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Job Search Advice For LGBT Job Seekers

first_img 4.7★ 5.0★ Finding the right job or company is a challenge in itself, but for the LGBT job seeker, there are some specific concerns to consider.In honor of LGBT Pride Month, Glassdoor has enlisted the help of two experienced LGBT career experts to offer some key advice for LGBT job seekers. The below tips are courtesy of:Kirk Snyder, a nationally recognized LGBT career expert, and author of Lavender Road to Success, which has been hailed by critics as a top career guide for the LGBT community.Julie Beach, Associate Director, Career Development at Out & Equal Workplace Advocates.Proud Year Round: Celebrating Diversity & LGBTQ+ Pride at Blue Shield of CaliforniaWhat should LGBT job seekers look for in a company or specific job in today’s market?KS: “LGBT job seekers should search out companies with a diverse workforce and specifically look for diversity at top levels of management. Keep in mind that you want to make sure you will be given the chance to succeed based on who you are, so don’t knock your head against a ceiling of bigotry. Furthermore, place yourself in an environment where you can succeed based on your abilities and you’re not held down because of your sexual orientation or gender identity.”JB: “All job seekers, including LGBT job seekers, should do their research first to become familiar with a company and the company’s business environment prior to interviewing. LGBT candidates should go a step further in this research, and of top importance is finding out the company’s stance on LGBT employees. For example, does the company’s diversity policy include LGBT employees named specifically? I encourage LGBT job seekers to check out a company’s diversity policies first, which can often be found on the corporate website. Also, there are several helpful websites to learn about jobs, programs and workplace factors geared towards LGBT workers, including “20 Steps to an Out & Equal Workplace,” Out & Equal’s LGBT CareerLink and LGBT employee resource groups. ”What are some top companies for LGBT employees?KS: “There are a lot of great companies out there. Some of my favorites include Deloitte, Cisco, Ernst & Young and Apple. Other great companies include those that include sexual orientation in their EEO statements, as well as companies that use philanthropic dollars to support the LGBT community and diversity. Other top companies for LGBT workers can be found by visiting Reaching Out MBA and Out & Equal. ”Many employers have made great strides when it comes to equality and diversity efforts. However, there is still some work to do. Where and how can employers improve today to make working environments even more LGBT-friendly?KS: “Companies need to examine their management practices and look for a true balance of individualities in management positions. Companies should also consider same sex health benefits, providing safe spaces for employees to speak out about discrimination or harassment they may experience in the workplace, and supporting the LGBT community with corporate dollars through charitable causes. By doing some of these things, employers will enhance their ‘street cred’ as an LGBT-friendly company.”Glassdoor Forms New LGBTQA Employee GroupDuring a job interview, how should a LGBT job candidate go about asking certain questions that perhaps another candidate may not ask? Is there anything to keep in mind for LGBT job candidates?KS: “LGBT job candidates should keep in mind that the goal is that sexual orientation should be a complete non-issue at work and that includes the hiring process. Be yourself. If a potential employer doesn’t want to hire you because of your sexual orientation or gender identity, you don’t want to work there because you won’t be allowed to succeed in your own shoes.”JB: “During your first few rounds of interviews, I recommend staying focused on explaining your value to the company and how you will solve the company’s problems. When a company is getting close to making you an offer, that’s when it’s best to start asking deeper questions, including those related to domestic partner insurance coverage, paid time off (PTO)  to care for a partner or a partner’s immediate family, or federal tax parity for domestic partner insurance benefits. Whether or not to “come out” in a job interview is very important and an individual decision that should be based on one’s own values and life situation. The fact of the matter is that the LGBT community still has a long way to go to achieve workplace equality and the fact that one can be denied a job offer due to their LGBT status should never be glossed over.”______________________________Curious to see what employees have to say about workplace programs and company attributes that promote diversity?  Check out Glassdoor’s blog on Diversity Efforts Employees Appreciate.Do you have tips to help LGBT job seekers find the right job or company? Advice for an interview at a specific company? Let us know by sharing a company or interview review.Browse Open Jobs Market Float Pool – RN – Med Surg Del Sol Medical Center El Paso, TX 2.9★ Journeyworker Electrician Muth Electric Columbus, NE RN, Registered Nurse – Surgery – PRN CHRISTUS Health Houston, TX 23 hours ago 23h 23 hours ago 23h 23 hours ago 23h Licensed Nurse Assistant (Part Time) Genesis Healthcare Rutland, VT Customer Service Representative Great Falls Marketing Westbrook, ME 23 hours ago 23h 3.9★ Lineman (Experienced) Connexus Energy Ramsey, MN 23 hours ago 23h 23 hours ago 23hcenter_img 23 hours ago 23h 23 hours ago 23h Certified Nursing Assistant CNA Northland Lutheran Retirement Community Marinette, WI 3.4★ 3.3★ 23 hours ago 23h 5.0★ 2.7★ 3.5★ Shipping Clerk – TW Metals, LLC O’Neal Industries Carol Stream, IL 2.3★ Registered Nurse RN Medical Surgical Unit CJW Medical Center Richmond, VA Local City Driver (Full-Time) Reddaway Bellingham, WA 23 hours ago 23h Find Jobs Near Youlast_img read more

7 Companies Hiring Seasonal Workers

first_imgAs the holiday season fast approaches, retailers and some of America’s biggest companies are staffing up. Amazon is hiring 120,000 seasonal employees while UPS is adding 95,000 staffers to handle holiday shipping. Even theme park Six Flags is getting in on the hiring surge.So if you’re looking to make more money this season or have time to add a side hustle to your schedule, consider one of these 7 companies looking for holiday help. Ready, set, apply!1. TargetCompany Rating: 3.4About Them: From their Minneapolis-based headquarters to around 1,800 stores and 35 distribution centers across the U.S., Target offers a world of possibilities in an environment that empowers its team members to innovate and contribute ideas. Target offers team members competitive pay and a 10% discount on Target purchases, plus flexible scheduling to help employees balance life and work. “Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.”Seasonal Roles: Sales Floor Team Member, Backroom Team Member, Apparel Team Member, Online Order Fulfillment Team MemberSee Open Jobs at Target[Related: Holiday Hiring Dos and Dont’s]2. Kenneth Cole Productions, Inc.Company Rating: 3.5About Them: With fashion footwear, handbags and apparel, Kenneth Cole is a premier design company and is currently hiring to add to its arsenal of holiday employees. The Company markets its products to approximately 5,700 department and specialty store locations, as well as through its Consumer Direct business, which includes full-priced retail stores, Company Stores (“outlets”) and e-commerce. Employees enjoy up to 50% off the lowest ticketed price in store and online, plus a “cool job culture.”Seasonal Roles: Seasonal Sales Lead, Assistant Store Manager, Stock AssociateSee Open Jobs at Kenneth Cole3. Neiman MarcusCompany Rating: 3.0About Them: Not for the faint of finances, Neiman Marcus department stores offer high-fashion, high-quality women’s and men’s apparel (from such labels as Chanel and Prada), shoes and accessories, fine jewelry, china, crystal, and silver. The company operates about 40 Neiman Marcus stores in some 20 states and Washington, DC, as well as two Bergdorf Goodman stores in New York City and about 30 Last Call clearance center outlets that sell marked down goods.Seasonal Roles: Full-Time Seasonal Wrap & Pack, Sales Associate-Gift Galleries, Holiday Stock AssociateSee Open Jobs at Neiman Marcus4. UPSCompany Rating: 3.5About Them: As a global leader in package delivery and supply chain solutions, UPS is passionate about innovating new ways to make business work better, from complex international distribution networks to local business deliveries. That’s logistics. And that’s exactly what a career at UPS is all about. UPS plans to hire 95,000 seasonal workers to handle holiday packages this season, roughly the same number it brought on last year.Seasonal Roles: Automotive Mechanic, Package Center Supervisor, Driver Helper, Seasonal WalkerSee Open Jobs at UPS5. AmazonCompany Rating: 3.5About Them: Amazon’s mission is to be Earth’s most customer-centric company where people can find and discover anything they want to buy online. And they are hiring more than 120,000 “seasonal Amazonians” this holiday season. From Phoenix to Chattanooga, Baltimore to the Bay Area, there are available positions across the U.S. “This is our favorite time of year—we love serving customers during the busy holiday season and we’re excited to bring on more than 120,000 seasonal employees this year to support growing customer demand. Last year alone, more than 14,000 seasonal employees stayed on in regular, full-time positions after the holidays and we expect to increase that number this year,” says Mike Roth, Vice President of Global Customer Fulfillment.Seasonal Roles: Warehouse Coach, Customer Service, Fulfillment AssociatesSee Open Jobs at Amazon6. Macy’sCompany Rating: 3.1About Them: Macy’s, Inc. is one of the nation’s premier retailers, employing a diverse workforce of more than 170,000 associates. The company operates the Macy’s and Bloomingdale’s brands with about 840 stores in 45 states, the District of Columbia, Guam, and Puerto Rico, as well as the macys.com and bloomingdales.com websites. “From part-time job opportunities and seasonal jobs to retail management jobs, Macy’s has employment opportunities that fit your life and where you want to go.”Seasonal Roles: Holiday Retail Merchandising, Overnight Replenishment, Cosmetics CashierSee Open Jobs at Macy’s7. Six FlagsCompany Rating: 3.4About Them: Six Flags is just as thrilling a place to work as it is to visit! If you are a friendly person who is motivated by a dynamic workplace, you will thrive in their welcoming environment. The company operates 16 parks in the United States, one in Mexico City and one in Montreal, Canada. For more than 53 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions.Seasonal Roles: Seasonal Human Resources Trainer, HVAC Assistant, Singer/Dancer for Holiday in the Park, Security OfficerSee Open Jobs at Six Flagslast_img read more

Three Ways Job Seekers Can Take Advantage of the Global Skills Gap

first_img 4.4★ 4.4★ 23 hours ago 23h 23 hours ago 23h Site Reliability Engineer – Solution Technology McKinsey & Company Chicago, IL Available Jobs at McKinsey & Company in Chicago, IL Data Scientist – University Students McKinsey & Company Chicago, IL 4.4★ Intern – Data Science, University Students McKinsey & Company Chicago, IL 4.4★ 4.4★ Employers around the world bemoan the dreaded skills gap, lamenting that they can’t find workers with the appropriate training to fill sorely needed roles. Meanwhile, millions of would-be workers are unemployed or underemployed. So where is the disconnect? And more importantly, how can it be fixed? It’s a complex, seemingly intractable issue – but Mona Mourshed, Senior Partner at McKinsey & Company, is dedicated to solving it at both the education and job placement levels. Mourshed leads both McKinsey’s global Education Practice, which supports schools and vocational institutions to improve students’ skills, and the youth employment nonprofit Generation, founded by McKinsey, which places disconnected young adults in jobs through innovative training programs. She explains how Generation is working to create a replicable model to narrow the skills gap through focused training of young people – and how job seekers of any age can position themselves to fill the gap, too.Explain the skills gap. Why is it such a difficult problem, and why does it exist?You have to begin with the sheer magnitude of it. Worldwide 75 million young people are unemployed, and three times as many are underemployed. Juxtapose that to what employers say — 40% of them, across sectors, say they cannot find the skills they need even for entry-level work — and you see there’s a problem. How is it possible these two things coexist? If you take that question as the frame of the challenge, on the side of learners only one in two globally would say their education or training will find them a job. That’s quite tragic. Further, only about 35-40% say they had the information they needed to make the right decisions about what to study and how to do it. This could be information about wages, options, programs, what’s the most effective process to getting trained correctly.On the side of the employer, there are a number of factors. First, employers face information vacuums when it comes to mastery of skill. We often use degrees or certificates as a proxy for mastery, but a piece of paper doesn’t necessarily mean you have the mastery of a given skill. The second issue is a data gap in the return on investment. A study done two or three years ago found less than 20% of CEOs know the ROI for their corporate learning programs. That’s a deterrent; if they knew, they would invest more. So on both sides we’re dealing with information gaps, data gaps, expectation gaps. Meanwhile, the pace of job creation is slower than the demand, and even when jobs are there we’re seeing high churn.How did Generation come to be, and how is the initiative working to narrow the skills gap?I did my Ph.D. in economic development, and I took that as an opportunity to return to the Middle East, where I’m from. There was a lot of interest in the region at the time, and I began working with McKinsey when they were opening an office there. I was interested in how school systems become high performing, and I founded the Education practice within McKinsey.Generation has been live for two and a half years. It’s the world’s largest demand-driven youth employment program; we place people in jobs. We work across five countries – the U.S., Spain, Kenya, India, and Mexico – in 47 cities. It’s a skills-training focused on four sectors: healthcare, tech, retail, and skilled trades. We realized that as children were progressing through primary and secondary school they were encountering increasing roadblocks to developing their careers. So we’re developing a view about solutions: how we can support young people to be employed.We seek to deliver to them higher productivity and higher income, by focusing on effective training for jobs that are high churn or require scarce skills.Our graduates, who are 18-29 on average, are making two to six times what they were making prior to Generation. They’re a fragile learner population — they tend to face challenges likes poverty or single parenthood – but one that is very motivated to improve their well-being.  So we offer social support services because often with this more disconnected youth population — getting jobs involves more than getting appropriate training. We find transportation and child care, which are often critical barriers. We drill into them: What is your plan A, plan B, plan C for how to get to work every day? It sounds simple, but without these critical barriers removed, they might not get to work and then even the best training won’t be of help.We’re two and a half years into the Generation journey, and we have 13,000 graduates and an 82% job placement rate. We’re aiming to reach 1 million young people. There are two main challenges in solving the issue. The first is replicability and scalability. Programs can help hundreds of young people annually, but the problem is in the hundreds of thousands. The second challenge is the data. There isn’t a lot of science to show employers the return on investment in programs to narrow the skills gap. We need to provide sufficient evidence. So Generation is focused on making our progress replicable and the ROI demonstrable. We map out boot camps that are 4 to 12 weeks long. We get them placed in jobs. We track for the employers these new employees’ productivity, retention, and more to show the cost of the program is no more than two months of the salary. In fact, we’ll be 50% self-financing by the end of this year and 100% by 2019.We’re seeking to embed this methodology in training providers because we believe this message and this work is powerful. What we are finding is that yes, it is possible.How can job seekers position themselves to take advantage of the skills gap? There are a number of things anyone can do, whether you’re 18 and deciding what you want to study or you’re further along in your career and you’ve just been displaced.First, understand where the jobs are. Any number of information sources will describe the volume or job demand in different professions and their wages. Also, focus on places of study that actually yield graduates who get jobs. I would very much ask before any education or training program: What are the job placement and retention rates? That’s critical as you look at what is a productive course of study.Second, the type of program you enter should be one in which you learn by doing. Obviously, there is a place for learning theory in every profession, but it needs to be complemented by practicum activity so you achieve true mastery. You can’t just dive into a program simply to say you did it.Third, determine whether there is there is a credential that the industry values, like CompTIA or IT – or a state- or industry-level certification that employers want. You want to check all the boxes when they consider your application. You’re working to solve macro-level, global issues. What’s your advice for someone who wants to tackle big problems for a living?If you had asked me 15 years ago if I would be working in the employment and education space, the answer would not have been yes. It’s indisputable: There’s an element of serendipity, of “right place, right time” that brought me here.Developing ecosystem thinking is the most important. But a big part of it is to simply start. Fundamentally, I think for millennials — who are, by all counts, quite mission-oriented — the world today has a lot of complex problems. For those who are inclined to say, “Yes, I want to take that on,” the first step is to tackle small complex problems that you find in your community, and move on from there. Just start with something that can help others and the world around you. That’s how it all begins. 4.4★ Senior Designer – McKinsey Design McKinsey & Company Chicago, IL Proposal Advisor McKinsey & Company Chicago, IL 4.4★ 23 hours ago 23h 23 hours ago 23h 23 hours ago 23h 23 hours ago 23h 4.4★ Manager – Learning Design McKinsey & Company Chicago, IL 23 hours ago 23h Staff Software Engineer, Tech Lead – Solutions Technology McKinsey & Company Chicago, IL 4.4★ 23 hours ago 23h 23 hours ago 23h Software Engineer – Solutions Technology McKinsey & Company Chicago, IL Specialist – Quality Compliance & Remediation McKinsey & Company Chicago, IL Senior Solution Analyst – Wave McKinsey & Company Chicago, IL 23 hours ago 23h 4.4★ See more McKinsey & Company jobs in Chicago, ILlast_img read more

How to Get a Job as a Data Scientist

first_img Data Scientist Hiring Process Opportunities for data scientists are available in many areas, including the tech industry, related industries that use technology, government research, and academic research posts. In the private sector, the hiring process as a data scientist requires candidates to put their hard skills and soft skills on display. Like any application, you’ll most likely submit a resume and cover letter to the company you’re interested in, or a recruiter will reach out to you. You may also be asked to show previous examples of your work as a data scientist. If the company likes your resume, they may set up an interview right away, or they may send you a pre-screening assignment first. Once candidates reach the interview stage, two types of interviews should be expected: an interview to assess fit with the company culture, previous work experience, and soft skills, and a technical interview to assess the candidate’s mathematics, data analysis, and coding abilities. Depending on the level of the position you’re applying for, there may be additional take-home assignments and interviews with company personnel to assess the candidate’s fit for the role. How to Get Hired as a Data Scientist While we often hear astronomically high figures for data scientist salaries and may feel compelled to jump into the profession simply on that account, it’s important to first evaluate whether this profession really suits your skills and strengths. Data science involves — almost exclusively — heavy computation, math, and computer programming, day in and day out. Consider taking an online course on data science before delving into degrees and training programs. Degrees needed Your first step towards becoming a data scientist is earning a bachelor’s degree. Data scientists hail from a variety of undergraduate disciplines within the field of STEM, including statistics, engineering, math, computer science, and physics. While further education isn’t technically required to enter the data science field, the vast majority of data scientists hold advanced degrees, including 44 percent who hold a master’s degree and 48 percent who hold PhDs. Gaining an advanced degree can also give you an edge in the job market by offering you the opportunity to specialize in a particular field of data science, such as data visualization, database management, cloud computing, or machine learning. Skills for data scientists Becoming a data scientist is all about technical skills. While soft skills like communication, diligence, and organization are certainly important for a data science role, the bulk of the work you’ll be doing as a data scientist requires some serious technical skills, including knowledge of programming languages, data analysis software, statistical methods, and practical knowledge of data analysis implementation. As with most professions, salaries for data scientists vary widely based on his or her years of experience. Salary data from Glassdoor indicates that the average base pay for data scientists is $117,345 yearly, and the average base pay for senior data scientists is $136,633 yearly. An entry level data scientist can expect to make $99,834, on average according to Glassdoor salary data. Meanwhile, a seasoned veteran can earn above $141,921 on average, with companies like Facebook, Google, Booz Allen Hamilton, IBM, and Oracle paying more. Related Careers to Data Scientist How Much Does a Data Scientist Make?center_img Data Scientist Job Market Preparing for data scientist interviews can be a gargantuan task. Not only do you have to talk to interviewers about your past experience, work philosophy, and strengths as an employee, you also need to prove your technical prowess through grueling take-home assignments and in-person technical interviews. Here are a few tips for preparing for your data science interview: Learn what the position requires – Carefully scour the job description for information about what type of skills the job will require. These are the skills to zero in on when practicing for your technical interview. Research the company – As with any interview, knowing the ins and outs of the company you’re applying to. If they produce a specific product, it can be helpful to come up with questions about the product, and even to think of suggestions for improvement for it. Get ready to talk about your past – Make sure you have a way to show interviewers your past work, which can range from websites you helped build to hackathons you participated in, to code you wrote on Github. Browse interview questions –  When preparing for your interview, familiarize yourself with typical interview questions, such as “what is your greatest strength?” and “tell me about yourself”. Also review the technical interview tips that Gayle Laakman McDowell, the author of Cracking the Code Interview, shared with Glassdoor. Data Scientist Job Interview Tips According to the Bureau of Labor Statistics, there were 27,900 computer and information research scientists employed in the United States in 2016. The BLS projects that from 2016 to 2026, employment for computer and information research scientists will grow by 19%, which is much higher than the average for other professions. Data Scientist has consistently been ranked one of the top 50 Jobs in America, according to Glassdoor, with a high job satisfaction rating as well as a high median base salary.“There’s no question that emerging technologies designed to grow and scale business, such as artificial intelligence, machine learning and automation are having an impact on the types of jobs employers are hiring for across the country. As a result, we’re seeing a spike in demand for highly-skilled workers,” said Glassdoor Economic Research Analyst Amanda Stansell. There are many careers besides being a data scientist that allow you to get hands-on with data and work within the technology industry. For the careers below, there are ample opportunities in the technology industry with high compensation, and only a Bachelor’s degree is required – or, if you’re highly motivated, self-training on the skills necessary.   SOFTWARE DEVELOPER Median Pay: $103,560Degrees Required: Bachelor’s degreeDATABASE ADMINISTRATORMedian Pay: $87,020Degrees Required: Bachelor’s degreeWEB DEVELOPERMedian Pay: $67,990Degrees Required: Associate’s degreelast_img read more

Coventry teenager Chris Camwell waiting for Stoke offer

first_imgCoventry City teenager Chris Camwell is waiting for Stoke City to finalise his signing.The Sentinel says reports in Coventry suggest the 18 year-old left back is leaning towards signing a new deal with the Sky Blues after becoming frustrated with the lack of transfer activity.The Bedworth-born youngster, who is out of contract this summer, is apparently keen to settle his future ahead of pre-season training in a fortnight.Stoke were linked to Camwell earlier this month as they continue their search for teenage talent with genuine first-team prospects.last_img read more

Nonprofits — first in social media?!

first_imgForget corporate savvy – here’s a case of nonprofit savvy.According to a new study cited by massnonprofits, we nonprofits are cutting edge when it comes to social media:Charitable organizations are outpacing the business world in their use of social media, according to a study recently completed by The University of Massachusetts Dartmouth’s Center for Marketing Research. According to the study, “America’s largest charities are turning to the Internet in an effort to increase awareness of their missions and to help connect with their constituencies. While these organizations are known for their nonprofit status and their fundraising campaigns, they demonstrate an acute awareness of the importance of Web 2.0 strategies in meeting their objectives.”Wow, who knew?Want to get started in social media? Here are two good places to start:Network for Good’s new resource on the topicExpert Beth Kanter, who is the go-to guru on the topicHat tip to Erik at Orion for this story.last_img read more

Maternal Health Policy Series at the Woodrow Wilson Center

first_imgPosted on January 19, 2010November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The Maternal Health Policy Series at the Woodrow Wilson Center in Washington DC kicked off last week with a full house! The packed room came to join three panelists in discussing various aspects of the integration of HIV and AIDS and maternal health services. The first speaker – Dr. Charles Kamenga of Family Health International pointed out the many good reasons to integrate services and called contraception the “best kept secret in HIV prevention.” He showed that providing HIV positive women who do not wish to become pregnant with contraceptive services can avert thousands of HIV infections among infants. The second speaker, Michele Moloney Kitts of the Office of the U.S. Global AIDS Coordinator, shared her thoughts on the many opportunities to integrate services, including linking family planning services with services to prevent mother-to-child transmission of HIV (PMTCT), introducing emergency obstetric care and neonatal resuscitation into PMTCT training, and incorporating cervical cancer screening into treatment services for HIV-positive women. She also suggested that President Barack Obama’s forthcoming Global Health Initiative will put greater emphasis on HIV and AIDS and on maternal and reproductive health services. Finally, Harriet Birungi, from the Population Council, described her research with HIV-positive adolescent girls in Kenya and Uganda. She highlighted findings showing that many HIV positive girls are sexually active, yet the majority are not using contraception and, among those who become pregnant, many do not receive PMTCT services. Integrating HIV treatment services with sexual and reproductive health services for this group should be a programmatic priority. The research also shows that provider attitudes are a barrier as is creating effective linkages between HIV and AIDS centers and maternal and child health clinics.The speakers’ presentations are posted onthe Woodrow Wilson Center website. The event was webcast live, and the webcast will soon be posted on the site as well. You can register on this site to receive the announcement of the next event in this series.Share this: ShareEmailPrint To learn more, read:last_img read more

Tchau Brazil, Ete sen Ghana!

first_imgPosted on May 1, 2011June 20, 2017By: Julianne Parker, Young Champion of Maternal HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This blog post was contributed by Julianne Parker, one of the fifteen Young Champions of Maternal Health chosen by Ashoka and the Maternal Health Task Force at EngenderHealth. She will be blogging about her experience every month, and you can learn more about her, the other Young Champions, and the program here.In the last thirty days I have said goodbye to Brazil and also said hello (again!) to all the other Young Champions in Ghana as part of our Future Forum. Such events are of course accompanied by an absolute showering of emotions: I cried in Brazil on my last day with my dear young moms I had been working with since September, but shrieked with joy at seeing each YC come into Accra for our grand reunion!This is a huge time of transition for everyone: as things wrap up in our placements, all of us are more earnestly looking to what we will do next. Accra facilitated an absolute explosion of conversation between us to this end: we commiserated with each other as we explained the extreme challenges we faced in our placement countries and mentorships, and then laid down very practical schemes to move forward with our vision for a world free of maternal morbidity and mortality. Because nearly all of us were engaged directly on the front lines of this fight for the better part of the last year, we know what the real, on-the-ground obstacles are. We have the practical experience, and I know I speak for all of us when I say that we are so eager to mount those challenges and move on.A key strategy I want to use in moving forward is to optimize systems already in place: in Brazil I was able to utilize the existing rehabilitation structure Lua Nova had created for adolescent moms recovering from drug addiction and infuse it with a more rigorous (and much needed) maternal health curriculum. Before leaving Brazil, I systematized all of the curriculum and material I had developed into two user-friendly books so that Lua Nova and other organizations can simply plug in the educational materials and therapeutic activity structures into their own existing systems. I am a firm believer in creating such practical tools that can be widely distributed and utilized by multiple actors, organizations, and systems, rather than having a myriad of organizations scrambling to create material and design interventions from scratch.Now that my time in Brazil is over (ai que saudades!), I’m looking forward to how I can design a similar intervention within obstetric fistula repair and rehabilitation facilities across Africa. Too often the mothers in greatest need of life-saving knowledge are left out and ignored. I’m inspired by the work other YCs are doing, like Faatemeh Ahmadi and her work to promote dialogue education in the maternal health community, breaking down hierarchical health structures and allowing women and communities to access and direct knowledge sharing. It’s this kind of innovative thinking that we all need to optimize systems and make them actually work for women! I can’t wait to see how we all adopt these innovations into our next steps, and what an impact it will have!Share this: ShareEmailPrint To learn more, read:last_img read more

Webcast: A Technological Boost for Weak Health Systems and Maternal and Child Health, with E-Health

first_imgPosted on November 17, 2011August 15, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)On November 24, 2011 at 2pm EST, IDRC is hosting a conversation with Dr Richard Gakuba, director of eHealth in Rwanda’s Ministry of Health.Improving maternal and child health is a key aim of the Millennium Development Goals. Health systems in most developing countries are not up to task, however, and resources to improve them are scarce. Dr Gakuba believes that information technology could help these countries overcome the challenges healthcare systems face. Drawing on Rwanda’s wide experience with these technologies, he will discuss how they can help deliver better care and save lives.Dr. Gakuba has been spearheading the development of eHealth in Rwanda. He led the process of developing a five-year national eHealth strategy, and is now leading its implementation. The eHealth strategy involves deploying various technologies from the central to the remotest areas of the country.This event is free but seating is limited, so please register.IDRC’s Science and Innovation for a Better World speakers’ series, presents IDRC-funded researchers whose ground-breaking work in developing countries is shaping our common future.French and English simultaneous interpretation will be available.If you can’t join in person, watch the live webcast at www.idrc.ca/events-gakuba (at 2 p.m. Ottawa time). Questions may be submitted during the talk and will be answered as time permits. There is no need to register to join the webcast. To attend the event in person, register here.Share this: ShareEmailPrint To learn more, read:last_img read more

Women Living with HIV in Uganda and Malawi Share Their Perspectives on Option B+

first_imgPosted on June 19, 2013March 6, 2017By: Sonia Haerizadeh, Law Fellow, International Community of Women Living with HIVClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In order to prevent vertical transmission of HIV, it is critical that the perspectives and concerns of women living with HIV are meaningfully considered. Therefore, to inform the 2013 World Health Organization Consolidated Guidelines Process, the International Community of Women Living with HIV (ICW) and the Global Network of People Living with HIV (GNP+) held focus group discussions in Malawi and Uganda with women living with HIV and their communities. The women and community members shared their perspectives and concerns, and made programmatic recommendations based on their lived experiences.The goal of the focus group discussions was to understand participants’ perspectives on Option B+, a program designed to prevent vertical transmission. Option B+ recommends that pregnant women living with HIV begin triple antiretroviral therapy (ART) as soon as diagnosed with HIV and continue the therapy for life. This is different from other programs, Options A and B, which recommend that pregnant women living with HIV stop treatment after the risk of transmission to the child has passed, unless their CD4 count is below 350 cells/mm3.Almost all participants from both countries were happy that Option B+ protects infants from acquiring HIV and that it will likely increase access to ARVs for women who need them. However, there was a notable lack of consensus regarding the extent to which Option B+ will impact the closely interwoven dynamics of disclosure, conflict, and violence. Additionally, participants noted that HIV-related stigma from health care providers continues to prevent some women from accessing antenatal care.All focus group participants reported that women living with HIV were not meaningfully involved in their countries’ decision-making process to adopt and implement Option B+.“No women living with HIV of childbearing age were consulted. They sit at the top and think they speak for us…We are not aware of what is taking place…. For us here, we are left out. I’m 18 years old, you are telling me drugs for life?”– A young woman from UgandaParticipants wanted more advocacy led by women living with HIV to ensure that governments and funders understand and provide for the needs of pregnant women living with HIV, including protecting their right to informed consent and to “opt-out” of lifelong treatment.“From my experience, the women, they are not given a choice. If you like it or not, you have to take treatment because it is for your health and the health of your child.”– A young woman from MalawiFocus group participants offered recommendations to improve the implementation of the new protocol. Most notable was their identification of the need for clear information about counseling around treatment initiation, the risks and benefits of beginning treatment for life, and guidance around the best breastfeeding options for each individual. Additionally, male involvement and sensitization were also mentioned as approaches that should be encouraged at all stages, including through couples testing and counseling programs. Participants also noted that male involvement should never be made a requirement for women to access care. The focus group participants also identified areas that need further research so that women can make informed and empowered decisions about their health.The results of the focus group discussion demonstrated the importance of including affected communities in policy-making. Taking into consideration the perspectives and experiences of women living with HIV is critical in order to ensure that programs respect human rights, increase demand for services, and improve retention and adherence.To read the full report, please visit: http://www.emtct-iatt.org/2013/04/understanding-the-perspectives-andor-experiences-of-women-living-with-hiv-regarding-option-b-in-uganda-and-malawi/.This post is part of a blog series on maternal health, HIV, and AIDS. To view the entire series, click here.Learn about the MHTF’s recent technical meeting focused on maternal health, HIV, and AIDS, here.If you are interested in sharing your maternal health, HIV, and AIDS research, experience, and expertise on the MHTF Blog, please contact Kate Mitchell (kmitchel@hsph.harvard.edu) or Samantha Lattof (slattof@hsph.harvard.edu).Share this: ShareEmailPrint To learn more, read:last_img read more

SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015

first_imgJust released, our SXSW CHEAT-SHEET – a curated guide to all things SXSW Interactive 2015. With the conference just around the corner, now is the time for attendees to begin planning their strategies for navigating the awesome chaos that awaits them in Austin.In the below guide are our recommendations for the best sessions for marketers to attend, some #protips to help attendees prepare for the five-day jaunt and a list of some of Austin’s best hotspots for noshing and networking.Cover photo via Imgkidlast_img read more

Top Secret Menu Items at Some of America’s Favorite Chain Restaurants

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

Transitioning Your Finances to Life After College

first_imgJust graduated from college? Congratulations! You’ve made it to one of the major milestones in life, and you’re looking at a world of possibility.So how do you make the most of starting this new, post-university phase of life? One of the most important things to understand as you transition from college student to real world, on-your-own adulting is how to start managing your money so you can not only pay all your expenses, but also start saving and build wealth.Create Your Own SystemsHave you ever heard of engineering your environment to successfully build a new habit? Just like you might make a morning workout habit stick faster if you lay out your gym clothes the night before, you can take actions to set up systems that make building good financial habits easier.In terms of your finances, engineering your environment means taking steps like:Building and using a budgetTracking your spendingAutomating bills and other transactions, like monthly student loan paymentsAutomating transfers to savingsUsing a budget creates a framework within which you can use your money. Tracking your spending makes you more aware of how you’re using your money within that budget. And automating transfers between your checking and savings accounts makes it easyYou can use a number of tools to help you develop and stick with a money management environment that works for you. For example, a tool like Mint provides a comprehensive overview of nearly every aspect of your finances — from your budget and spending to your credit score and investments — which makes it a great place to start.Another app to consider is Digit, which makes small automated transfers from your checking into your savings. If you’d rather get a jumpstart on investing, try Acorns too. Acorns works in much the same way as Digit, but instead of putting small amounts of money into a savings account, the app invests the money for you.Remember that there’s no right or wrong way to set up budgets, track spending, or create automated savings plan. What’s important is recognizing the need for a structure, and developing one that works for you.Manage Your Money When You Make MoreAfter graduation when you start your career in earnest, you’ll likely make more money than you did back in your college days. This is great for you, but it can also cause some financial problems if you don’t think ahead. In other words: mo’ money, mo’ problemsThe biggest pitfall of earning more is succumbing to lifestyle inflation. This happens when you spend more as you earn more. Essentially, you build a spending habit — not a savings habit. And this is a problem because it’s extremely difficult to cut back your spending once you’ve adjusted to a certain level of luxury or lifestyle.If you avoid lifestyle inflation from the very beginning and make saving at least 10% of your income a priority, you’ll always find it easier to save money no matter how much you make. You don’t have to start off saving 10% right away, but it’s a great goal to work toward as your income increases.You should also take advantage of a full-time job with all the benefits it comes with as you start your career. Don’t wait to open a 401(k) or other employer-sponsored retirement plan if any are available to you. If your company offers to match your contributions, put in at least enough to get the full match. That’s free money!If you don’t have access to an employer-sponsored retirement account, you can still save as soon as you start working. Open a Roth IRA and save what you can. And remember, as you earn more, contribute more to retirement (instead of getting caught up in spending more).Continue Your (Financial) EducationYou may have just graduated from college, but don’t let learning end here. The best way to set yourself up for financial success in life is to continually seek to learn more about your money. Ask questions and seek answers. Do research. Get multiple opinions and consider different perspectives.There are more resources available to you than ever before. In addition to personal finance, money management, or investing books that you can buy, tons of information about these subjects is available for free on blogs and podcasts. While most bloggers are sharing from personal experience, there’s a lot that you can learn from what other people have tried — and if nothing else, tuning into the conversation can keep you inspired and motivated to reach your own financial goals.Staying interested and involved in your finances will help you better manage your money on a day-to-day basis and for the long-term. No one will care more about your cash than you do, and continuing to learn is without a doubt a prerequisite for building wealth. Kali Hawlk is a freelance writer and the co-founder of Off The Rails, a free mentorship platform for creative women. She’s passionate about helping others do more with their money, their work, and their lives. Get in touch by tweeting @KaliHawlk.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigationlast_img read more

How dangerous is ibuprofen and other common painkillers?

first_imgScientists have today revealed figures exposing the dangers of taking ibuprofen and other popular painkillers.Taiwanese researchers calculated the exact risk of heart attack or stroke from taking the tablets after assessing celecoxib, mefenamic acid, diclofenac, naproxen and ibuprofen.The experts found that all five medicines could affect the heart within four weeks, with some more dangerous than others.Using data from 56,000 adults with high blood pressure, they put together the odds of suffering a major cardiovascular event after consuming the painkillers.On average, one in 330 adults who take ibuprofen are hit with a heart attack or stroke in four weeks.The drug costs as little as 2p a tablet, is taken by millions worldwide and can be bought in corner shops across the UK.The exact risk of having a heart attack or stroke because of common painkillers has beenm calculated by Taiwanese sceintists.Researchers assessed the dangers of taking popular brands like ibuprofen to dimish discomfort.The most dangerous drug of the five assessed was celecoxib, which will lead to one in 105 adults suffering a heart attack or stroke.Mefanamic acid posed the least threat, with just one in 394 users expected to experience a stroke or heart attack.Another controversial contender in diclofenac, which was banned from over-the-counter sale in the UK because of the its heart dangers.The drug would cause cardiovascular events in one in 245 people four weeks after consumption, the study found.The findings were published in the British Journal of Clinical Pharmacology and comes after an array of evidence emerged in recent years linking widely taken drugs to cardiac arrest and heart attack.Nearly 56,000 adults with the condition hypertension – high blood pressure – were monitored by researchers at National Yang-Ming University, Taipei.These people had heightened risk of experiences dangerous side effects of the painkillers.Despite the gap between the figures, lead scientist Dr Yaa-Hui Dong said there are no significant difference between the painkillers.Dr Chia-Hsuin Chang, co-author of the study, said: “Our results provide important information about the comparative safety of alternative NSAID use in patients with hypertension in real-world settings.“Under low-to-moderate daily dose and a short-term treatment period, most commonly used NSAIDs have similar cardiovascular safety profiles.”last_img read more

The Debilitating Anxiety Symptom No One Ever Talks About

first_imgUntil only recently, I kept a big aspect of my anxiety hidden from the world because I was deathly afraid of the consequences I would suffer if I talked about it. I was already fearful of the judgment I may experience from opening up about my anxiety, but this was huge. What if people thought I was actually crazy? The anxiety of this backlash made me feel physically ill, and I felt like there was no one I could turn to who would understand.I’m talking about intrusive thoughts, which the Anxiety and Stress Disorders Institute of Maryland says “become obsessive, provoke fear and shame, and often lead to doubts about sanity, control, motives, character and safety.” They’re common in those struggling with general anxiety, post-traumatic stress disorder, panic disorders, and obsessive compulsive disorder.A majority of my life has been spent dealing with anxiety, so as long as I can remember, this symptom has always affected me. I never understood why frightening images and scenarios would pop into my head, leaving me anxious and scared. I didn’t know I was experiencing intrusive thoughts or why they were disrupting my reality.People who suffer from anxiety often experience these episodes, during which they see an alarming event playing out in their head. These intrusive thoughts are frightening scenarios we create, causing us to think of harmful things we might do to ourselves or people we love.The thing is, though, we would never act on these thoughts, and we know that, but we feel the fear as if they are really happening, and they make us incredibly uncomfortable. These thoughts are an automatic reaction and completely out of our control. Our brains become a movie reel of thoughts and actions we play out in our mind, and we can’t look away.When I was a kid, these intrusive thoughts came in the form of monsters, like the ones you see in movies. Despite knowing monsters didn’t exist, they came alive in my mind and gave me physical symptoms of fear. Sometimes it would get to be too much, and I would hide under my covers and cry at night. I knew in my mind nothing could hurt me because there was physically nothing there, but I couldn’t understand why these images haunted me.As I gained more life experiences, my intrusive thoughts developed into other fears. Now that I was older, these thoughts turned into new scenarios, ones that felt more real. For example, when I started driving, I’d see myself veering off the road, hitting a side rail, flying off a ledge, or running head-on into a semi. I didn’t really want to do any of these things. I just wanted to get to my destination, but these thoughts would keep running through my mind, and I couldn’t stop them.I’ve learned that these intrusive thoughts are our brain’s coping mechanism for fear. They distract us from the anxiety we are feeling in real life with a fictitious event we can focus on instead. This is your brain’s way of trying to help you with the anxiety you’re experiencing in real life. It’s as if your brain is telling you, “Look, I know you’re afraid, but it could be worse, so whatever is going on isn’t that bad.”Believe it or not, my childhood monsters have followed me into adulthood, and I still see them when I get anxious. Because I’ve been experiencing them for so long, I’ve mostly become numb to their effects. However, I do pay attention when these intrusive thoughts surface, as it’s an indication that my anxiety is off the charts and I need to stop and assess myself.I’ve opened up about it to only a few of my closest friends; one has anxiety and confirmed that she herself experiences the same thing. She thought she was crazy, like me, and didn’t dare tell a soul for fear of judgment and ridicule. It was relieving to both her and me that we were not alone.I want those who don’t experience intrusive thoughts to know this is not something to be alarmed about. We are in no way looking to hurt ourselves or anyone else; we are just trying to cope with our anxiety. If someone close to you experiences these intrusive thoughts, just love and support them. That understanding will help ease the anxiety we feel from even having these thoughts. Know, though, that this is not a problem you can solve; this is a process that we will go through regardless.If you struggle with intrusive thoughts, share them. The more we share these experiences, the better we can understand ourselves and others and the more we can help one another. Know you are not alone and you are not crazy.Sourcelast_img read more

Signs of a Growing Movement to Reduce Food Loss and Waste

first_imgLast week I had the pleasure of participating in Feeding the 5000-DC, a huge event where food that otherwise would have been thrown away was cooked up and fed to citizens of Washington, D.C. Just like a similar event in New York City a week earlier (which reached 10,000 meals), thousands of people showed up. And thousands of delicious meals were served, made from misshapen vegetables, unsold rice, stems, and other perfectly edible but typically wasted food bits.Events like Feeding the 5000 convince me that we are on the upward swing of a growing movement. It’s a movement that realizes that something dramatic needs to be done to stop the travesty of food loss and waste for the sake of people and the planet.Champions of a CauseFeeding the 5000 is the brainchild of Tristram Stuart, founder of the NGO Feedback. Stuart is one of Champions 12.3, a unique coalition of leaders from government, the private sector and civil society dedicated to inspiring ambition, mobilizing action and accelerating progress toward achieving Target 12.3 of the Sustainable Development Goals (SDGs). This target seeks to halve food waste at the retail and consumer levels by 2030, while also reducing food loss along production and supply chains.From left to right: Andrew Steer (WRI), Tristram Stuart (Feedback), and U.S. Secretary of Agriculture Tom Vilsack. Photo by Craig Hanson/WRI What we need now are solutions. Here are three starter ideas I think would help accelerate action on reducing food loss and waste:1) Set targets.The first step is for countries, cities and companies to set food loss and waste reduction targets consistent with SDG Target 12.3. Targets set ambition, and ambition motivates action. Countries like the United States are already leading in this regard, with the USDA and US EPA setting the nation’s first-ever food waste goal—a 50 percent reduction by 2030. The leaders of these two agencies are truly Champions of SDG Target 12.3.Industry associations are also are setting targets. The Consumer Goods Forum—representing 400 retailers, manufacturers and service providers across 70 countries—has resolved to reduce food waste from member operations by 50 percent by 2025.Wouldn’t it be great if all major U.S. cities set their own reduction targets?2) Measure to manage.Second, the old adage that “what gets measured gets managed” should be applied to food loss and waste.Most countries, cities and companies currently do not quantify how much or where food is being lost or wasted. Moreover, there is a lack of consensus on the definition of food loss and waste, as well as challenges in how to measure it.Measuring food loss and waste, however, is becoming easier. Just three weeks from now, WRI along with UNEP, the FAO, WBCSD, the Consumer Goods Forum, EU FUSIONS and WRAP will launch the Food Loss and Waste Protocol. The Protocol will provide internationally consistent definitions, credible methods for quantifying food loss and waste, and transparent approaches for reporting results.3) Take action.Finally, we all need to take action. In countries the United States, this means things like:Making it easier for safe, unsold food to get onto the plates of those in need;Standardizing food date labeling practices so people don’t throw away safe, edible food;Reducing portion sizes; andEncouraging retailers to supply, and consumers to eat, food too often considered “imperfect” (think bumpy tomatoes or misshapen strawberries). Ugly food is beautiful—and nutritious—to eat!Target, measure, act. Following the inspiration of Feeding the 5000, let’s aspire toward a world where no more food goes to waste! Quite a few fellow Champions also played roles in the Washington and New York events. Tom Vilsack, Secretary of the U.S. Department of Agriculture (USDA), donned a chef’s apron and demonstrated recipes for gazpacho and a tomato sandwich, using unsold tomatoes. WRI’s Andrew Steer reminded the audience of the significance of the challenge (see the list of facts below). And organizations led by other Champions helped support the events, including Judith Rodin of The Rockefeller Foundation, Gina McCarthy of the U.S. Environmental Protection Agency (EPA), Achim Steiner of UNEP and Rhea Suh of NRDC.From Problem to SolutionsBy now you may have already read some of the big numbers about food loss and waste:An estimated one-third of all food is lost or wasted from farm to fork every year globally;This amounts to about $940 billion per year in economic losses;Lost and wasted food consumes one-quarter of all the water used by agriculture;It requires land area the size of China to grow; andIt contributes 8 percent of global greenhouse gas emissions. If food loss and waste were a country, it would be the third-largest emitter, behind China and the United States.last_img read more

7 Ebooks to Write ASAP to Generate More Leads

first_img Originally published Oct 12, 2011 5:00:00 PM, updated February 01 2017 Topics: Content Types Content creation is an important part of inbound marketing success. Content generates leads, educates customers, and shortens the sales cycle. However, inbound marketing content is more than just blog posts and product web pages. Think of blog posts as a primer on a topic. You can learn a few helpful tips from a 600 word blog post, but if you want to gain a deeper understanding of the subject, you need an ebook.An ebook is a long-form piece of content that is equal in length to a chapter or two of a traditional print book or manual. Because ebooks provide such deep value, they are traditionally placed behind a lead generation form on a landing page. Your prospects are looking for solutions to their problems, and ebooks are one way to give them answers while introducing them into the sales process.As you continue to improve your inbound marketing strategies and tactics you need to create different types of ebooks to generate leads and help reduce sales cycles. Here are seven ebooks that you should write ASAP for your business.7 Ebooks to Write TODAY to Generate More Leads1. 10 Best Practices for [Insert Industry/Topic] – Some prospects are new to your industry and need to have a clear understanding of best practices. This type of ebooks also allows your business to establish itself as a thought-leader within the industry.2. Check List For Evaluating [Insert Product/Topic] – For most industries their isn’t a clear framework for evaluating purchasing decisions that is publicly available. Create one for your industry. It builds trust. It also helps you hire better customers who will have a hire retention rate.3. An Introduction to [Insert Industry/Topic] – To generate the most leads at the very top of your funnel you need to have an other that applies to the majority of your target market. Having content that even in the title establishes itself as introductory will help maximize your top level lead flow.4. 12 Common Questions About [Insert Industry/Topic] Answered – This ebook topic is about playing on the motivating factor of curiosity. Everyone thinks they know every common industry issue, but the still have to download your guide to make sure. More importantly this is another opportunity to educate prospects and point out key points of differentiation between you and your competitors.5. 7 Mistakes To Avoid When Buying [Insert Product/Topic] – People hate failing. it is human nature. Giving them a blueprint to avoid failure is gold. Relating it specifically to your product makes it even better.6. 50 [Insert Industry/Topic] Statistics For Better Decision Making – Data works. Everyone loves to have insight into their problems. Use you own data or data from a third-party to create a story that uses data to educate leads.7. Learn From The Best: [Insert Number] [Insert Industry/Topic] Experts Share Insights – Your company is an industry expert, but it is not the only one. The best credibility and validation you can get for your business is often from third-party experts. Apply this idea to inbound marketing content. Pick a handful of industry experts and have them contribute their ideas and recommendations to an ebook that is created and promoted by your company. Often these third-party experts will help you expand the reach of your content, by sharing it with their own networks. Yes, ebooks are a major time investment. However, they are a catalyst for lead generation. There are ways to make ebook creation easier, but that is another post. What other types of ebooks do you like? Photo Credit: cafenut Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE

first_img3) AT&TSpeaking of diving in to your company page more, if someone was inspired enough by your cover photo to want to explore what you do, they might venture over to the ‘Products & Services’ section of your LinkedIn page. I hope you’re prepared to leverage this section to its fullest! With the new pages, this element of your profile is now much more prominently featured on your homepage. Take a look at how easy it is to see on AT&T’s page, for instance: 4) CitiIf you’re worrying what on earth to put in that new cover photo of yours, consider the creative spin Citi has taken. They’ve actually turned their’s into a timeline of their company history — a perfect alignment with the horizontal cover photo! You could also repurpose the cover photo you’re using on your Facebook Timeline if you just adjust the dimensions a tad! 5) HubSpotOf course, we wouldn’t leave you without a sneak peek at our own LinkedIn page. It’s not just because I love looking at how happy our inbound marketing software makes my coworker Pam in that cover image. It’s because I want to highlight one last feature of the new LinkedIn Company Pages — the ability to target your page posts. Now, that is not a new feature. But you might not have even know it was a feature before, because it was kind of hidden.So, see our most recent update? If we wanted to, we could target that to only a select audience of our LinkedIn followers! We love the greater emphasis on personalization we’re seeing here … as you may know, we’re also pretty big fans of greater personalization abilities in marketing. Are you going to set up your new LinkedIn company page? Are you taking the new layout as an opportunity to get more creative with your LinkedIn presence?Image credit: garryknight Topics: A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. In fact, we wrote an entire ebook about how to set it up.Problem was, the new layout and design wasn’t available to everyone yet. So you may have learned what you’d have to do eventually … but you couldn’t actually, you know, do it.Wait no longer, marketers! The new LinkedIn company page design is HERE! Go set it up! Right now! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn’s New Company Pages. But that’s not what this post is for. This post is to highlight some of the companies that have already set up their pages — they were included in the beta — so you can get a little inspiration for your own page! Let’s take a look at the new LinkedIn Company Pages in action.5 Examples of the New LinkedIn Company Pages You Should Check Out1) DellWe’re featuring Dell’s page here to teach a lesson about getting around the ‘About’ section. Do you notice how with the new pages, the ‘About’ section has been moved to the bottom of your page? Well, if that bums you out, you can do what they’ve done, and incorporate a little snippet about who you are right into your brand spankin’ new cover photo! Originally published Oct 4, 2012 12:05:00 PM, updated October 20 2016 2) Hewlett-PackardHowever, I do like the more creative, artistic cover photo that HP has created. There is still copy on there that explains who they are … it’s just not so literal as what Dell has done. Their copy is more inspirational, and probably encourages people to investigate their LinkedIn presence a tad more than some generic boiler plate copy. This speaks to what HP believes in. If you were to click ‘See all,’ you’d be taken to the new ‘Products & Services’ page which, frankly, isn’t that much different. However, one really cool new element is the prominence of recommendations. Now, visitors can see who in their network has recommended your products or services. That whole element of social proof is pretty darn strong! LinkedIn Company Pages Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more