rob Laycock, the vice president of marketing for the Indianapolis basketball teams Indiana Pacers and Fever.”What’s nice about Glass is that it’s keeping your focus on center stage, you know main court, with the scoreboard right above it.”Several U.S. basketball teams have experimented with employing Glass in the arena, by putting the eyewear on mascots and others during games, allowing fans at the game and viewing at home to witness the courtside experience.There are many factors at play with the use of Glass at sports venues, including the strength of the WiFi network and the reliability of moving people wearing the technology. Thousands of people using their phones to post to social media or check fantasy sports can grind WiFi networks to a halt, and a courtside perspective becomes much less attractive when it’s an obstructed view.That’s where the CrowdOptic program comes in, which teams are trying out to provide multiple courtside perspectives over the videoboard during games.”What our stuff does is it really converts all this chaos into a demonstrable broadcast feed that, for example, the Pacers can really count on,” said Jon Fisher, the CEO and co-founder of San Francisco-based company. “So they can put Glass out there and it can work in many cases as well as any other fixed camera asset because of these algorithms at work.”Maintaining a reliable feed is just one potential problem for sports teams deploying the technology. There is concern about overwhelming fans with a barrage of viewing options. The eyewear has faced criticism over its intrusiveness and its ability to take photos and video through voice-activated commands, making it more likely that even attentive fans could find themselves on the videoboard before they realize what’s going on.advertisementThe rollouts have been conducted with great care.”We haven’t just determined yet who’s going to be wearing the Glass and deploying it, that’s all up for a lot of discussion,” Papson said. “But I think as content such as this continues to be more available, I think every team has those discussions as to what’s not appropriate to provide.”last_img read more

How Marketers Can Help Shorten Sales Cycles & Close More Sales

first_img  and me talk about these issues at this  Leads that are closing are taking a very long time. Can the salespeople be developed? They aren’t reaching a large number of prospects. , a best-selling author, top-rated speaker and leading international sales development expert. You can hear him speak Nov. 3 at the  SEO How much better can they become? Can these salespeople make the transition from presenters to sellers? . Since Hubspot is a sponsor of the event, you can use their discount code to attend the luncheon or the streamed event at no cost. Use HUB1103. Salespeople are reporting that a lot of the leads suck. inbound marketer What is their timeline? So how can you improve their results so that the great job you’re doing doesn’t go to waste? How did that work out? They are closing a very small percentage of leads. Then, when the prospect is sufficiently qualified to get the demo, it can be customized to show how it will solve their problem. Rather than a linear demonstration of clicks and screens, the salesperson can show exactly how it will make their problem go away. While much needs to change, what do they change first? Would you like answers to these questions? Are they willing to spend $x to make the problem go away? This article was written by  The list above is not the be all end all of questions but it is certainly a start. When salespeople jump into a demo, the prospects learn but don’t always buy. Slower is better. More is less. When salespeople begin with the right questions, they can uncover the compelling reasons to buy, demonstrate their expertise, show that they understand, and create some urgency to take action. How committed are they to solving the problem? Does the company know how to find and select the right salespeople? Why were they interested? Originally published Oct 13, 2009 11:30:00 AM, updated October 20 2016 How long have they had that problem? Are they are user or a decision maker? So will making these changes in selling approach solve the marketer’s problem with lead conversion? How important is it to solve the problem? As a result of the problem, how is their business being affected? What have they attempted to do about it? You’re an  What were they hoping it would solve? What impact is sales management having on the salespeople?center_img Why? . Among the many problems you’ve noted, most prominent are: .  What we don’t know is: , generating lots of leads, and feeling really good about what you do. From an  Inbound Sales (Marketing) Topics: How did they like it? Does the company have the right salespeople?  perspective, everything is golden. Yet, despite the great job you’re doing, the sales force is screwing up all of those great leads you have generated. Bentley University Executive Luncheon Can the salespeople execute the company’s strategies? How long will it take? What else have they looked at? register to get the live stream Salespeople are having difficulty getting interested prospects re-engaged. Brian Halligan Is sales management effective enough to coach to this approach? The problems noted above are very common for sellers following up on internet leads. The primary problem is that salespeople in this environment, selling in a tribute to 1965, like to jump right in and demo the product or service being offered. In doing so, they are getting exactly the kind of results to be expected when using such a primitive form of selling. If you’re able to get to the Boston area on November 3, your top executives can hear  Not necessarily. How much help will the salespeople need? Bentley University Executive Luncheon What are reasonable expectations? Prospects who aren’t buying are citing timing and money as the reasons. content If a trip to the Boston area is out of the question, you can  Dave Kurlan Rather than demonstrating the product or service, they must begin by asking questions:  and  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Master the Design of Compelling Calls-to-Action

first_img Originally published Feb 13, 2012 9:00:00 AM, updated February 01 2017 Calls to Action Topics: Calls-to-action (CTAs) are one of the most important elements of lead generation, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows … the list goes on. In fact, whenever you want to ensure your team is moving in the right direction, pose the question, “What’s the call-to-action we’re using to drive people’s behavior?”Once you have a strategy in mind for which calls-to-action you’ll feature on your website, you’ll probably start obsessing over their design. In this blog post, we present you with some guidelines to master the design of successful calls-to-action.How to Master The Design of Calls to-Action 1. Size Matters: Make Your CTA Big The goal of your call-to-action is to attract the attention of website visitors, and one way to convey its importance is by enlarging it. “You want your button to be large enough to stand out without overwhelming the design,” writes graphic designer Cameron Chapman.Size shouldn’t be determined independently of other factors — it is tightly related to the context of the page and the other characteristics of your call-to-action. For instance, the CTA will naturally be large if it includes a graphic or an image that strengthens the message. This is what we do for HubSpot’s blog: the call-to-action placed at the end of each article is bigger than your standard CTA button because it is contextualized and adds value to the article. Just scroll down to the bottom of this post to see for yourself.2. Spatial Effect: Give it Room to Breathe You know how they say that, sometimes, less is more? Well, that can definitely be true for calls-to-action. If you want to attract more attention to your CTA, you should give it some white space (or in the case below, orange space). Don’t crowd the language unless the information around it is key to taking the action. Simple logic dictates the ‘amount of white space’ decision. Separating the CTA from the rest of the content on a web page will mean it’s a separate item. If there is a tight connection between the call-to-action and some other web page element, then maybe there should be less white space between the two. “The more white space there is in between a call-to-action button versus a surrounding element, the less connected they are,” writes Jacob Gube in SmashingMagazine. “Therefore, if you have other elements that can help convince users to take action, reduce the white space in between those elements and the CTA.” Another tactic here is to fill your call-to-action with warm background colors, such as red and orange, which appear larger than colors suggesting coldness, blue and green. Warm colors appear closer to the viewer. 3. Give it Prominent Placement Your call-to-action needs to be above the fold so viewers don’t have to scroll down in order to spot it. According to an Eyetrack III study, the best placement of online ads is in the top and left position. This tactic, too, is dictated by simple logic. In the English language, we start reading from left to right and from top to bottom. Copywriter Dean Rieck suggests that once your readers get used to a particular placement, they might start ignoring the call-to-action or ad. “So even the prime upper left area won’t work so well if you always put ads there,” he writes. The most effective placement could also depend on the context of the rest of the page, so make sure you do some testing (see the section at the end of this post). For instance, test the ideal top and left position versus a placement in which the call-to-action is right beneath the offer description. Run an A/B test to see if you get more clicks, and pick a winner. 4. Contrast Is Key Contrast is one of the most powerful graphical techniques you can apply to calls-to-action. The fastest way to grab someone’s attention is by making your CTA stand out from the rest of the page and making it dominant. You can achieve that by picking a color for your button that contrasts the background. There has been a huge debate revolving around usage of the color red for call-to-action design. Some marketers argue that red can increase click-through rates significantly. Others explain that the context of the web page should determine the color. Whether you decide to use the color of fire, passion, and also the international stop signal or not, be mindful of your overall website design. While you want to keep the colors contrasting, make sure all of them fit in with your general website color scheme and avoid using patterns. Another way to achieve contrast with your call-to-action is to make the font visually different: some words might be larger or more emphasized than others. Just ensure that the CTA is easy to read. 5. Add Hover Effect Surely, you’ve seen calls-to-action that change when you hover over them with your mouse. This type of hover effect creates a perception that the CTA is instantly clickable. In that sense, the visitor is one step closer to taking the action. Using hover animation, you can make your buttons change color and brightness. You can also give them a shadow or have them zoom in or out. There are many Adobe Photoshop tutorials out there that can teach you how to create such a hover animation and help you create an even more irresistible call-to-action.   6. Embrace Unconventional Shapes Most calls-to-action have the same shape: that of a standard rectangular box. Shay Howe, designer and user interface engineer at Groupon, recommends that you give your CTA shape rounded or circular corners to make it more “button-like.” Square corners, he writes, may signal to visitors that the CTA is an ad or banner, and they might therefore avoid it. Sometimes you will encounter calls-to-action that have more unconventional shapes. For instance, they might be oval, star-like or assuming the contours of another object. This creative approach creates an element of surprise and might prove to be effective for increasing click-through rates. So experiment with call-to-action shapes that are rare, asymmetrical, and out of the ordinary. 7. Create a Sense of Direction Some of the most successful calls-to-action out there have arrows pointing at them. It creates a sense of direction and guides the visitor to the important element on the page. This is a way of prioritizing information and creating a flow. In fact, HubSpot Social Media Scientist Dan Zarrella, found out that if you have a picture of a human looking at a lead-capture form or call-to-action on a page, that’s where the eye of the visitor will also shift to. So don’t add images of people who stare right at your audience; make them stare at what your audience should look at.8. Focus on Text, Not GraphicsThe Eyetrack III study also showed that in ads, website visitors read more text content than graphical content. “People looking for information are looking for text, not pictures,” writes Dean. Make sure your wording is clear, specific, and action-oriented. If you need more information on copywriting for calls-to-action, download our free ebook, which includes specific guidelines for CTA copywriting. While you should focus on your call-to-action text, don’t forget that graphics can help convey meaning and strengthen your message. They are especially useful in explaining a concept that is hard to explain with words alone.9. Consider Adding a Secondary CTAOften times, you have two or three competing actions that you would like your website visitors to take. For instance, you might want to ask them to request a consultation and try out your product. Or you might want them to sign up for your email newsletter and download a whitepaper. Decide which call-to-action has higher priority, and give it more prominent placement and a bigger size. Also, keep in mind that the context of your page will affect click-through rate, so make sure there is a clear alignment between your call-to-action and the content around it.Make sure you use different colors to illustrate which alternative is more desirable. For instance, on HubSpot’s homepage, you will see that in the center we have three calls-to-action that, from left to right, decrease in importance. The key call-to-action, “Request A Demo,” is in orange, followed by the grey “Free Trial” CTA, and then the “Full Feature Set” CTA, which is just hyperlinked text.CTA A/B TestingA lot of the suggestions in this post have represented CTA best practices, but it’s important to understand that sometimes, best practices might not be the best practices for your particular business. One business might find that a red button in the top left corner of a web page performs the best for them, while another business might find that red buttons rarely get clicked, and the top right corner of a web page is the optimal placement for their CTAs.Therefore, marketers who are striving to continually increase their CTA’s click-through and conversion rates are constantly conducting A/B tests to determine the best design for their CTAs. Every design element we’ve mentioned in this post can — and should — be tested. And if you’re a HubSpot customer, the Call-to-Action Module makes it very easy to A/B test different call-to-action buttons to determine which generates the most clicks and conversions.Now that you’re familiar with the key elements in call-to-action design, you should go and see how improving CTAs affects your lead generation efforts. Make sure you share your experiments with us! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Top Brands Use Instagram, and Other Marketing Stories of the Week

first_imgIt’s already Sunday?! Man, the weekends fly by so quickly in the summer. And at the speed this summer is passing, I’d say it’s time to hightail it to somewhere warm and sandy for a week and just relax ’til next weekend. Summer doesn’t fly by when you’re on a beach, right? If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web.How Top Brands Are Using Instagram, From Simply MeasuredThis story comes to us from the Simply Measured analytics blog. Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!). It shouldn’t come as a big surprise, then, that among those 80 million users are 40% of the world’s top brands, as classified by the Interbrand Top 100 list. B2C brands like MTV and Starbucks dominate on Instagram, and 25% of the brands that are leveraging Instagram post at least once per week. It seems like Instagram is going to keep growing, and the 60% of top brands who are missing out have created a unique opening for smaller brands to make a name for themselves on the photo-sharing social network. Check out the full story here.Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpotThis week in Facebook updates, we covered the news of a new ad creation tool that will take some of the anxiety out of Facebook advertising. With Facebook elaborating upon an earlier-released feature allowing advertisers to measure the success of their campaigns based on their stated objectives, this updated ad creation interface will make it easier for Facebook advertisers to create ads and Sponsored Stories that are more closely aligned with those stated goals, such as generating more business page likes or promoting page posts. These changes will aim to give advertisers more guidance as they’re building their Facebook ad campaigns and help them achieve the right balance of Facebook ads and Sponsored Stories to achieve their particular goals. Facebook has also added a preview option to the process, allowing marketers to view what their ad will look like in actual news feeds. The changes will be especially beneficial to marketers trying out Facebook ads for the first time. Check out the full story here.Brands Missing Out On Mobile Ad Opportunities, From MarketingProfsMarketingProfs highlights the takeaways of a HipCricket study on mobile advertisement opportunities — namely, that many brands are leaving those opportunities on the table, and then walking away. Yikes. According to the study, 46% of mobile users have viewed a mobile ad, and 64% have completed a mobile purchase as a result of viewing a mobile ad. But an astonishing 74% of mobile users claim that their favorite brands have never advertised to them on a mobile platform. That’s a lot of brands missing the chance to convert some mobile purchases! Additional details in the study revealed demographic differences in those who take advantage of mobile ads: 55% of those who clicked have an annual income of greater than $75,000, and 29% who clicked have an annual income of greater than $100,000. Check out the full story here.YouTube’s Built-In Video Editor Gets Better, From MashableOur last story this week is from the folks at Mashable. For about a year now, YouTube has been offering a built-in video editing tool as a feature that all users can take advantage of in their video publishing endeavors. But as of Thursday, video editing in YouTube has gotten even easier. YouTube shipped some new features, including quick views of every filter and a real-time, interactive preview of the changes you’ve made, consistently available throughout the editing process. The editor is gradually rolling out to all YouTube users. We’ve still noticed a few flaws with the editor, so we’re eager to see what changes YouTube has in store for the future. Check out the full story here.Repurposing Content With a Purpose, From Smart InsightsThe Smart Insights blog brings us this excellent guide to repurposing content — with a purpose! Aimed at making your content strategy more efficient, the post highlights the advantages of repurposing content, as well as eight ideas for efficient and effective repurposing. Some of the ideas we like best? Repurposing the audio track from video content as a downloadable podcast, creating textual transcripts from your video content, curating your best content into ebooks, and publishing the recordings of live webinars. We’d also venture to add that the reverse is also true; ebook and webinar content can be repurposed as blog content, too. Check out the full story here.Did you come across any other excellent inbound marketing stories in the past week? Share them in the comments!Image credit: kansasphoto Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Instagram Marketing Originally published Aug 12, 2012 9:00:00 AM, updated October 20 2016last_img read more