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Hoboken, WNY, and Secaucus students named to Dean’s List

first_imgAlexa Colangelo of Hoboken was among more than 1,600 students who were named to The University of Scranton’s Dean’s List for the 2017 spring semester. The Dean’s List recognizes students for academic excellence. A student must have a grade point average of 3.5 or better with a minimum number of credit hours during the semester to make the Dean’s List.Colangelo is a senior economics major in the University’s College of Arts and Sciences.Several Secaucus students were named too.Jessie Koerner of Secaucus is a senior strategic communication major in the University’s College of Arts and Sciences.Taylor P. Doering of Secaucus is a junior occupational therapy major in the University’s Panuska College of Professional Studies.Hannah L. Narvacan of Secaucus is a senior occupational therapy major in the University’s Panuska College of Professional Studies.Briana C. Jimenez of West New York was also named. Jimenez is a sophomore psychology major in the University’s College of Arts and Sciences. The University of Scranton is a Jesuit university located in Northeastern Pennsylvania.last_img read more

Donegal teacher donates over €6000 to charity following 145km ‘Home to Home’ Walk

first_imgA teacher from Donegal has sent a massive and heartfelt thank you to everyone who supported her during a 145km ‘Home-to-Home’ fundraising walk which raised €6,281 for the Donegal Branch of The Alzheimer Society of Ireland.Elaine McConnell and her dog, Lucy, completed the fundraising walk over three days from her home in East Belfast to her family home in St Johnston, Co Donegal last July.Elaine split the total raised of over €12,726 between The ASI’s Donegal Branch and Alzheimer’s Society in Northern Ireland. ASI Donegal Branch Chair Alastair McKinney with Elaine McConnell Elaine, who works as a behaviour support teacher in Longstone Special School in Dundonald, Belfast, left her home in East Belfast at 7am on Friday, 5th July and arrived in her family home for a special barbecue with family and friends in St Johnston, Co Donegal on the Sunday evening, 7th July.Dementia is very close to Elaine’s heart and she was inspired to organise this solo adventure by her uncle, Bill McVitty, who lived with dementia for 10 years.Bill was always trying to ‘go home’ which is where the idea of ‘Home to Home’ came from. Bill sadly passed away in May after being cared for at home by his wife, Doreen, for many years. Elaine completed the challenging walk in Bill’s memory and was taken aback by the generosity and support that she received from family, friends, colleagues and members of the public which she described as “absolutely phenomenal”.There are an estimated 2,000 people living with dementia in Donegal.The Alzheimer Society of Ireland provides numerous services in Donegal including Day Care, Social Clubs, Alzheimer Cafes and Home Care and also has an active Donegal Branch Office.Donegal teacher donates over €6000 to charity following 145km ‘Home to Home’ Walk was last modified: November 13th, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Alzheimer’s Society of Ireland Donegal Branch.Alzheimerslast_img read more

Dr Ncumisa Jilata: Africa’s youngest neurosurgeon

first_imgAt the age of 29, Mthatha-born Dr Ncumisa Jilata has become Africa’s youngest neurosurgeon following her Fellowship graduation in Durban on 18 May 2017. Her milestone achievement was highlighted by Deputy President Cyril Ramaphosa in an address to the National Assembly on 31 May.South African neurosurgeon Dr Ncumisa Jilata (left) with Deputy President Cyril Ramaphosa. Ramaphosa made special mention of Jilata becoming Africa’s youngest neurosurgeon in an address to Parliament on 31 May 2017. (Image: Ncumisa Jilata Facebook)CD AndersonDr Ncumisa Jilata completed her Bachelor of Medicine Bachelor of Surgery (MBChB) degree at Mthatha’s Walter Sisulu University (WSU) in 2009. Her completed fellowship for the Council of Neurosurgeons of South Africa in 2017 means she is now the youngest neurosurgeon in Africa, and one of only five black female brain surgeons in South Africa.Jilata joins 150 other female doctors and medical residents working in the neurosurgical field across Africa, according to the most recent survey by the World Federation of Neurological Societies.She hopes that her landmark achievement will inspire more female medical students to add to much-needed surgical expertise on the continent. Jilata was inspired while still in high school to follow her dream of becoming a brain surgeon.“I was already in Grade 11 [at Mthatha High School] when I decided I wanted to be a doctor, but at the time I wasn’t doing biology, so when I got to matric I had to do three years of biology in one year, in addition to the subjects I had already selected from Grade 10,” Jilata told the Eastern Cape Daily Dispatch newspaper following her graduation.“During that period I discovered the concept of a neuron, which is amazing. The fact that society as a whole was influenced and controlled solely by the existence of this structure, intrigued me… that’s when I knew I wanted to be a neurosurgeon.”She had to work hard to prove herself in the male-dominated field of medicine, Jilata said. “It was common to be second-guessed as a woman, but one’s work ethic will always speak volumes.” She hopes to become a worthy standard for young girls, to give them the courage to “break through the barriers of patriarchy” in medical science.Another pioneering female and Eastern Cape-born neurosurgeon, Dr Coceka Mfundisi, inspired Jilata. “[My mentor] Dr Mfundisi… broke most of the barriers for me [to get where I am today].”Born in rural Engcobo, Mfundisi was one of the first black South African woman to qualify in the neurology field.“[Jilata] had heard about me because I had worked in Mthatha for about a year while I was still training as a neurosurgeon at the University of Pretoria,” Mfundisi told the Daily Dispatch. “I was the only woman among men and when she told me she wanted to be a neurosurgeon I could already see her working with me at the University of Pretoria, where she later joined me… [Her] success is a proud moment for the impoverished community of the Eastern Cape and a victory for every woman, especially because she did everything in record time, at a very young age.”WSU spokesperson Yonela Tukwayo said the university was proud of Jilata’s accomplishment. “She and many other WSU alumni, who are leaders across different fields of medicine and other professions, represent the true spirit of our university namesake, Walter Sisulu.”During his address at the Presidency Budget Vote in Parliament’s National Assembly on 31 May 2017, Deputy President Cyril Ramaphosa made special mention of Jilata’s achievement. Including her story in an overview of several South African women breaking barriers in a number of social development and medical fields, Ramaphosa thanked Jilata “for inspiring us, motivating us and challenging us with your [life] and your determination… demonstrating what is possible with perseverance, courage, collaboration and partnership”.Source: Daily Dispatch, South African Government website Would you like to use this article in your publication or on your website? See Using Brand South Africa material.last_img read more

Govt has nothing to do with Vaidik-Saeed meet: Sushma Swaraj

first_imgJournalist Ved Pratap VaidikCalling it a diversionary tactics of Congress, the government on Tuesday distanced itself from the meeting between Ved Prakash Vaidik and Mumbai attack mastermind Hafiz Saeed, saying the journalist was “neither authorised nor representing the government or BJP”.The government emphatically denied the allegation raised by the Congress in both houses.External Affairs Minister Sushma Swaraj said in the Lok Sabha, “This was his private travel and a personal meeting. This kind of allegation that Indian government facilitated it is false and extremely unfortunate. The Indian government has nothing to do with this.”Parliamentary Affairs Minister M. Venkaiah Naidu alleged that Congress was trying to “divert” the attention of the people and the entire episode was part of the “disinformation campaign against this government and BJP”.”I feel that the Congress party is trying to make an issue of one of the journalists meeting with Hafiz Saeed, the mastermind of the terrorist attack. That’s a private affair.”The government has nothing to do. He has been neither authorised nor representing the government or the party. We have nothing to do with that meeting. It’s a free country, people are going to different places,” Naidu told reporters here.He said that the people who were now making a “hue and cry” over this issue had kept silent when Yasin Malik had met the same Saeed.12:20 pm: Lok Sabha adjourned till 12:45 pm as uproar over Vaidik-Hafiz meeting continues.12:07 pm: I would like to state categorically and unequivocally, the government has nothing to do with Ved Pratap Vaidik’s meet with Hafiz Saeed: External Affairs Minister Sushma Swaraj in Lok Sabha.advertisement11:54 am: Neither the BJP nor the government has anything to do with Vaidik’s meet with Hafiz Saeed: BJP leader Shahnawaz Hussain. 11:51 am: It is the matter of the people of Jammu and Kashmir. Vaidik need not to interfere. He should be questioned by the government over the meet: Congress leader Saifuddin Soz.11:50 am: External Affairs Minister needs to come out clean on this: Congress leader Kamal Nath on Vaidik-Saeed meet. 11:48 am: Meet shows that the government has initiated a new track for dialogue with India’s most wanted terrorist. It needs to be severely condemned: Kamal Nath.11:40 am: If he (Vaidik) went to Pakistan and spoke against India then action should be taken against him: Shiv Sena leader Sanjay Raut.11:36 am: Ved Pratap Vaidik is a free man and he went to Pakistan to interview Hafiz Saeed: Ram Jethmalani.11:30 am: Government has nothing to do with Ved Pratap Vaidik. Rahul Gandhi just wants to be seen in the public after his defeat: BJP leader Rajiv Pratap Rudy. 11:27 am: Congress is trying to make an issue of Ved Pratap Vaidik. The government has nothing to do with that meeting: Union Minister Venkaiah Naidu.11:25 am: Rajya Sabha adjourned till noon after uproar over reports of journalist Ved Pratap Vaidik meeting JuD chief Hafiz Saeed.11:05 am: Rajya Sabha adjourned for 15 minutes amid uproar over Ved Pratap Vaidik’s meeting with Hafiz Saeed.11:00 am: Opposition members create ruckus in Rajya Sabha over Ved Pratap Vaidik’s meeting with Hafiz Saeed.10:50 am: His statement is a fly in the face of historic facts. The entire affair of Ved Pratap Vaidik is a threat to national security: Congress leader Manish Tewari.10:45 am: He (Vaidik) neither represented the government nor do we have anything to do with it. I won’t comment: Union Minister Jitendra Singh.10:35 am: Ved Pratap Vedik is an RSS man, alleges Congress vice president Rahul Gandhi.10:30 am: I don’t think Ved Pratap Vaidik’s statement should be taken seriously. Is he speaking for people of Kashmir or people of India or himself? NCP leader Majeed Memon.10:29 am: If such a statement has been made, I don’t understand under what capacity he has made it. It is not a journalistic statement: BJD leader Jay Panda on Ved Pratap Vaidik.10:25 am: Congress raking up this as a controversy to put Modi government in a dock because they have never been out of power: Ved Pratap Vaidik. 10:23 am: If they call me to the Parliament, I am ready to share all records of every meeting I had in Pakistan: Ved Pratap Vaidik.10:21 am: India and Pakistan should work to form a bridge rather than a gorge: Ved Pratap Vaidik.10:18 am: I said they (Kashmir) should get autonomy, which they have. Isn’t Omar Abdullah a Kashmiri? Ved Pratap Vaidik.last_img read more

Stupid Office Pranks: Sales vs. Marketing (Video)

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Chris Brogan Gets Social With HubSpot

first_img What Do You Most Value In Employees/Colleagues?  and with his  his blog Blog You Read Most Frequently? Connecting people together in meaningful ways. Topics: . We’re also looking forward to his  Social Media Tool You Actually Use? ??? Okay, maybe the NY Times / BITS section. Jeff Pulver Who Was Your Best Manager? Why? What Would You Like To Be The World’s Best At? Where Do You Do Your Best Thinking? Cross Tech Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Re-Imagine – Tom Peters  New England Telephone – Installation department, in customer service.  Debbie Millin – Demanding and deeply compassionate, all in one. Winning – Jack Welch Chris Brogan is a leading social media writer, thinker and practitioner. He is vice president, strategy and technology, at  Your Favorite Software Application? Your First “Real” Job? I use Google Reader and Google Docs almost equally the most. , but we know him best for the knowledge he shares copiously on  . upcoming book on trust agents ? I read 700 blogs almost daily. Best guess? Seth Godin.  Favorite Business Book(s)? Person That Inspires You Smart phone like my BlackBerry Curve 7 Habits of Highly Effective People – Stephen R Covey Sadly, in bed, right when I should be falling asleep.  Pirate’s Dilemma – Matt Mason The ability to rapidly connect ideas together and form new ones. Device You Would Never Give Up? 14,000+ Twitter followers Favorite Newspaper(s)? Twitter. Social Media Originally published Oct 10, 2008 9:16:00 AM, updated March 21 2013last_img read more

Social Media “Gurus” Anonymous: Support for the Self-Proclaimed [cartoon]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 29, 2009 8:30:00 AM, updated October 20 2016 Social Media Marketingcenter_img Topics:last_img

Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week

first_imgHave you noticed anything different lately? Noisy yellow school buses, cute little backpacks, and excited children’s chatter have filled the streets. That’s right.The kids are back in school!Do you know what that means? It’s time for you and them both to take some time this Sunday evening to do your homework! Don’t worry, we’ve done most of it for you. All you need to do is sit back, relax, and read. Catch up on these top 5 marketing stories of the week so you’re prepared for the week ahead.Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says, From Search Engine LandAre you using Pinterest to drive traffic to your website? If not, you may want to start! Search Engine Land shared some great data from Shareaholic, informing us that Pinterest is sending more traffic to their users’ websites than Yahoo organic search. In fact, Pinterest is also sending more traffic than Bing and Twitter, too, coming in at Shareaholic users’ fourth largest traffic driver in August. The sample size was based on 200,000 websites that are using Shareaholic’s widgets. The post included some impressive graphs and charts to illustrate these numbers. If you’re interested in seeing the full data surrounding this article, you can check out the story here.After Long Startup Journey, Seesmic Is Bought by Social Media Management Service Hootsuite [Confirmed], From TechCrunchIt’s confirmed. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. If you haven’t heard about Seesmic, the company started back in 2007 as a video version of Twitter. The company played around with various video capabilities for a few years, and eventually ended up in the social media client business. This was great news for HootSuite, since the two companies had similar features and it was easy to see a connection. Interested in reading more about the acquisition? Check out the full story here, with a heartfelt excerpt from the company’s founder.How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate, From MarketingProfsRussell Glass of MarketingProfs explains a B2B marketer’s job very accurately. They “have a rich, complex, and high-pressure job to do in a very dynamic and noisy world.” With this said, how can B2B marketers creatively sell some seriously unsexy products? The solution is simple. Smart B2B marketing = B2C marketing with a twist! Successful B2B marketers understand building a memorable brand, but they also understand what influences the buyer, what contributes to purchasing decisions, how to remove the risk of the decision, and how to distribute messages to the decision maker. Basically, if you’re a B2B marketer, keep doing what you’re doing, but try throwing in some new tactics that allow you to humanize your brand. If you’re interested in learning more, you can check out the full story here.LinkedIn Launches New Company Page Design: See What’s Changing, From HubSpotYou may have noticed that HubSpot’s LinkedIn Company Page is looking a little bit different this week. That’s because LinkedIn has started rolling out a new design for Company Pages for a few select companies. The changes only affect the look and feel of the Company Pages, introducing a cover image and more prominently featured elements, such the Products and Services section as well as targeting options for Company Updates, which hold high importance for marketers. Additionally, LinkedIn is rolling out the ability to find Company Pages on iPhone, Android, and iPad apps, which did not exist previously. We thought it would be interesting to compare HubSpot’s old LinkedIn Company Page with the new one to show you exactly what has changed and how you can prepare. Read the article to take a look at the new design changes here.5 Ways Strategic Social Media Can Help Small Businesses, From Brian SolisFinally, Brian Solis prepares us for the week with some great inspiration — that “small businesses possess an enormous advantage over big businesses” when it comes to social media. It’s true! Social media isn’t just for big brands. In fact, small businesses can see huge results by recognizing and adapting new opportunities quickly, with less investment, and with an incredible capacity to learn and improve. His tips for developing a strategic social media presence include listening, defining your brand, making your presence matter, building, investing, and learning … then repeating these steps over and over to stay as relevant as possible. Whether you’re a small business owner, a big enterprise marketer, or even an individual social media user, we can all find some great takeaways from Solis’ wisdom. If you’d like to learn more, read the full story here.What inbound marketing stories did you enjoy reading this week? Share them in the comments!Image credit: woodleywonderwork’s Originally published Sep 9, 2012 9:00:00 AM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Pinterest Marketinglast_img read more

12 Critical Marketing and Sales Metrics You BETTER Be Tracking

first_imgSales and marketing alignment takes work. Lots of organizations have the idea to get both teams in a room together, communicating, collaborating, and all those other warm and fuzzy things that make our hearts flutter.Problem is, that all just turns into a lot of hogwash and fingerpointing — especially when the bottom line isn’t getting hit — when there isn’t anything but “feelings” to back up the discussion.That’s why it’s critical sales and marketing should track shared goals and metrics to keep each team accountable to the other.Get HubSpot’s free CRM software here for the tools you need to align marketing and sales.When your two teams get on the same page with these 12 metrics — that address both quantity and quality — you’ll find it’s easier to objectively evaluate your respective performances without devolving into unproductive blame games that don’t do anything to advance your company’s goals. Here are the 12 metrics that will serve as the missing piece in your attempts at sales and marketing alignment!12 Metrics Sales and Marketing Should Track to Stay AccountableQuantity Metrics1) Reach: Reach is the total of a company’s email database, social media following, blog subscribers — anyone the company can reach with content or marketing messages. This metric is key because it measures the width at the very top of the sales and marketing funnel.2) Leads Generated: The most typical marketing metric is leads, and it continues to be an important metric. Once someone is a lead, you have their contact information and can nurture them more effectively.3) Revenue Pipeline: Revenue pipeline takes the leads marketing generates and projects the value of that lead based on lead close rates and average revenue per sale. Revenue pipeline is a surprisingly clarifying metric because you can directly line up marketing’s efforts with sales’ quota to make sure the teams are aligned to reach the same end goal.4) Revenue: The ultimate goal of the entire sales and marketing team: revenue. Measure this not only at the end of a quarter or month (whatever your sales cycle is) but also throughout the month compared to your goal. That way you’re not surprised on the last day of the quarter that you haven’t reached your goal.Quality Metrics5) Visit-to-Lead %: This metric is a measure of the effectiveness of the marketing team’s calls-to-action and offers. This metric reflects the quality of the marketing team’s content and can identify any issues at the very top of the funnel. It’s also good to look at conversion rate on offer landing pages, specifically, to understand if the problem is on the initial CTA or the landing page.6) Lead-to-Marketing Qualified Lead (MQL) %: The lead-to-MQL percentage is a measure of how effective marketing is at converting leads beyond the stage of simply having someone’s contact information, to a stage of qualification.7) Leads Presented-to-Leads Worked %: The percentage of leads worked by the sales team is a great — not to mention quick — measure of the initial quality of leads presented to your sales team. If a sales rep simply won’t call or email a lead given to them (a hot, inbound lead!) then something is wrong with the quality of the lead, or the handoff/agreement between sales and marketing.8) Leads Worked-to-Leads Connected %: The percentage of leads that sales is able to connect with reflects how likely or willing a marketing-generated lead is to take the next step to talk with sales, and/or reflects the effectiveness of the sales rep’s follow up approach.9) MQL-to-Opportunity %: The percentage of MQLs that become opportunities is a measure of the quality of MQLs specifically. If you see this metric going down, you may need to reassess your criteria for a lead to be considered an MQL.10) Opportunity-to-Customer %: Once a lead reaches the opportunity stage, it’s largely in the sales person’s hands to bring it through the final stages of the sales funnel. The Opportunity-to-Customer % is a measure of the quality of opportunities the sales team is creating, and how effective they are at closing these opportunities.11) Lead-to-Customer %: The final funnel metric, Lead-to-customer %, gives you one number on the effectiveness of your sales and marketing funnel. This is a good, single number to look at to understand how you’re doing as a SMarketing team, while the other metrics above can diagnose which stages need work.12) Average Deal Size: Since you’re concerned about revenue more than just the number of customers, the average revenue per customer account is a key metric that can improve your company’s financials without changing any of the other metrics.Use Dashboards to Quickly Monitor These MetricsMeasuring all these metrics doesn’t mean you have to sit and look at Excel all day, every day. Using the analytics built into your marketing software and CRM system, you can create standard reports and dashboards to automatically track all of your most important SMarketing metrics. Plus, dashboards save you time — you create the report once and can stay up to date on all your metrics forever — letting you skim all these metrics to look for any issues as they pop up.Here are some tips in creating your dashboard for ultimate SMarketing alignment:Create a shared dashboard that includes the key metrics for both teams. That gives you one place for everyone to look for a high-level view of how you’re doing.Make the dashboard accessible to keep both teams accountable to their metrics.Look at the metrics by short-term and long-term timeframes. At HubSpot, we look at our metrics by day (for the month) and by month (for the year). That gives you both a detailed and high-level view at the same time.Check the dashboard every day. If these are your most important metrics, you should know how you’re doing at all times. Whether you manually check your dashboard every day or you have the dashboard emailed to your inbox, make sure you know your metrics. Topics: How to Establish an SLAThe final piece in using metrics for better sales and marketing alignment is to establish a service level agreement (SLA) between the two teams. This SLA defines what each team commits to accomplishing in order to support the other. For example, an SLA may determine that the marketing team will generate 100 inbound leads per sales rep, and in turn, the sales team will work at least 90% of those leads and will pursue each lead at least 5 times over a month before considering it unreachable.To establish your own SMarketing SLA:Run an analysis on the close rates by type of lead (ebook vs. demo, Healthcare segment vs. Technology segment).Determine the number of leads (or lead value, such as the revenue pipeline metric mentioned above) needed per sales rep to reach his/her quota. This becomes the Marketing SLA.Define the number and frequency of attempts a sales rep must work the leads generated for them. This becomes the Sales SLA.Include these metrics on the dashboard you look at daily.Using data is a great way to bring sales and marketing together to align towards key business goals and keep both teams accountable and successfully working together. At HubSpot, we frequently use data to confirm or correct any feedback or complaints expressed by sales or marketing, diagnose funnel issues, and figure out how to constantly improve the effectiveness of the sales and marketing teams together.How are you using data to align your sales and marketing teams?Image credit: andreanna Sales and Marketing Metricscenter_img Originally published Oct 5, 2012 9:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum

first_img Originally published Sep 27, 2013 5:00:00 PM, updated February 01 2017 Inbound Marketing Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves.After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer marketing campaigns can be a challenge. That’s why we perused our brand spankin’ new Marketing Library — which is now free and available to everyone — and created an inbound marketing syllabus so you can have a successful transition from summer to fall.If you’re looking to spruce up your inbound marketing knowledge, or you’re hoping to take a new employee (or your boss — cough cough) to school on inbound, this is a great resource for you. Below I’ve compiled what I think is an excellent syllabus for anyone to get started or caught up on inbound.Back to Basics: Laying the Groundwork for InboundLesson 1: Refresher CourseRead through this free ebook, 100 Ideas That Changed Marketing, and learn about some of the most pivotal points in marketing’s past. Before moving ahead with your marketing plans for the rest of the year, it’s good to go ahead and take a step back — you know, for a little perspective and context. Review where marketing has been as a whole and where your company has been. Then, think about where you’re going.   Lesson 2: Inspire YourselfIf you’re having trouble figuring out where to start with inbound, I’ll give you a hint: Content is never a bad choice. Start by scrolling through The Treasure Chest of Remarkable Content. And every time you feel writer’s block coming on, before slamming your laptop shut in frustration, browse through these examples of great content and do some exercises to get the juices flowing. Keep this page handy and refer back to it throughout the “semester.”Lesson 3: Marketing Analytics 101Sure, you can create tons of content & have the most effective marketing strategy of all time, but all of it means nothing without being able to show some ROI for it. Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging.Lesson 4: Creating PersonasIn order for any of your inbound marketing initiatives to really take off, you’ll need to keep your target audience in mind. Don’t know who your target audience is yet? Or do you have an idea, but you’ve never really documented it in black and white? Start now with this customizable template for buyer personas.Inbound Fundamentals: Attracting Website VisitorsLesson 1: SEO 101Use SEO to generate more leads! Don’t know what SEO is? You should definitely watch our Introduction to Search Engine Optimization webinar to brush up on the importance of SEO, how it works, and some basics on where to get started. This isn’t like that time your professor popped in a movie and you snoozed through class. SEO optimization is an important way to generate leads from your website visitors.Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily.Lesson 2: Developing a Content Strategy Stop blindly writing content for your customers. Take a step back, understand who you’re talking to, and what they’re looking for. We want to make it easy for you to serve the right content to your customers. This ebook shows you how to implement a strategy that helps you create relevant, stellar content.Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule.Lesson 3:  Business BloggingConfused about where to start with blogging? I get it. Blogging can be daunting. Here’s a guide to the “who, what, where, and why” of business blogging. It includes promotion, measurement, and some best practices that you can implement on your own blog.Lesson 4: Introduction to Social MediaMake sure you’re using social media in the most effective way possible. We’ve gone through and curated our best resources on “how-to” for each different social media platform so you can become a pro at using Facebook, Twitter, LinkedIn, Pinterest, and Google+.Assignment: Create compelling visual content! Here are some easy-to-use customizable templates that you can use to post to social media. Then, when you’re ready, start using this social media publishing schedule to make sure you’re posting consistently.Inbound Fundamentals: Converting Visitors to LeadsLesson 1: Introduction to Lead GenerationReach the people who have already shown interest in your business and convert them to leads. Read Introduction to Lead Generation to get the full scoop on who qualifies as a lead, how to get a lead from your website, and what you should do for your first lead-gen campaign.Lesson 2: Building Landing Pages Confused on where to even begin? Well, you need some landing pages — flip through this ebook, Intro to Building Landing Pages, and learn the basics of what a landing page is, why it’s important, and how to optimize your usage of them. Learning how to effectively use landing pages will help you convert more of your website visitors into leads.Assignment: Time for the dreaded math homework … just kidding! All the math is done for you in this template that tells you how many leads you need to generate, how much traffic you need to drive to your website, and what your conversion rates should be so you can reach your marketing goals!Lesson 3: Optimizing Landing Pages Once you’ve created your landing page, make sure that it’s optimized to convert your website visitors into leads and eventually customers by flipping through this ebook. It covers how to add social media sharing buttons, set up lead-nurturing campaigns, and optimize your landing pages through testing.Inbound Fundamentals: Converting Leads to CustomersLesson 1: Lead Nurturing50% of your leads aren’t ready to buy yet. But if you ignore them, you’re losing out on an opportunity. In this ebook, learn how to leverage lead nurturing to make sure you’re converting high-quality leads.Lesson 2: Lead ManagementDon’t be too pushy. Managing your leads can be tricky. You don’t want to move too quickly … or too slowly. In this ebook, you’ll learn how to qualify your leads, nurture them so they continue to convert, and connect them with a salesperson.Lesson 3: Elements of Context MarketingIt’s all about time and place, especially in marketing. Reaching the consumer at the right time with the right message is the most effective way to do business. Learn all about the elements of context marketing by flipping through this ebook. You’ll learn the basics of context marketing, how other companies have used it, and how you can implement it.Final Exam: Determine your marketing goals and make sure they’re SMART by using this template that helps you figure out what goals are reasonable and how you can achieve them.Image credit: West Midlands Police Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more