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Boardwalk Reopens as Construction Project Winds Down : All Clear

first_imgCarpenters Aaron Taylor, left, and Joe Kurtz use a hand drill to remove a barrier and clear the way on the Boardwalk. By Donald WittkowskiThere were no cheers, no applause, no speeches. There was absolutely no hoopla at all.At 11:30 a.m. Wednesday, union carpenters Joe Kurtz and Aaron Taylor unceremoniously removed the last remaining barrier that had blocked access to the Boardwalk between Ninth and 10th streets during a reconstruction project.The lack of fanfare, however, did not detract from the importance of the occasion. The 2.5-mile Boardwalk is now open from tip to tip just in time for the Presidents Day holiday weekend.“Obviously, this is the centerpiece of everyone’s vacation, as well as a way of life for year-round residents,” city spokesman Doug Bergen said of the Boardwalk.Bergen noted that Mayor Jay Gillian had placed a high priority in getting the project completed in time for the annual rush of summer tourists to the beach town.“Failure is not an option in meeting deadlines to get this done,” he said.Come spring and summer, tourists will walk on brand new timber planks as part of a $3 million redecking project that is finishing up between Eighth and 10th streets.Workers are putting the finishing touches on the project, which is scheduled to wrap up in late March.With the entire length of the Boardwalk now open, pedestrians, joggers and bicyclists will no longer have to detour around the construction zone between Ninth and 10th streets. There is also full access to the row of Boardwalk shops in the same area.The Boardwalk is being reconstructed as part of a multiyear facelift that will stretch from Fifth Street to 12th Street and cost more than $10 million. The most recent phase involved the section between Eighth and 10th streets. The final part of the project, between 10th and 12th streets, will be done next fall and winter.Throughout this winter, the Boardwalk was cluttered with barriers, cranes, excavators and an army of construction workers. The redecking between Eighth and Ninth streets was completed in late December, opening up access to the Boardwalk’s Music Pier in time for the city’s gala New Year’s Eve celebration.Construction crews were able to capitalize on February’s mild weather to complete the redecking on the last remaining section, between Ninth and 10th streets, weeks earlier than the late March deadline.“I’m not going to lie to you. It all has to do with the great weather. We’ve had only two snow days,” said Carlo DeFeo, a carpenter and foreman with Fred M. Schiavone Construction Inc. of Malaga, N.J., the Boardwalk’s construction contractor.From left, Doug Bergen, the city’s public information officer, talks with Carlo DeFeo, a foreman on the project.Although the full length of the Boardwalk has reopened, work still must be done before the entire project wraps up by the end of March. The contractor still must reconstruct the Boardwalk entrances at Eighth Street and Ninth Street, build five new pavilions and re-install light posts and railings.With its array of retail shops, amusement parks, restaurants and other amenities, the Boardwalk is the most heavily visited attraction in town. But the myriad walkers, runners and bikers who traverse the boards each year inevitably add to the wear and tear, requiring an overhaul from time to time. The Boardwalk’s reconstruction includes not only a new deck, but also a new substructure.Typically during the summer, the Boardwalk is packed with tourists. On Wednesday, though, the section between Eighth and 10th streets was ghostly quiet, with only a few stores open to greet the occasional shopper.Shriver’s, the iconic Boardwalk salt water taffy and fudge shop between Eighth and Ninth streets, has remained open seven days a week during the construction. Holly Kisby, Shriver’s general manager, said business dropped off when the Boardwalk project began in October, but has begun picking up in recent weeks now that the construction work is winding down.Kisby has been posting live video feeds on Shriver’s Facebook page to update the store’s customers on the progress of the construction project.“I try to keep customers in the know about what’s going on,” she said.The last barrier that was removed from the Boardwalk on Wednesday was right in front of Shriver’s. One of the most recent photos posted on Shriver’s Facebook page shows the Boardwalk clear of construction.Holly Kisby, general manager at the Shriver’s salt water taffy and fudge shop, has been keeping store customers updated on the construction project with Facebook postings.last_img read more

Round-up: Conte talks, Pato, Ivanovic hailed, Blues youngsters win, Pino trial, Faurlin back

first_imgReports in Italy claim their national team’s boss Antonio Conte is set to land the Chelsea manager’s job.Conte, 46, wants to take over at Stamford Bridge and Chelsea have held discussions with his representatives.Chelsea face Southampton on Saturday and John Terry will miss out again because of his hamstring injury.Interim boss Guus Hiddink has praised stand-in captain Branislav Ivanovic for the leadership qualities he has shown while Terry has been out.Hiddink has also suggested that impressive youngster Bertrand Traore is ahead of recent signing Alexandro Pato in the pecking order of Chelsea forwards.Traore scored in the recent win against Manchester CitySpeaking of impressive youngsters – holders Chelsea beat Reading 2-1 at the Bridge to reach the semi-finals of the FA Youth Cup.Meanwhile, Celta Vigo midfielder Yelko Pino is training with QPR ahead of a possible move to Loftus Road.Pino, 19, played for Rangers’ development side in a 2-2 draw against Millwall on Friday, as did another trialist, former MK Dons winger Kelvin Osei-Addo, who scored.QPR midfielder Frankie Sutherland has made another loan move, this time joining League Two club Crawley Town.Alejandro Faurlin has been passed fit after a recent thigh problem and is in the Rangers squad for Saturday’s game against Birmingham.Faurlin could return to the Rangers starting line-upFulham, on the other hand, have had some bad news on the injury front – Lasse Vigen Christensen faces a further four weeks on the sidelines with a hamstring injury.Hayes & Yeading United have made their third new signing in a week with the arrival of winger Shepherd Murombedzi.And in handball, Ruislip Eagles will face London GD in the semi-finals of the EHA National Cup after beating Cambridge.Follow West London Sport on TwitterFind us on Facebooklast_img read more

SA unearths new human ancestor

first_imgThe skull and skeletal fragments of the juvenile male fossil Australopithecus sediba, a newly discovered species of hominid.  As I stare at the skeleton of this human ancestor in its glass case I find the idea difficult to grasp: this boy walked this very area of the earth almost 2-million years ago.An entirely new species of hominid, or ape-man, has been described following the discovery of two 1.9-million-year-old fossilised skeletons in the Cradle of Humankind near Johannesburg.Named Australopithecus sediba, the creatures had long ape-like arms and short powerful hands, so they probably retained their ability to climb trees. But they also had a more advanced pelvis and long legs that would have allowed them to stride and possibly run like modern humans.The skeletons, of a boy between 11 and 13 years and an adult female in her late 20s or early 30s, were unearthed by a team from the University of the Witwatersrand (Wits), led by professors Lee Berger and Paul Dirks. Berger is a palaeoanthropologist at Wits and Dirks a geologist based at the James Cooke University in Australia.Fragments of the boy’s skeleton were on display at the announcement of the find on 8 April at Maropeng, the visitors’ centre of the  Cradle of Humankind World Heritage Site.Berger believes Australopithecus sediba is likely to be the transitional species between the southern African ape-man Australopithecus africanus, such as the Taung Child and Mrs Ples, and either Homo habilis or even a direct ancestor of Homo erectus – Turkana Boy, Java man and Peking man.The australopithecines are believed to be the ancestors of species in the genus Homo, which includes modern humans. The find, which Berger describes as the Rosetta Stone of human evolution, promises to turn the palaeontological world upside down. Homo habilis will have to be re-examined, and textbooks rewritten.“It is estimated that they were both about 1.27 metres, although the child would certainly have grown taller,” Berger said. “The female probably weighed about 33 kilograms and the child about 27 kilograms at the time of his death.“The brain size of the juvenile was between 420 and 450 cubic centimetres, which is small when compared to the human brain of about 1 200 to 1 600 cubic centimetres, but the shape of the brain seems to be more advanced than that of [other] australopithecines.”Australopithecus sediba’s environment would have been a mix of open savannah grassland and forest.The fossils were deposited in a single debris flow and were found together in the remains of a deeply eroded cave system. It’s likely that they died at about the same time, and could have known each other, or even been related.Berger, whose 11-year-old son Matthew found the first fossil, expects many more fossils to be excavated from the site. With 130 bone fragments recovered, they are the most complete hominid skeletons ever found. And Berger is confident that the site will yield the missing pieces.Sediba is Sesotho for spring, fountain or wellspring, and the species so named because it is hoped that “a great source of information will spring from the fossils”.The find is the cover story of the prestigious journal Science, with two articles, written by Berger and Dirks, published on 9 April 2010.“I am having the adventure of my life,” Berger said.International team of scientistsBerger and Dirks have assembled a team of around a dozen international scientists to work on the find. In total, some 60 scientists from around the world have been involved in unravelling the discovery.The first step was a geological study, to help determine the age of the fossils. Other dating techniques included assessing the uranium lead components in the rock, establishing its magnetic polarity, which changes over time, and studying the site’s rate of erosion.Dirks studied the context of how the fossils landed in the cave, taking a series of sedimentary deposits and making a detailed description of different rocks up to two metres deep.“It is a hole in the ground – it must have been a cave,” he said.Investigation revealed that the fossils were deposited by a muddy flow of water, which probably carried the two bodies at the same time, because they were found together. Other fossils found were a 1.5-million-year-old sabre tooth cat, and 2.36-million-year-old wild cats and dogs.The erosion rate of the opening was measured, and it was established that it had been between 30 and 50 metres deep.“The animals probably smelled the water in the cave, and fell into the cave trying to get to it,” said Dirks. They would have died almost immediately, and their bodies carried down into a deeper chamber of the cave, joining others that suffered the same fate. This is supported by the fact that the fossils have no scavenger or insect damage.Excavations have not yet begun, says Dirks, only the surface has been cleared.Using Google Earth to find fossilsThis adventure began some 18 months ago, in early 2008, Berger said. He first charted the area on Google Earth, finding 600 new sites in the Cradle of Humankind, and then walked it with his dog, Tau.On the day the first fossil was found he and Matthew, then nine, were walking with post-doctoral student Job Kibbii and Tau. They walked to the edge of a pit, and Berger encouraged the others to look around.“Within one and a half minutes Matthew called out that he had found something,” said Berger. At first he thought it was a fragment of antelope, a common find. Then he recognised the fossil as the collar bone of a hominid.He soon found other fragments – a scapula or shoulder blade, normally never found because it is so fragile and erodes quickly – and arm bones, while two hominid teeth “fell into my hands”.Matthew said he has been on sites with his father more than 20 times, and intends to become a palaeoanthropologist too.Treasure chestProfessor emeritus Philip Tobias, present at the announcement, described the area as a “treasure chest”“I am thrilled that our expectations of the cradle area have so soon been realised,” he said. “This evidence a kilometre or two from Sterkfontein has yielded several hominid individuals and that is something to get very excited about.”Describing the find as “ä great joy”, Tobias said that the fact that two skeletons had been found means that it allows scientists to study a family or community which is much more valuable than studying individual fossils.Children in South Africa have been invited to come up with a name for the skeleton of the boy.The fossil will be on display at Maropeng until 18 April, and will then move to Cape Town for the launch of Palaeo-Sciences Week from 19 April. It will again be on display at the Origins Centre at Wits during May. – Lucille Davielast_img read more

Parliament bids farewell to Motlanthe, Manuel

first_img12 March 2014 The Parliament of South Africa said goodbye to Deputy President Kgalema Motlanthe and National Planning Minister Trevor Manuel in an emotional session in the National Assembly in Cape Town on Tuesday. The two are retiring from government and Parliament this year. Motlanthe retires after serving as South Africa’s Deputy President from 2009. He was promoted to President of the country in 2008, just months after being appointed minister without portfolio in the Presidency. Manuel was appointed Trade and Industry Minister after the first democratic elections in the country in 1994. Two years later, on 4 April 1996, he was appointed Finance Minister, a position he held until the April 2009 general election, making him one of the world’s longest serving finance ministers. On 11 May 2009, President Jacob Zuma appointed Manuel as Minister in the Presidency responsible for the National Planning Commission. He has been instrumental in the development of the country’s National Development Plan (NDP). During Tuesday’s session, MPs took a trip down memory lane as they hailed the two for their dedication to public service.Mixed emotions “[F]or me, this is a moment laden with mixed emotions,” Motlanthe said in his response. “For one thing, I am disconsolate for parting ways with members of the party I come from, the African National Congress (ANC). You will know that my presence in this House is attributable to the ANC, which has, for all this time, been my extended family.” He reflected on his journey to the highest office in the country, when he took over after the recalling of former president Thabo Mbeki. “No sooner had we disarmed Afro-pessimists with a smooth transition to democracy, than this difficult historical period emerged – seen in some quarters as sounding a death knell to our nation. Those less given to hyperbole saw our country as being on the cusp of a new era, the contours of which, though, were as yet indistinct. In the event, we proved the doomsayers wrong.” Turning to his experience in the National Assembly, Motlanthe said he was leaving the chamber with a clear understanding of political liberalism, conservatism, nationalism and socialism. “While bare-knuckle engagements were par for the course, with bruising exchanges that went beyond the pale not uncommon, I have found this House to be an epicentre of rational and level-headed discourse that left many bloodied but unbowed. I dare say, at the end, we are all the richer for it. “Our system of democracy is ultimately about creating a multi-vocal society, thriving on irreconcilable ideological differences, none of which, paradoxically, can survive without the other.” While he was sad to be leaving Parliament and government, Motlanthe said it was time to hand over the reins to younger hands and minds. “The truth is our nation is replete with luminous talent. Not only that, at some point serving leadership must give way, so that new blood, fired up with life-changing ideas, can take society to a higher level of development,” said Motlanthe who is tipped to head up the political school of the ANC. Going forward, he said the country needed to consolidate the principle of social dialogue as a central building block of nationhood. “Right now, South Africa [needs] bold visionaries, whose sights transcend the frontiers of time. The imperatives of our time enjoin this august House to rise above beguiling but small-minded discourse adorned with rhetorical embroidery to think realistically about the future of our nation.”‘A journey of discovery’ For his part, Manuel said his journey in government and Parliament had left him wiser. “Twenty years has been a journey of discovery and learning, of getting to know myself, my colleagues and comrades, understanding our country and the world,” Manuel said. “There were discoveries of the many possibilities and of where the boundaries were and of how to push back those boundaries. Through all of those experiences, I leave here wiser and richer.” He said his time in government and Parliament had brought with it many lessons in many different forms. “I have had the privilege to be part of that first Parliament that included people in this House still who served with me, inspired me, supported me, reprimanded when required and enriched my experience.” Parliament will take a recess starting on Thursday, ending its five-year-term, and will reconvene after the general election in May. Source: SAnews.gov.zalast_img read more

Girl Ladies Fashion Shining Brand New Diamante Crystal Bow Hair Clip Size Small – Nice. Good value for money

first_imgExcellent item, very female & sparkly. Despite the fact that the packaging was disappointing & product or service could get there harmed for some. . Absolutely beautiful, i might say it’s small for an adult but it is really specifically the color & size i expected & required & more it’s genuinely sparkly. The only motive it can be four stars & not five is due to the fact the item was place in a plastic bag type of envelope, not wrapped in anything, no kind of padding in the bag it was delivered in, which regrettably intended a single of the gems had fallen off & it was in the center of a row so it was (to me) clear. The gem was not in the bag in get for me to re attach.Excellent item, very female & sparkly. Despite the fact that the packaging was disappointing & product or service could get there harmed for some. . Absolutely beautiful, i might say it’s small for an adult but it is really specifically the color & size i expected & required & more it’s genuinely sparkly. The only motive it can be four stars & not five is due to the fact the item was place in a plastic bag type of envelope, not wrapped in anything, no kind of padding in the bag it was delivered in, which regrettably intended a single of the gems had fallen off & it was in the center of a row so it was (to me) clear. The gem was not in the bag in get for me to re attach.These are an amazing accsessory for everything and can be definitely beneficial.Here are the specifications for the Girl Ladies Fashion Shining Brand New Diamante Crystal Bow Hair Clip Size Small:BRAND NEW CRYSTAL BOW HAIR CLIP, Size : Length = 8 cm Approx, Width = 9 cm Approx.Ideal for kids – Small size.Please select colour from listing.PLEASE NOTE THAT THE NUMBERING STARTS FROM LEFT UPPER CORNER TO DOWNWARDS.Excellent Quality Hair Clips, 100% Customer Satisfaction is Guaranteed.Acquired the scorching pink clip for my daughter and she enjoys it.Speedy supply pleased daughter.Reviews from purchasers :Excellent item, very feminine & sparkly. Although the packaging was disappointing & product could arrive damaged for some.Nice. Good value for moneyAcquired the scorching pink clip for my daughter and she enjoys it.Also is greater than i expected as it explained as small.Also is greater than i expected as it explained as small.These are an amazing accsessory for everything and can be definitely beneficial.Speedy supply pleased daughter.last_img read more

NASS Changing August Crop Data

first_imgShare Facebook Twitter Google + LinkedIn Pinterest By Chris ClaytonDTN Ag Policy EditorOMAHA (DTN) — USDA’s National Agricultural Statistics Service is making some changes in how it projects corn, soybean and cotton production and yields in the August Crop Production reports.On Tuesday, NASS announced 2019 program changes for its surveys and reports. NASS officials noted the agency conducts a program review every five years following the completion of the Census of Agriculture.Among the changes announced, NASS eliminated its “Objective Yield” survey — a field survey — for corn and soybeans, as well as for cotton outside of the state of Texas. NASS will continue to conduct field surveys for the September, October and November Crop Production reports for corn, soybeans and cotton.Now, in August, NASS will continue a farmer survey and satellite information will be used to forecast production and yield for corn, cotton and soybeans. This year’s report is Aug. 12.“I think people really don’t understand the facts on this one,” said Scott Irwin, a professor of agricultural marketing at the University of Illinois. “The facts are the market itself reveals the importance of the August production estimates for corn and soybeans.”That’s highlighted by the size of the market reaction in August compared to subsequent USDA releases, Irwin said.“Year in and year out, the market reacts more to the August estimate than any other,” Irwin said. “USDA takes a lot of criticism and people say we should ignore this, but if that was true, then rational actors in the market wouldn’t change the price so much when the August numbers are released. If they were really that inaccurate and unimportant, then we shouldn’t see the size of market reaction that we do, which means this is a big deal.”DTN Lead Analyst Todd Hultman said USDA’s August crop yield estimates for corn and soybeans were not known to be especially accurate. The 90% confidence interval for corn production was plus or minus 6.2% and for soybean production was plus or minus 11.5% over the past 20 years.Still, the main importance of the August field data was that these not-so-good estimates were often much better than what the trade was expecting and could shake markets out of the delusion of bad predictions, Hultman said.“I suspect the loss of USDA’s Objective Yield data in August will extend the time that bad yield guesses will influence prices,” he said.Lance Honig, chief of the Crops Branch at NASS, said the agency makes a concerted effort every five years to make sure the agency’s statistical work is as efficient as possible. This year, the agency took a harder look at the Objective Yield surveys, he said.“When you look at the Objective Yield, obviously what we are doing very early in the season is counting plants,” Honig said. “And the real strength in the Objective Yield comes when the plants are a little bit more developed.”Honig said the survey information from farmers provides good data, and the satellite information is getting better as well.“So we really felt like, that early in the season, we can get the results we need from those efforts and just delay the beginning of those Objective Yield plots being laid out,” he said.While satellite data is improving, Honig said that wasn’t what drove NASS to make the changes in the surveys.“The accuracy is definitely improving, but I don’t feel we’re at a point where that is going to be our go-to data,” he said. “But it’s great data to supplement the other work we are doing.”Irwin said, “Now we have high uncertainty of what the USDA estimate means.” He added the field survey work has been done for more than 50 years in August by USDA, though the methodology has changed over time.“So for a big market-moving report like the August crop report is — one of the key market-moving reports of the year — to say we’re not going to do half of the surveys that we have relied on for 50 years, that’s a huge deal,” Irwin said.Irwin highlighted in a tweet that the corn price moves about four times the normal daily price swing after the August report is released, compared to two times the price movement after the September, October and November reports are released. He added that August isn’t as important for soybeans, though.Looking at recent years, though, corn and soybean farmers might not feel much of a sense of loss for the missing Objective Yield survey for August. December corn has had double-digit downward moves on the day of the August WASDE report in three of the past five years. Likewise, November soybeans had three negative moves in excess of 30 cents in three of the past five years.The sample counts in the Objective Yield surveys from September through November will be lowered and adjusted for corn and soybeans as well. In 10 corn states surveyed, the count could drop from 1,920 samples last year to 1,015 samples this year. For 11 soybean states surveyed, the count could drop from 1,835 samples to 1,050 samples. Those counts aren’t final yet, as they are still being reviewed.“We went back and evaluated the strength of the indications we were getting and did some work analyzing and determined, with some reduced sample sizes, we can still keep a high level of precision, particularly at a regional level,” Honig said. “We can draw from that strength and utilize the other information that we have and still maintain those strong estimates at the state level.”For cotton, the August Objective Yield survey will be dropped for every state but Texas. NASS will conduct 840 sample surveys each month from September to December, but will drop Louisiana and North Carolina as sampling states.“Early in the season, the information we get from the farmers’ survey is very valuable,” Honig said. “Going into the fields doesn’t necessarily add as much to the equation later on as those plants start to develop more. So we really feel like there are some efficiencies to be gained.”For more information on changes to NASS crop reports, go to https://www.nass.usda.gov/…Chris Clayton can be reached at [email protected] him on Twitter @ChrisClaytonDTN(AG/CZ)© Copyright 2019 DTN/The Progressive Farmer. All rights reserved.last_img read more

Why Microsoft’s Cheesy Dance Video Is Good Marketing


How to Create Your Nonprofit Organization’s Listening and Engagement System with Social Media

first_img refining keywords is not enough. Listening involves , a popular blogger, author, and speaker on the topic of how nonprofits can use social media. Her blog, The heart of listening literacy is composing and Listening is knowing what is being said online about your organization, field or issue area. Simply Danielle Brigida, National Wildlife Federation believes you should research which keyword phrases relate to your cause. She explains, ” It’s also important to update and refine your keywords over time. As Wendy Harman, Social Media Strategist for the Red Cross advises, non-profit inbound marketing kit “Don’t forget to search the names of individuals who oppose your issues.” Don’t Scan. Sift Out Important Conversations. improve programs and identify misconceptions . Sometimes this is simply having a conversation related to your organization’s communications goals. Sometimes it can be as simple as wishing someone happy birthday. The important thing is that you are connecting people to your cause effectively and earnestly.  Refine Keywords and Perform Analysis “You may not know what is not worth searching until you try searching on it and revise it based on what you see. Don’t assume that you’ll get it right on the first try, either. It takes fine-tuning of those key words before you get it right.” Be Thoughtful & Engage Your Audience Regularly Listening is priceless because you can hear what people are saying in their natural environment. Listening helps nonprofits engage your audience Beth Kanter Non-Profit Inbound Marketing Kit If your nonprofit wants to Images by Beth Kanter aka , is one of the longest running and most popular blogs for nonprofits. This guest post is written by , Social Networking Manager for the Humane Society of United States, suggests keyword searches on current issues that people are talking about as well as the issues your organization is working on. She adds, siftingcenter_img . scanning a river of information , you’ll need to set up a system for listening and engaging. Your approach to listening and engaging should be integrated with overall communications objectives. Your system also needs to make it easy for many people in your organization to set up searches on the basics Green Hour . Beth’s Blog: How Nonprofits Can Use Social Media How is your nonprofit practicing listening and engagement to your stakeholders? Perhaps the most important step in being successful with social media is to be successful using social media It is important to listen to people based on their interests. For example, I create twitter searches for the phrase ‘kids outside’ which is related to our program participate in the conversation. Carie Lewis Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 21, 2009 2:15:00 PM, updated October 20 2016 Remember, social media is not a spectator sport; it’s a contact sport. You are not listening for listening sake, you are . . As one nonprofit social media strategist pointed out, “Listening helps you be less of a spammer and more of a service provider.” listening as a prelude to ongoing engagement Learn more about how non-profits can use inbound marketing techniques like blogging, SEO and social media for results. cambodia4kidsorg on Flickr through online many conversations being held in many places including blogs and social media. The value of listening comes from making sense of the data then using it to start conversations with your supporters. and is about encouraging parents to have their children spend more time outside enjoying nature. I compliment parents.” , pattern analysis, and synthesis of findings. Nonprofit organizations that want to do effective listening should Download ourlast_img read more

The Perils of Assimilating to Digital Land [cartoon]

first_img Webinar: Rethinking Marketing Digital Land to learn how to turn your website into an internet marketing machine. Want to learn more about how you can go digital and use inbound marketing to grow your business? Download the free webinarcenter_img Take me to Originally published Feb 4, 2010 8:24:00 AM, updated July 18 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Social Media Time-Sucks to Eliminate Today

first_img Topics: Originally published Sep 12, 2011 9:00:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media In inbound marketing, we talk a lot about optimization — optimizing your content for search engines, optimizing your website for lead generation, optimizing your social media presence. But another very important thing inbound marketers must optimize is time. Yes, compared to outbound marketing, inbound marketing saves money and is much more effective. But you also need to put the time in.However, marketers often spend too much time on strategies and tactics that don’t make any real impact, particularly in social media. Don’t waste your precious marketing time on things that aren’t worth your time. Avoid the following 7 social media time-sucks at all costs.7 Social Media Time-Sucks to Avoid1. Stop feeding the trolls. On the internet, trolls are people who make it their mission to disrupt online discussions (whether it’s on a forum, in a blog post’s comments section, in a social network, etc.) with the goal of provoking an emotional response. Often, their comments are off-topic, inflammatory, and disruptive to the conversation. In general, don’t waste your time on them; it’s often better to ignore their remarks than try to reason with them. Do your best to recognize trolls, take a deep breath, and move on. If you perceive someone as a troll, chances are your other readers will, too, so don’t worry about trolls negatively impacting your brand if you ignore them.2. Stop maintaining multiple accounts on one social network. You have one Twitter account for customer service, another for marketing, and yet another for Sales. Your Facebook presence is also spread out across multiple Pages. There are some cases when more than one account makes sense, but be reasonable. Consolidating your presence into one account will save you the time of maintaining multiple accounts, help you attract more followers, and centralize your web presence. You can always have multiple contributors/administrators for one account if you want representatives from multiple departments to be involved.3. Stop spending time on social networks your target customers don’t populate. It’s an unnecessary time-suck to maintain a presence on every single social network that crops up. Before you sign up for a social media account, conduct research to determine if your target customers even congregate there. Furthermore, adjust the amount of time you spend on each social network accordingly. It doesn’t matter if Facebook, Twitter, and LinkedIn are the most popular social networks overall. If your target audience spends more time on a niche social media platform specific to your industry than they do on a ‘popular’ one like Facebook, spend more of your time there, too.4. Stop tracking useless metrics. At the end of the day, it’s all about sales. While there are definitely metrics that can be good indicators of revenue and sales, there are some that just generally don’t matter. In social media, these metrics include your number of fans and followers. Rather than obsessing over these useless metrics, measure social media traffic, leads, and customers instead.5. Stop talking about your product. Don’t waste your time talking about yourself and your products or services, because, well, no one really wants to hear it. What your fans and followers do want to hear, on the other hand, is your thought leadership. Rather than spending time talking about yourself, spend time creating and sharing educational, remarkable content that people will care about and want to spread to their networks. This will extend your reach and actually generate results.6. Stop strategizing, and start doing. Too many businesses waste time preparing over-the-top, extensive social media strategy documents. They spend time creating them, and then they spend even more time waiting for their approval. By the time they actually start executing, they could’ve already been generating results. Sure, it’s important to have a clear vision for your social media strategy, but getting things done and being agile enough to adapt to new trends and developments is more important than having a definitive strategy document.7. Stop responding to EVERYTHING. As your business and social media presence grow (and, isn’t that the goal?), you’ll undoubtedly start generating more fans, followers, and as a result, more discussion around your brand. If you kill yourself over trying to respond to every single comment or @reply, you’ll never get anything meaningful done. While it’s absolutely critical to be an active member of your community and engage with your prospects and customers, always prioritize and spend your time responding to the conversations that are truly worthwhile.Start eliminating these social media time-sucks and focusing on tactics that really matter. You’ll love how much looser your schedule becomes. What other time-sucks would you add to this list?Image Credit: blue2likeyoulast_img read more