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How To Target Job Seekers With Your Facebook Fan Page

first_imgTargeting Diverse Employment Groups.  If you are an affirmative action employer, you can focus some of your Facebook recruiting efforts directly to these job seekers by age and gender.  While this presents an opportunity to focus your messaging, I also see the potential liability as employers can target their recruiting efforts with potential discrimination against a protected employment class.This new feature, which began undergoing testing in early August, is still only limited to a number of fan pages. Because this option is only available to pages with 5,000 fans and above, look for companies to even more aggressively promote their pages in order to receive this added benefit. While Facebook is the number one social network in the world, it has two distinct disadvantages when it comes to using it as a tool for recruiting and hiring from:It’s Not Easy to Search.  Unless you are a master sourcer or use Boolean search, Facebook is not easy to search, scan, or find job seekers.  This is very different than LinkedIn, which makes it’s bread and butter offering a recruiter’s paid access to easily search and find qualified candidates as well as a passive or active job seekers. Education Specific Targeting.  Maybe I’m struggling filling roles in healthcare or for a position that requires a unique and very specific degree program or background.  If this job seeker is currently a fan, I can point my message directly to their news feed.center_img Messages or Posts Can’t Be Targeted.  As a job seeker, I’m typically experienced in a certain industry, trade, or skill.  While I may be actively searching for work, Facebook does not offer a way to target messages to that particular user or group of job seekers.  I’d love for active job seekers to “opt-in” via Facebook to receive job postings either by an individual company or a Facebook Fan Page or by radius for an entire metropolitan area when a posting fits specific criteria.  Many corporate fan pages that provide a Facebook job listings tab offer candidates the option to receive messages either by email or text.Personally, I think Facebook is missing out on a potentially lucrative job seeker notification system, but then again not every social network strives to be LinkedIn. Thankfully, they have recently presented an interesting solution to help Facebook Fan Page’s target specific groups and possibly job seekers.Facebook Fan Pages with more than 5,000 likes are now able to target specific fans by options including age, gender, relationship status, location, and education.  While page post targeting applies only to news feed distribution, this is a step in the right direction as employers are looking for way to reach a specific user audience and rise above the noise increasing candidate engagement and further strengthening the employer brand and job seeker relationship.  Did I mention this new feature is offered at no cost to you?  It is a separate feature from Facebook’s paid option, promote post.There are a number of ways I see recruiters and hiring managers taking advantage of this new feature:Promoting Specific Job Postings & Career Fairs by Location.  This is a biggie.  I can target my posts to a certain geographic location keeping unnecessary updates out of other fans feeds.last_img read more

4 Tips to Get Your Resume Mobile Ready

first_imgAlmost everyone these days uses their smartphones for work. Recruiters are too, which means you need to have your resume optimized for mobile.While it may not be a requirement for most jobs today, anything that makes it’s easier for the hiring manager to read your resume is going to will give you a leg up.“A lot of people tend to use their phone to review new applicants,” says Jesse Siegal, senior managing director – temporary staffing at The Execu|Search Group. “Getting your resume mobile friendly is only going to help and give you little more of a competitive edge in a pretty tight market.”Getting your resume mobile ready doesn’t mean a complete redo, but it does mean you want to make sure the layout and content keeps mobile readers engaged. From choosing the right font to making it easy to read, here’s how to optimize your resume for mobile:1. Keep it simpleUnless you work in a creative field where your resume is an extension of your portfolio, the best way to ensure your resume can be read regardless of the device is to keep it simple. “Avoid anything that is overly complicated like columns,” says Pamela Skillings, co-founder of job coaching firm Skillful Communications. “No colors and no crazy formatting. It might get garbled.”Since most people will be looking at their mobile screen vertically and scrolling down, you also want to make sure it fits in the pane of the phone or mobile device, says Siegal. The font should also be something basic like Arial, he says, noting you can differentiate sections of the resume with a smaller font instead of bolding items. “You want to make it a little more compact and laid out and a little easier on the eye,” says Siegal.2. Be concise and to the pointRecruiters and hiring managers are often operating under a tight deadline and don’t have time to read a resume that drones on and on. On a smartphone, people typically have even less patience, which is why brevity is your best friend. “Minimize scrolling and cater to short attention spans by ensuring that you get your point across with the least amount of words possible,” says Jesse Wright, vice president of recruiting and delivery at Adecco Engineering and Technology. “Ideally, your resume should be able to be captured in a single screen shot.”Experts says to include all of the information about your career, accomplishments and achievements that pertain to the job opportunity up top and leave the less important things at the bottom. When someone opens a resume on a mobile phone, what they see first is the “make or break it” for the job candidate, says Skillings. You want to make sure you are optimizing that piece of real estate by having the most relevant and interesting information right at the top, she says. “The biggest thing is making sure you are grabbing them with what is immediately visible,” says Skillings.3. Take advantage of hyperlinksStanding out is pointless if you make it hard for the recruiter or hiring manager to contact you. An easy way to prevent that from happening is to add hyperlinks to your phone number and email. Ideally you want the recruiter to be able to contact you directly from your resume, says Wright. If you use social media as part of your job search, then Wright says to provide hyperlinks to those as well.4. Test your mobile resume before sending it outAnything can go wrong with technology, and the last thing you want to happen is a problem with your resume. That’s why it’s extremely important to test your resume on as many mobile devices as you can including an iPhone, iPad, and Android phones. Another option is to save your resume in the PDF format, which provides easy mobile viewing. “You don’t want to make assumptions,” adds Skilling. “Testing it is important.”last_img read more

How To Ask Your Boss For More Money

first_imgAre you one of those people afraid to ask certain questions because you may not get the answer you want?If your answer is ‘yes,’ congratulations and welcome to the human race!I’m not a psychic, but I am going to go out on a limb here, and guess that a little two-letter word is the basis for most of your fear.That word, of course, is “NO.”If you have been slugging it out in the trenches for a few years and are beginning to think , “Hey, I should be getting compensated a little better,” then put on your gloves and get ready to rumble.It is the rare position in today’s job market that comes with automatic pay raises, and most bosses are not of a mind to arbitrarily hand out more money without being asked.So, it is up to you to determine if you’re ready and deserving of a salary increase, and only you can take charge of the situation. To help you get the results you want, here are six tips to help you feel properly equipped for the “fight.”1) There are no hard and fast rules for “when” you should ask for a pay raise. However, you should at least wait until your history with the company has given you time to have proven yourself to be a valuable team member.2) Strike while the iron is hot. Look for an opportunity to go above and beyond the call of duty. Rarely is there a better opportunity to get the answer you want than while you are riding high on a wave of recent success.3) Never, never, ever use company sponsored social gatherings to hit your boss up for more money. The outcome is likely to be quite embarrassing for both of you, and your professional image may be damaged beyond repair.4) Like any good attorney, be prepared to make your case. Have documentation readily available that proves to the powers that be that you do indeed deserve the pay raise you’re seeking. Have you saved the company money by incorporating some new way of getting things done? Were you key in getting a big client to use your product or service? Can you prove that you regularly show up early and stay late?If you think you deserve a raise, be crystal clear about why you feel this way and how your actions impacted the company’s bottom line (and/or made your boss look better). Nothing wins a debate like facts. This is another reason to keep your resume current with a running list of achievements. As well, maintain a file of any emails or other notes that underscore your value-even track conversations with your boss, customers, vendors, team mates and others with whom you have collaborated that articulate something good or valuable you have contributed.5) Research your salary marketability. Tap online resources such as Glassdoor to see how your compensation package stacks up with salaries and bonuses for your specific job at other companies. You can even do a search by similar types and sizes of companies and region or city, to ensure you are comparing apples to apples. For example, here’s a snapshot from Glassdoor of what a Marketing Director in Cincinnati, OH earns:By being armed with what others in your position earn, you can further build a case. In particular, if the duties of your role have expanded since you last earned a pay raise, that may mean the position title, and often with it, the salary level, should similarly be expanded.6) Be open to other forms of compensation. There are some companies that simply do not have the funds available for a raise, no matter how much they may think you deserve it. Would you be happy if you were allowed to come in late or leave early a few times a week? Perhaps you would like to negotiate flextime, including occasional work-at-home office hours? What about adding a few extra days to your vacation time? Would you be willing to accept compensation in the form of the products or services your company provides?  There are many ways to get a raise that don’t necessarily mean more cash in your paycheck, but may be just as valuable.Remember, don’t let fear keep you from asking for additional compensation if you truly believe you deserve it.  Be confident in your value. The last time I checked, it is still illegal for bosses to beat their employees just for asking a question.Even one as big as, “Can I have a pay raise?”last_img read more

5 Things To Know Before Asking For A Raise

first_imgThe thought of asking for a raise can make even the best employees feel unsettled, but no matter how much you love your job, sometimes you need to take the plunge. Luckily for you, recent research shows now may be a better time than ever to ask for a raise.Results from Glassdoor’s Q2 2015 Employment Confidence Survey show 47 percent of employees are expecting a pay raise in the next 12 months, the highest percentage since 2008. Combine that with data from a 2011 LinkedIn study that suggests July is one of the best months to ask for a raise, and now appears to be the perfect time.How do you take advantage of this? Here are five things you need to know to make sure you’re as prepared as possible when you take the plunge:1. Show your boss why you deserve a raise.You may think that five years working at the company is enough to warrant a raise, but your boss is going to want more than mere tenure. You know what you do on an everyday basis and how it affects the company’s bottom line, so be prepared to show your boss exactly ow you make an impact.Did you increase sales by 15 percent this year? Did you bring in a big-ticket client that increased the company’s revenue by five percent? Did you re-focus the company’s social media strategy to increase engagement and attract new leads?These are the kind of impact statements that make a difference in raise discussions. Find a way to quantify your achievements and present them in a way that shows how indispensable you are to the company for the best chance at locking down a raise.2. Know your worth in the market. Just like being able to show your worth to the company, it’s important to understand what you’re worth on the market before asking for a raise. Use sites like Glassdoor to view the salary ranges for similar positions in your area and make sure you’re not asking for too little or too much.If you’re below market value, use that as a way to start the discussion with your boss. Talk about the salary ranges you found and suggest that you’re trying to get yourself closer to the norm for your position, then reinforce your case with the impact statements you prepared for the meeting.3. Consider the timing. Just because more people than ever are expecting a raise doesn’t mean your company is in a position to give you one. Before you take the plunge, do some research.Find out how your company is performing and if it is expected to meet its financial goals for the year. If so, you’re in good shape. Is the company making staff cuts and consolidating divisions or offices? If it is, you may want to wait to ask for a raise so it doesn’t look like you are out of tune with what’s going on in the overall business picture.Timing can be just as important as the contributions you make when asking for a raise. Do your research and make sure it’s an appropriate time to ask for a raise before you make your pitch.4. Check your emotions at the door. Raise decisions are not emotional. Yes, for you a raise may mean more financial freedom or a faster path to paying off your student loans, but for your employer it’s a purely financial decision: Does the company have room in the budget? Are you performing above and beyond? How much is your market worth?The sooner you understand this, the more effective you will be when asking for your raise. By checking your emotions at the door, you’re showing your boss you can step back and make objective, fact-based arguments that consider both your own success and that of the company.5. Have a plan if your boss says no. Even if you’ve built a great case for a raise, chosen the right time, and presented your case in an objective way, your boss might still say no. Be prepared to handle a “no” before you walk through the door. Instead of walking away embarrassed, disappointed, or even angry — remember, leave your emotions at the door — lay the foundation for your next raise discussion.Is there an internal raise schedule that you didn’t know about? Are there goals the company needs to meet before it gives raises? When does your boss think is a good time to discuss a raise again?Don’t leave your boss’ office without getting feedback on your performance and learning more about the company’s plan for you going forward.Does asking for a raise make you nervous? How do you prepare for the discussion?last_img read more

How to Get Hired at the Best Places to Work

first_img Diesel Mechanic – Experienced Clarke Power Services, Inc. Jackson, MS 4.5★ 23 hours ago 23h 23 hours ago 23h 23 hours ago 23h Between the top marks in employee satisfaction, unbeatable company cultures and nearly unlimited room for professional growth, who wouldn’t want a job at one of the Best Places to Work in 2019? And with a total of 95,000 open jobs to choose from at 100 different large companies and 50 small and medium companies on the U.S. lists, there are roles for nearly everyone at the Best Places to Work.But what exactly does it take to get hired at a top company? That’s the question we asked a handful of leaders at this year’s Best Places to Work. Read on for their insider tips on how you can stand apart from the crowd in order to find the job of your dreams.1. Prepare for Out-of-the-Box InterviewsIt used to be that interviews consisted of nothing more than a resume review, phone screen and in-person Q&A. But today, more and more companies are pushing the envelope in order to identify candidates who would truly thrive at their organization. For example, at Heap, the interview process is often a job simulation.“We make our interviews resemble the actual day-to-day as much as possible. We have engineering candidates spend the day designing and building end-to-end features. We have sales rep candidates iterate on mock customer calls with us. We even have potential managers interview their future team to find patterns and produce a plan to improve execution,” shared Matin Movassate, CEO of Heap.At Bain, on the other hand, certain positions require case interviews, “which are, at their essence, discussions about a business problem,” explained Manny Maceda, Worldwide Managing Partner.And at Intuit, a core component of interviews is presentations. As part of their “Assessing for Awesome” (A4A) program, “candidates are given the opportunity to do a task or strategize in a similar way they would on the job, and then present to a small team that assesses for their ability to think creatively and strategically,” said Rick Jensen, Senior Vice President, People & Places at Intuit.Regardless of where you interview, make sure to get the details on how interviews work there. One great way to do that? Glassdoor’s interview reviews, which contain insights from real candidates on what the interview process is, how challenging it is, what questions are asked and more.How to Prepare for a Job Interview Exam or Assignment2. Don’t Forget Soft SkillsA large part of your interview process will be dedicated to evaluating your hard skills to ensure that you are able to perform daily tasks, but these aren’t the only criteria on which you’ll be judged. Ask many recruiters, and they’ll tell you that soft skills are just as — if not more — important.“Instead of calling them soft skills, I would actually call them essential skills,” shared Greg Muccio, Director of People at Southwest. “Some of the most crucial of these skills include: communication, teamwork, leadership, relationship-building, balance, reliability and dependability.”Aron Ain, CEO of Kronos, agreed.“Since we judge Kronites not only on what they do but how they do it, we place equal emphasis on behavioral and technical competencies. Relationship building, collaboration and communication are some of the key behavioral competencies, and we ask various questions to understand the candidate’s value system.”3. Craft a Compelling StoryIn nearly every interview, you’ll hear some variation of “Tell me about yourself.” You may be tempted to simply paraphase your resume in response, but that’s one of the biggest mistakes you can make. After all, if an interviewer wants to dig into your resume, they can just look at your resume. What employers really want to hear is a more holistic narrative about who you are, both at work and outside of it.“From intern to executive, everyone at Shopify has had ‘the Life Story’ interview,” said David King, Director of Employee Experience, Diversity and Belonging at Shopify. “It’s a process we designed in our early days to help us get to know the real person, rather than their interview persona. Essentially, it’s a two-sided conversation about what you’re interested in, how you’ve shown up in different areas of your life and which accomplishments you value the most.”Bernard J. Tyson, CEO of Kaiser Permanente, asks this question as well: “I ask [candidates] to share their story, their career journey and what they are passionate about accomplishing,” Tyson said. The three elements he uses to evaluate a candidate’s response are “the head, the heart and the guts.”“I want to get a sense of the head — and how they think, work and take in information and synthesize it —  before moving forward. I want to understand their heart — and how they relate to and inspire others — their empathy and passion. And I want to understand how they tap their gut — what drives their ethical compass, what motivates them and how they make decisions,” Tyson explained.4. Bring Your Whole SelfIn an interview, there’s often a temptation to tell a recruiter what they want to hear. But if this is how you shape your responses, you’re not only doing a disservice to the interviewer — you’re also doing a disservice to yourself. Being honest about your background, skills and interests helps ensure that you find the job that’s right for you, while stretching the truth means you could end up in a job that you’re ill-equipped and/or not a good fit for.“It is not a cliché when we ask candidates to be themselves in an interview. We genuinely desire that. Southwest is not a place where you have to separate your true self from your work environment self. We want you to bring your passions to our company to ensure this is the right fit,” Muccio said. “We are known for our values that make up what we call ‘Living the Southwest Way.’ Those are a Warrior Spirit, a Servant’s Heart and a Fun-LUVing Attitude. We challenge our recruiting team to only hire candidates who embody all three of these core values. It is the criteria on which we measure our employees, so the majority of our questions revolve around these three things.”Ruta Singh, VP of Global Engineering & Product Recruiting at Facebook, said her company takes a similar approach.“We want people who want to be here because their goals and interests align with Facebook’s mission. We want you to come in at the beginning of the day energized and ready to do your best work, and to leave at the end of the day feeling like you accomplished something meaningful,” Sing shared. “So when you’re getting ready to interview, understand that we really want to get to know you. Come ready to talk about what you know, but also who you are.”5. Bring New Ideas to the TableOne of my favorite things to ask when I’m interviewing candidates is what suggestions they have for our program. I’m often surprised how often I hear responses like “It’s hard to think of anything — you’re doing such a great job!” It can be intimidating to share recommendations and ideas in an interview, knowing that you don’t have the same institutional knowledge as your interviewers. But often, that familiarity can lead to tunnel vision, which is why so many companies on the Best Places to Work list told us that outside perspectives are invaluable.“Many organizations foster and encourage [candidates] wanting to explore, innovate and use their creativity. For example, at Cisco we have a culture that encourages innovation, no matter where an employee sits in the larger organization. We host innovation challenges to garner great ideas untethered to your role or business unit, and have had some great wins as a result,” said Macy Andrews, Senior Director of Human Resources at Cisco.Tyson concurred, describing Kaiser as a “speak-up culture” where those who voice their opinions are appreciated.“I want to know what’s on people’s minds, what they’re thinking — because I want to make the best decision, which can be derived from diverse perspectives. This only makes Kaiser Permanente better,” Tyson added.6 Steps To Find Your Voice In The Workplace6. Highlight Your PassionWhat separates a good candidate from a great candidate? One word: passion. Even the most well-qualified candidate will fail to impress an interviewer if they aren’t enthusiastic about a company’s mission. So when you’re really excited about an opportunity, let your interviewer know.“My hope is that whether a candidate is interviewing with me or others on the team, he or she comes away with a positive sense of the company and an understanding that a career with Boston Scientific is more than just a job. Our products help people live longer and better lives, so there’s a higher purpose to what we do,” said Michael F. Mahoney, CEO of Boston Scientific. “I want candidates to know that everyone here, regardless of job function, is united by the shared purpose of advancing science for life.”Passion is so important to the talent acquisition teams at St. Jude Children’s Research Hospital that they often hire candidates who have engaged with their organization before even applying to a job.“We are fortunate to have a tremendous level of support for our institution. Often, someone is a part of St. Jude as a donor or a volunteer long before they’ve applied for a position with us. We are always excited to meet talented candidates who believe in our mission and feel connected to our institution,” said St. Jude VP of Human Resources Dana Bottenfield. “Our selection process zeroes in on a candidate’s knowledge, skills and ability. Then we expand the lens to uncover if the candidate connects with to our mission and values. Both of these are necessary to get the right candidate in the right role, and to ensure the candidate thrives once employed.” 3.6★ 3.6★ Retail Store Manager Plow and Hearth, LLC Moosic, PA 23 hours ago 23h 3.2★ 3.6★ Hot New Jobs For You 23 hours ago 23h Sr. VP_CFO and Administrative Services Spire Credit Union Falcon Heights, Ramsey, MN 3.2★ RN – Grandview Medical Center – 5 West – Full Time – Nights – **$12,500 Sign-On Bonus Kettering Health Network Dayton, OH 23 hours ago 23h 23 hours ago 23h 23 hours ago 23h 3.4★ 23 hours ago 23h Speech/Language Pathologist CCC/CF Community Rehab Associates Lake Worth, FL Line Cooks Red Robin Spokane, WA Restaurant Manager Cracker Barrel Tewksbury, MA Masters Level Outpatient Therapist Kaleidoscope Family Solutions Inc Millsboro, DE Maintenance Worker- Relief/Temp Clinical Support Options Northampton, MA 2.6★ CNA – Certified Nursing Assistant Interim HealthCare Ogden, UT 2.9★ 3.4★ 23 hours ago 23h View More Jobslast_img read more

Inter Milan chief Ausilio moves to block Man Utd from Perisic swoop

first_imgInter Milan chief Piero Ausilio is making a new move to ward Manchester United off Ivan Perisic.The Croatia winger is the subject of intense interest from United boss Jose Mourinho, but Inter’s valuation of €50 million is deemed too rich.Ausilio is refusing to drop their price and last Friday met with Perisic’s agent, Fali Ramadani.Corriere dello Sport says Ausilio informed Ramadani they would be willing to sell Perisic – but only for the current price. Should United fail to come up to the mark, Ramadani was told Inter would be willing to upgrade the winger’s deal.Inter would offer Perisic a deal worth €4 million-a-year – and the proposal has impressed the player’s camp.last_img read more

Man City star Jesus hopeful Guardiola factor can help Daniel Alves switch

first_imgManchester City forward Gabriel Jesus is confident that manager Pep Guardiola will be able to convince Dani Alves to join City.The 34-year-old sealed his exit from Juventus on Tuesday after prematurely ending his contract with the Italian giants. The former Barcelona star is currently a subject of a tussle between City and Chelsea; however, reports have suggested that a move to City is almost done and it could be completed this week.Jesus said: “It still hasn’t become concrete. But when it does, I’ll be quite happy.”I will be quite happy not only for the quality, but for the energy he has.”I really like the energy he has, that motivates the group, motivates the person to always want to win in life and playing.”I’m worried he’s not sure yet.”Come on, shall we, Dani? If it’s between Chelsea and City, I hope Guardiola makes that difference.”last_img read more

Stoke add ex-Wellington Phoenix coach to academy

first_imgStoke City have raided Australia’s A-League for a new academy coach.Des Buckingham is leaving Wellington Phoenix to work with Stoke’s under-23 outfit.He was working at Wellington last season alongside former Stoke striker Chris Greenacre.Buckingham said: “I was fortunate to work with excellent people since arriving at the club and the support provided during my three years from staff, players and fans is hugely appreciated.”From coaching under Ernie Merrick to working closely with Chris Greenacre, my time living in New Zealand and working in the Hyundai A-League will be fondly remembered.”Change brings opportunity and I’m excited to continue working with talented players and excellent coaches in a first-class environment at Stoke City FC.”last_img read more

Member of the Week: Janet Goldner, Artist

first_img1. What has been your most interesting project? Have We Met? A Portrait of Mali my new installation with steel sculpture, video and sound. The gestural steel sculptures in the form of vessels, books, Y-sticks, zigzags, and beads were inspired by Malian philosophy and culture. A 15-minute split-screen video loop presents 4 aspects of daily life in Karenguimbe, a remote village in northern Mali. I first traveled to West Africa in 1973. Combining sculpture and video, Have We Met? engages the public in a dialogue to bridge Malian realities & Western audiences with images that are small, personal and human. **2. Why did you decide to go freelance? ** Since I’m a visual artist going freelance comes with the territory. ** ** **3. What tip would you give to a new freelancer or someone who is considering going freelance? ** It is difficult to be totally self directed, to get up in the morning and decide what needs to be done that day. It takes many years of practice. The work is never done. It is never enough. It is important to develop a routine that works with realistic goals. It is also important to have time off to play. **4. What is your favorite spot in the city in which you live? ** I have many favorite spots—coffee shops, walking along the river, going to museums, getting out of the city. **5. What is your inspiration? ** My sculptural work brings together art and poetry by cutting images and texts into steel sculptures using a welding torch as a drawing instrument. I combine the tactile, spatial forms of sculpture with elegant, succinct comments on contemporary social issues. I do studio work, and commissions as well as community and public projects. I first traveled to West Africa in 1973. Since spending eight months in Mali on a Fulbright in 1995, I have been engaged in a dialogue with Malian artists concerning our lives, work, and creative process. The combining of Western and non-Western images and ideas are a result of many trips to Africa, as well as a response to my own layered American cultural identity. Our member of the week is Janet Goldner. Janet is an accomplished artist, combining poetry and visual art into steel sculptures. Janet takes socially significant images and texts and carves them into her works. Her art comes from her firsthand experiences traveling the world, most notably Africa, which she has visited regularly since 1973. Janet was the recipient of a Fulbright Fellowship, which she used to travel to Mali to work with other artists. Janet’s work has been showcased in solo and group exhibitions throughout the world. Learn more about Janet and see her extensive resume on her website, and be sure to check out her profile on our yellow pages.last_img read more

What’s Going On in Wisconsin—And Why It Matters to Freelancers

first_imgHere at Freelancers Union we have watched in amazement at the growing protests surrounding budgets and unions in Wisconsin, Indiana, New York, New Jersey, and Ohio over the past week. My attention, however, has not been on the troubles caused by our nation’s budget issues, immediate and serious though they are. Every year, after all, presents a budgeting challenge. The core issue at hand today is about the democratic rights of workers. In the 1930s, when America was not only rocked by the Great Depression but also deeply anxious about the spread of communism and fascism in the world, workers won some of their most critical victories. It was believed that giving workers the right to organize and bargain would safeguard our nation’s democracy. I believe that it still does. Today’s attempt to strip the collective bargaining rights of public unions in Wisconsin and Indiana is an egregious attack on one of the cornerstones of our democracy. Unions, businesses, and government must engage in a constant dialogue about their priorities and needs. We’re seeing Governor Cuomo battle with public unions in New York, too, but with a stark difference. Though this is going to be a tough fight and teachers face salary freezes and firings, at least he has not threatened the right of those workers to continue to represent and organize themselves and their needs. In contrast, Governor Walker’s position is tantamount to saying, “I won’t give you what you want today, and I forbid you to ask for it—ever.” Even after unions have offered concessions on all the Governor’s budgetary demands, he persists in saying the unions’ rights must be curtailed. But how can a budget crisis be resolved by forbidding conversation and negotiation? Walker’s reaction was severe and extreme, and is an attempt to remove basic rights—rights that are rooted in democracy and fairness. At the end of the day, budget constraints are driving this issue and cuts will be made either way. But the process of getting there—negotiation versus outright dismissal—is quite different. Freelancers Union, by and large, represents a different kind of worker. Our members, by the nature of the way they work, cannot collectively bargain. But we are grounded in and inspired by the history and tenets of traditional unions—the idea that workers can do better when we come together. It has always been my belief that unions protect democracy and the future of the middle class, and must be permitted to continue their critical function, in every U.S. state. (photo by mrbula, via Flickr.)last_img read more

360i Opens Doors to ‘the den’: Free All-Day Workshop for Nonprofit Marketers

first_imgIn May, we’re excited to launch the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.Our first event, a free, all-day workshop held at 360i’s New York HQ  on May 12, will feature compelling content from in-house experts in Social Marketing, Paid Social, Insights, SEO/SEM, Crisis Communications and more, as well as guest speakers from Facebook, Google, and Crowdrise. We’ll also share compelling in-house research around how to connect with Millennial donors, a group eager to support causes they care about, but one with which many nonprofits still struggle to create meaningful, ongoing connections.As a group of people passionate about many causes, the team at 360i New York was looking for possibilities to give back to nonprofits in bigger, more efficient ways. After speaking with a number of nonprofits about their challenges – many related to limited resources, an aging donor base, and a lack of deep understanding of the ever-changing digital and social spaces where potential donors are spending more and more of their time – we had an idea: what if instead of working with just one or two organizations, we could create an ongoing program designed to share knowledge with many of them?While we’re currently at capacity for our first event, we invite you to join our waitlist, where we’ll be sharing more information on how to view the event online. You can join the waitlist here.Read more about ‘the den’ in Adweek and AdAge and follow us on Twitter for information about future events.Jamie Hall, Account Director at 360i contributed to this post.last_img read more

Chill Recipes to Beat the Summer Heat

first_imgThe average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Storylast_img read more

5 Ways to Get More Done — By Doing Less

first_imgThe average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Storylast_img read more

My Coworker Makes More Than Me – What Can I Do?

first_imgZina Kumok is a freelance writer specializing in personal finance. A former reporter, she has covered murder trials, the Final Four and everything in between. She has been featured in Lifehacker, DailyWorth and Time. Read about how she paid off $28,000 worth of student loans in three years at Debt Free After Three.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related One day at a previous job, my coworker left their pay stub sitting in a shared space. I didn’t mean to snoop, but in looking to see what they had left I accidentally saw their take-home sum. I immediately wished I could erase this forbidden knowledge, but like Game of Thrones spoilers on the internet I had already seen too much.Whoever said the grass is greener on the other side must have been talking about salary discrepancies.I was upset, not because my coworker made so much money, but because I made much less working in the same position for the same amount of time. I immediately started questioning everything about my employment. Was I being taken advantage of? Was I worth less than my coworker? Did I do something wrong to preempt future raises?I may be the only person dumb enough to read a pay stub, but I’m definitely not the only person who’s found themselves in this position. If you find out that you earn less than your coworkers, here are some things you can do.Ask for a RaiseIf you decide to ask for a raise, your primary reason can’t be that you found out you’re earning less than a coworker. A supervisor will assume you’re just being greedy, and instead of a higher wage you’ll leave the meeting with a higher chance of being passed over for future raises and promotions.Instead, make a list of how you’ve made money or increased productivity – bonus points if you have specific figures to back up your claims. Then, do some research on what other people in your position at similar companies earn. Make sure to compare people who have the same cost-of-living as you. If you’re based in Mobile, Alabama, don’t measure your salary against someone from the Bay Area, for example.Schedule a meeting with your boss to ask for a raise. Bring a list of accomplishments and proof of your efforts, such as emails from satisfied clients or spreadsheets with empirical data. Do not mention how much your co-worker is making. Your boss probably already knows, and bringing it up will seem like you’re accusing them of bias.Find a New JobIf your boss doesn’t agree to a raise and you still feel like you’re not being treated fairly, your only recourse is to find a new job. If you stay, you’re reinforcing to your employer that they don’t have to pay their employees what they really deserve.If you do an exit interview with a member of the HR department, you can bring up the payroll discrepancies as a reason for your departure. It may not help your situation, but you’ll feel better after airing your grievances – and potentially prevent the same thing from happening to another employee.Talk to HRUnfortunately, with pay discrepancies there’s always a chance of genuine discrimination. If you suspect your lower wage is due to your gender or race, schedule a meeting with HR to discuss the problem.Bring any evidence of past discrimination with you. You may have trouble proving that a hiring manager was motivated by racial or gender-biased leanings when they offered you a low starting wage, but HR departments tend to take accusations of discrimination very seriously. If you feel your concerns aren’t being properly addressed, consider contacting the federal Equal Employment Opportunity Commission, who oversee compliance for most federal anti-discrimination and anti-harassment laws.Do NothingThis probably isn’t the answer you’re looking for, but wage discrepancies are a complicated issue. You might not know the full story behind why your co-worker is earning more than you. Instead of bursting into your boss’s office in a rage, take some time to cool off. The first reaction you have might not be the most mature one.Even if you’re close with your coworkers, don’t assume you know the real reason why they’re earning so much. Maybe they have a special qualification you don’t have or experience in a crucial field. Maybe they took a harder line during contract negotiations. Think of it this way: Does it seem more likely that your employer is discriminating against you, or that some other factors are at play?Examine your own salary compared to what the industry averages are. Do you earn more or less than others in your field? Do you get special perks other employees don’t, such as tuition reimbursement or five weeks of paid vacation? It’s possible that other employees are looking at you enviously for different reasons. Post navigationlast_img read more

7 Classic Principles of Upbringing We’d Be Better Off Forgetting About

first_imgHow often do you think about whether or not certain ways of raising kids are useful or not? How often do you update them according to the reality of modern-day life? Almost everyone follows the rules that their own parents taught them like, “study well”, “be responsible”, and “you’ll become a boss if you work hard”.But some child psychologists propose that we start to prepare our kids for the future the day before yesterday, instead of tomorrow.We was really surprised by the irrelevance of some older parental advice and want to find out if we really need to get rid of some of these dated principles once and for all.7. You have to save money.The main word of advice from our parents and grandparents almost makes no sense today. You can save money during a short period of time, while a long-term bank deposit is a rather doubtful variant. Apparently, you’ll get the opposite result of saving money when you do this. Of course, it’s good to have some money in reserve but it’s even better when your savings work for you.In the modern world, money should be invested prudently, and not everyone knows how to do it. That’s why the financial planning basics are useful for everybody.6. If you want to do something, do it as good as possible.This is one of the most persistent pieces of advice that people follow from generation to generation.But if we look at a school student’s day, we’ll see that they have to do lots of things. And the only one possible way to get it all done is to decide what should be done really well, what may be reviewed, and what can be cheated.Well, if you do everything well, how can you do anything just perfectly?This skill of “effort division” is incredibly useful in adult life when it comes to having to divide time and effort between work, family, hobbies, and other important things.5. You have to work hard to achieve success.You say such things but your child sees other examples of people like Mark Zuckerberg, Steve Jobs, and other successful people that didn’t have to endure jobs they hated to achieve their goals. They just did what they wanted, adored their ideas, and got fantastic results.There are also people who put in no effort to gain success but are just lucky anyway.Success and hard work aren’t synonymous — it’s actually the opposite: the more you work in a place you don’t like, the lower the odds are for you to achieve success there.4. You have to accumulate more knowledge.“How come you don’t know that?” we exclaim when a child can’t say who Anne Frank is. This kind of knowledge won’t influence a child’s future at all. In fact, this information can easily be found on the Internet.However, the ability to find information quickly, check its accuracy and manage time are incredibly valuable. That’s what parents should teach their children.General knowledge is great but it’s hardly applicable in real life.3. A reliable job is a must.So many kids’ dreams are ruined because of this rule. Some parents are known to say, “Books and poetry?! It’s foolish. An accountant is a more worthy profession!” But in 10-15 years the necessity and importance of a chosen job can change.The world is so changeable nowadays. Only those who embrace these changes and are flexible can achieve success.2. Career advancement is an indicator of success.Lots of people don’t know that there is not just vertical career growth (worker to manager, to director and so on), but horizontal career growth as well.There are so many examples of horizontal career growth like in the case of successful Internet account users that become popular because of sewing, drawing, and woodwork skills, for example.Nowadays, any hobby can become a job and personal development is becoming one of the most important things to a career.If a kid isn’t very interested in math but draws very well, maybe we should encourage them more instead of hiring math tutors and teachers?1. Making a kid the center of the universe.You also should remember that you don’t have to guard your kid too much. If you want them to become an independent and self-sustained person, let them make decisions and care for themselves more on their own.If you always try to protect your kid, they won’t be able to face reality and overcome difficulties on their own because they won’t know how to do it.In some cases, such preoccupation and concern have the opposite effect: when kids grow up, they escape from their caring parents as they want to have freedom. But they still don’t know how to plunge into the real world without help, so it becomes a problem in any case.Let’s change the outdated principles!Specialists claim that we need to have these certain skills to be successful in modern life:A high communication level instead of a “sit down and listen!” mentality.An ability to cooperate, be a team player and collaborate with others on different projects.Have creativity and an ability to think outside the box.Develop critical thinking skills that help them survive in the real world.Sourcelast_img read more

5 steps to lower your risk of eye disease

first_imgBy age 65, one in three Americans will have a vision-impairing eye disease. Many sight-robbing conditions can be effectively treated if detected early enough, in many cases limiting or eliminating the damage to eyesight. During the month of May, the American Academy of Ophthalmology is sharing valuable information about how to take care of your visionFour eye diseases — age-related macular degeneration (AMD), diabetic retinopathy, glaucoma and cataracts — account for most cases of adult blindness and low vision among people in developed countries. Because these eye diseases cause no pain and often have no early symptoms, they do not automatically prompt people to seek medical care. But a thorough checkup by an ophthalmologist — a physician who specializes in medical and surgical eye care — can detect them in their earliest stages. Early treatment is vital because it can slow or halt disease progression or, in the case of cataracts, restore normal vision.A throrough eye exam can also detect other health conditions, such as stroke, cardiovascular disease, diabetes, high blood pressure, autoimmune diseases, sexually transmitted diseases and some cancers. It’s not uncommon for a trip to the ophthalmologist to actually save a life.The Academy’s global community of 33,000 physicians urges you to follow these five simple steps to take control of your eye health today:Get a comprehensive medical eye exam at age 40. Early signs of disease or changes in vision may begin at this age. An exam by an ophthalmologist is an opportunity to carefully examine the eye for diseases and conditions that may have no symptoms in the early stages. For those concerned about the cost of an exam, the Academy’s EyeCare America® program may be able to help. More than 5,500 dedicated volunteer ophthalmologists provide eye exams and care, often at no out-of-pocket cost to eligible patients. Learn if you qualify at org.Know your family history. Certain eye diseases can be inherited. If you have a close relative with macular degeneration, you have a 50 percent chance of developing this condition. A family history of glaucoma increases your glaucoma risk by four to nine times. Talk to family members about their eye conditions. It can help you and your ophthalmologist evaluate your risk.Eat healthy foods. A diet low in fat and rich in fruits, vegetables, and whole grains, benefits the entire body, including the eyes. Eye-healthy food choices include citrus fruits, vegetable oils, nuts, whole grains, dark green leafy vegetables and cold water fish.Stop smoking. Smoking increases the risk for eye diseases such as cataract and age-related macular degeneration. Smoking also raises the risk for cardiovascular diseases which can indirectly influence your eye health. Tobacco smoke, including second-hand smoke, also worsens dry eye.Wear sunglasses. Exposure to ultraviolet UV light raises the risk of eye diseases, including cataract, fleshy growths on the eye and cancer. Always wear a hat and sunglasses with 100 percent UV protection while outdoors.“An eye exam doesn’t just check how well you can see, it evaluates the overall health of your eyes,” said Rebecca J. Taylor, M.D., clinical spokesperson for the American Academy of Ophthalmology. “The Academy encourages everyone, particularly if you’re over age 40, to get regular eye care. By making vision a priority, we can help protect our sight as we age.Sourcelast_img read more

5 Time-Saving Tools to Add to Your Twitter Tool Belt

first_img every week on his blog. 2. Read Only the Most Relevant Tweets Tool: StrawberryJ.am Making good use of these five Twitter applications has helped me greatly to push my Twitter account to new heights and capitalize more on my efforts. Most importantly, they enable me to save time so I can still jump in for casual conversations with my followers. This is a guest blog post by Leo Widrich, co-founder of 4. Find the Right People to Connect With recent $800m investment followed by several acquisitions of various apps were the first signs. 3. Figure Out How to Increase Clicks by 200% Consider adopting some of these tools for yourself and watch your Twitter productivity soar! StrawberryJ.am in a time-saving, yet genuine manner, is the most important thing to consider. Here are 5 Tool: inboxQ TwentyFeet Learning about the best times to tweet is only helpful of course if you start tweeting at these times. So what I then do is go to my A key ingredient to better tweeting is knowing when are your best times to tweet. A tool I love to use for its simplicity and detailed analysis is called What I found to be even more impressive is the speed at which new features have recently been unveiled. An activity stream together with the new @username tab brings a lot of interactivity to Twitter.com. TweetWhen , a Twitter publishing application. He writes InboxQ also allows you to save questions as “to do’s” for later, and you can even browse through any questions you have answered previously. What I like best here is that the tool comes with a great slideshow you can check out whilst your data is crunched, helping you to learn more about optimal tweeting times. Originally published Aug 22, 2011 5:03:00 PM, updated October 20 2016 Bonus! A fantastic app I have discovered recently is called Twitter Tips All this makes Twitter very attractive, but putting Twitter to work for you and establishing a firm reputation for whichever niche you’re in isn’t always easy. Bonus! Buffer Finally, after all things are said and done, you should want to find out whether you have actually made an impact through your tweets. Is your account growing? Do more people listen to what you have to say? Go ahead and find out with . The app provides you with an easy-to-use browser extension and allows you to answer any questions relevant to your niche on Twitter. In my case, I have a filter for questions containing “Twitter Tips,” “Twitter Tools,” or “help with Twitter.” I can then easily identify and answer questions and can also connect with people in my niche. Bonus! account and set it up with these optimal times. Now, whenever I find an interesting article, I add it to my Buffer, and the tool takes care of the rest. You can do this very easily with one click from any website you are reading via browser extensions (Chrome, Firefox, or Safari). Bonus! 1. Discover When Is the Best Time to Tweet Twitter is upping its game considerably. A Tool: TwentyFeet The app automatically tracks your tweets and shows you their number of clicks, retweets, and reach received. On average, Buffered tweets achieve 200% more clicks. . Within seconds, the app will crunch the numbers of your past 1,000 tweets and provide you with some great insights. Not only will you learn about the best times of day to tweet, but you will also discover the best days of the week you should be tweeting. comes in. It takes all the tweets from your stream and orders them by most mentioned. This means, at first glance, you will be able to see all tweets that are really relevant without wasting time cutting through the clutter manually. Photo Credit: Bonus! Another big problem I have encountered with my Twitter stream is that tweets often fly by so fast and my stream is so cluttered that it’s hard to get to the really good stuff. This is where inboxQ StrawberryJ.am enables you to get an enhanced view of tweets for lists or hashtags, too. Check out the benchmarking reports. Whenever you hit significant new highs or lows, you will receive a notification so you can immediately improve on the lows and learn from what caused the highs. tools to help you maximize your time on Twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Tool: TweetWhen great Twitter 5. Determine if Your Twitter Strategy is Working Buffer Tool: Buffer Making the most of Twitter Blue Diamond Photography Topics: Twitter Marketing . You can think about the app as a sort of Google Analytics for Twitter. The tool provides interesting graphs with stats you can use to evaluate your Twitter account, such as following, retweets, and mentions.last_img read more

A 3-Minute Investment That’ll Make You a Better Content Creator

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Creation Resources Fast Company started a brilliant series recently called “Creation Stories,” a series to help educate people about the creative process. I stumbled upon a video they created with Ricky Gervais for the series — and being a content creator as well as a Gervais fan, I figured I’d give it a whirl.After watching it, I recommend you do, too, especially if you’re interested in learning about how to become a better content creator. And I’ll recommend it even more highly if you’re interested in becoming a better content creator, but only have three-ish minutes to spare.(The video is technically 3:39, but you can skip ahead to the 32-second mark, which is where his concrete advice begins. And if you’re not a fan of cursing, skipping ahead will also prevent you from hearing that. But you’ll also miss Gervais’s trademark funny self-deprecation and amazing giggle-cackle. So, you know, your choice.)The question Fast Company asked him was, “What’s the greatest influence on your creative process?” Here’s what he had to say.Write About What You KnowI love this advice. It’s simple — so simple it may sound trite. But it’s impossible to be successful at content creation without being genuine — and, frankly, knowledgeable. When someone starts talking to us about becoming a blog contributor, the first question I ask is typically what they want to write about. Sometimes, the answer I get back is along the lines of, “Whatever you need.”While this sounds accommodating — and trust me, that’s not a bad thing to be — it doesn’t set a writer up for success. Because no writer can write about everything. Not well, at least. To create a great piece of content, it must be something about which you’re knowledgeable and, ideally, quite passionate. That combination, in my opinion, enables you to write with empathy and create the kind of content people want to read.Gervais had a few great snippets of advice about the creative process and storytelling — what stood out most to you? What advice would you add? Originally published Oct 4, 2013 2:00:00 PM, updated February 01 2017 Topics:last_img read more

10 Examples of Simply Wonderful Email Marketing

first_imgTwo years ago, I wrote a post for this blog called “10 Simply Awesome Examples of Email Marketing.”Since then, I’ve been collecting examples of email marketing that are awesome to be used in a sequel to that post. Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the following companies’ great email marketing.And, hey, sorry it took two years to collect more examples. I just didn’t want to sign up for a bunch of email lists in the hopes they might send something remarkable — this post’s the real curated deal, baby!1) Klout Nails Hyper-PersonalizationI don’t know Bob personally, but Klout knows we’re connected, and that he’s asking questions about areas that align with my subject matter expertise. That’s good personalization, to be sure. But it’s made even better because Klout knows most people like being needed. If someone needs your help, you get to be a superhero — you need help with a content strategy for your SaaS company!? I’M ON MY WAY, BOB!2) Hipmunk Performs an Email Marketing/Blogging MashupThis is like the lovechild of an email newsletter and a blog post, with some cute chipmunk action peppered in.Any seasoned content marketer knows people don’t read everything you write, and list content, in particular, is created to be scanned. This email is basically the headers from a blog post put in an email, with a CTA at the end for you to take a next step. It’s brilliant in its simplicity.Maybe we should all start blogging like this, eh?3) The Atlantic Apologizes With Remarkable CopySometimes you write something, hit publish, and carry on with life. Other times, a squad of commenters is ready to tell you everything you did wrong. For those other times, follow Alexis’ lead, who turned a mistake in a scientific newsletter blurb about a submarine exploring a hydrocarbon sea on one of Jupiter’s moons into a hilarious mythological, pun-filled apology of astronomical proportions. Well played, Alexis.4) Litmus Hacks Video in EmailSome audiences love video, but the idea of embedding a video in email can be a scary proposition. What if the video doesn’t play? What if it’s broken? What if it gets caught in a filter? That’s why I love Litmus’ hack here — they took a still from the video and added the little “play” arrow icon we’re familiar with. So, users will click to play, and the video will play — but its on their website. 5) Animated GIFs: TOMS Knows How to Use ‘EmI love me a good animated GIF, but frankly they’re often misused to the point of distraction. This email is aesthetically beautiful and accented with lovely animated GIFs that add to the design instead of taking away from it.6) Bare Necessities Perfects Their OpenerPerformers know the importance of a strong opener. It sets the tone for the show, grabs people’s attention, and reassures the audience that you’re in control.Email marketers have taken that concept and applied it to the email subject line: You gotta hook ’em up front. This ecommerce shop stood out from the clutter of X% OFF, TODAY ONLY, EXCLUSIVE DEAL, and actually used some humor and colloquial language to get clicks.7) UrbanDaddy’s Ain’t Too Bad, EitherUrbanDaddy constantly wins my heart over with their email subject lines and copywriting, but this one really took the cake. They’ve adapted to the email medium, and in an email where there’s actually a contextual explanation for doing so (they were promoting a privacy-related product).8) DSW at the Right Place, Right TimeYou know we’re suckers for right person, right place, right time. And what better time to do some online shopping — for winter shoes — than when you’re snowed in during a blizzard?9) Tumblr Keeps It SimpleK.I.S.S. From the subject line, to the layout, to the design, to the call-to-action. Tumblr has a bunch of blogs. Some of them are brilliant. They want to show them to you. It can be as simple as that. 10) UncommonGoods Proves GIFs Can Serve a Practical PurposeYou know when you plan to do your holiday shopping in November, and then you actually do it like three days before instead? UncommonGoods planned for that, sending an email with the subject line “When Will It Arrive?” Already, the email’s incredibly helpful. But then, instead of simply listing out the arrival dates, they made use of an animated GIF to explain the relationship between order date and arrival date.This email is the inbound marketing in a nutshell: Helpful, well-formatted content intersects with timeliness and relevancy to drive business. Hope you enjoyed the roundup of well-executed email marketing. Which companies constantly impress you? Check out some more of our favorite HubSpot marketing email examples.  Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Design Originally published Jun 25, 2014 8:00:00 AM, updated February 01 2017last_img read more

The 30-60-90 Day Plan: Your Guide for Mastering a New Job [Template + Example]

first_img Topics: With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. The same can go for the hiring manager.Overcoming a new role’s learning curve and the desire to make a lasting impression on your employer can put a lot of pressure on you. What if you can’t adapt in time?Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment. It’s called a 30-60-90 day plan. And following it enables you to soak in as much information as possible, master your core job responsibilities, and sets you up to make a lasting impact on your new team.Free Download: Sales Training & Onboarding TemplateThink of a 30-60-90 day plan as a new employee’s North Star, keeping your sights set in the right direction and guiding you toward success. But before we show you how to write this plan, let’s go over what exactly it is and how it’ll enhance your performance during your (or your employee’s) first three months on the job.30-60-90 Day PlanA 30-60-90 day plan lays out a clear course of action for a new employee during the first 30, 60, and 90 days of their new job. By setting concrete goals and a vision for one’s abilities at each stage of the plan, you can make the transition into a new organization smooth and empowering.There are two situations where you’d write a 30-60-90 day plan: during the final stages of an interview process and during the first week of the job itself. Here’s how each type can be executed:30-60-90 Day Plan for InterviewSome hiring managers ask candidates to think about and explain their potential 30-60-90 day plan as a new hire. They want to see if they can organize their time, prioritize the tasks they’d likely take on, and strategize an approach to the job description.For a new hire, a well thought-out 30-60-90 day plan is a great way to help the hiring manager visualize you in the role and differentiate yourself from all other candidates.Of course, it can be difficult to outline your goals for yourself before you accept a new job. So, how are you supposed to know what those goals are? Start with the job description. Normally, open job listings have separate sections for a job’s responsibilities and a job’s qualifications. Work to find commonalities in these two sections, and how you might turn them into goals for yourself staggered over the course of three months.For example, if a job requires three years of experience in Google Analytics, and the responsibilities include tracking the company’s website performance every month, use these points to develop an action plan explaining how you’ll learn the company’s key performance metrics (first 30 days), strengthen the company’s performance in these metrics (next 30 days), and then lead the team toward a better Google Analytics strategy (last 30 days).30-60-90 Day Plan for New JobThe second situation where you’d write a 30-60-90 day plan is during the first week of a new job. If you’re the hiring manager, this plan will allow you to learn how the new employee operates, address any of their concerns or preconceived notions about the role, and ultimately help them succeed.If you’re starting a new job, and are not asked to craft a 30-60-90 day plan during the first week of that job, it’s still a good idea to write one for yourself. A new job can feel like a completely foreign environment during the first few months, and having a plan in place can make it feel more like home.Even though 90 days is the standard grace period for new employees to learn the ropes, it’s also the best time to make a great first impression.The purpose of your plan is to help you transition into your new role, but it should also be a catalyst for your career development. Instead of just guiding you over your job’s learning curve, the goals outlined in your plan should push you to perform up to your potential and raise your bar for success at its every stage.30-60-90 Day Plan for Managers [Template]Almost all 30-60-90 day plans consist of a learning phase, a contributing phase, and a leading phase — which we’ll go over in the example plan below. This includes plans that are designed to guide people in new management roles. What sets apart a manager’s plan from any other is their obligation to their direct reports and the decisions they’re trusted to make for the business.If you’re accepting (or hiring for) a new manager role, consider any of the following goals and how to roll them out at a pace that sets you up for success.Get to your know your team’s strengths and weaknesses.Recommended phase: First 30 daysEveryone is learning the ropes in their first month at a company. For managers, much of that learning happens by talking to the team. If you’re a new manager, grab some time with your direct reports and get to know their roles. What do they like about them? What are their biggest pain points? Making your team happy is a hard goal to measure, but it’s an important responsibility to take on as a manager. Your first step is to figure out how you’ll manage and coach your employees through their day-to-day work.Improve the cost-effectiveness of your team’s budget.Recommended phase: Final 30 daysManagers often have access to (and control over) the budget for their department’s investments — things like software, office supplies, and new hires. After you spend the first couple of months learning what the team spends its money on, consider using the final 30 days of your plan to make suggestions for new investments or how to reallocate money where you think it needs to be. Is there a tool that can automate a task that’s taking your team forever to do manually? Draft a financial strategy that includes this tool in the following quarter’s budget. Help a direct report acquire a new skill.Recommended phase: Second 30 daysEven though you’re new to the company, you were hired for a reason: You’ve got skills. And you can bring these skills to the people you work with, particularly those people who report to you. After meeting with and learning about your new colleagues, you might use the second month of your on-boarding plan to find skill gaps on your team that you can help fill. Do you have expert-level experience with HubSpot, and your new company just started using HubSpot Marketing Hub? Teach them how to do something in the platform they didn’t know before.Draft a training strategy that can help guide your direct reports into new roles.Recommended phase: Final 30 daysYou won’t be expected to promote people in the first three months of your new job, but that doesn’t mean you shouldn’t have learned enough about your team to decide who’s good at what and how to coach them to where they want to be. In the final 30 days of your 30-60-90 day plan, you might agree to a goal to develop a training strategy that outlines how to manage your direct reports, and ultimately how to guide them into new roles in the future.How to Write a 30-60-90 Day PlanNo matter what the level of the job for which a company is hiring, improving an employee’s skills requires concrete performance goals, so watch out for vagueness in the objectives you set for yourself. “Write a better blog post,” or “get better at brainstorming” are terrific ambitions, but they don’t give you a way to measure your progress in them. Set goals that are realistic, quantifiable, and focused. You’ll know exactly how to achieve them and gauge your success.To write challenging yet feasible performance goals, ask yourself the following questions:What are my team’s goals?Try to understand the purpose behind your team’s goals. It’ll give you more insight into why you and your team should achieve them, motivating you to work as hard as possible to meet those goals.What will be my main priorities?By connecting your personal responsibilities to your team’s goals, you’ll know exactly how to align your tasks with the needs of the team, which keeps you accountable and compels you to help your team achieve their goals.How will I measure my progress?Tracking your progress helps you gauge your performance and rate of improvement. To see how you’re doing, set up weekly meetings with your manager to ask her what she thinks of your work and track the improvement of your own performance metrics, like the growth of your blog posts’ average views or the amount of qualified leads your eBooks generate.Reaching your performance goals isn’t the only path toward future success in your new role, though. You also need to study the ins and outs of your team and company, take initiative, and develop relationships with coworkers — all things that a lot of new hires underestimate the importance of.Consider setting the following types of goals during each stage of your 30-60-90 day plan:Learning Goals – How will you absorb as much information as possible about your company, team, and role?Initiative Goals – What will you do to stand out?Personal Goals – How will you integrate with your company and team?Aiming to achieve these types of goals will help you hit the ground running in all the right areas of your job. And if you stick to your plan, you’ll notice you’ll be able to spend less time learning and more time executing.30-60-90 Day Plan Template With ExamplesBehold, your 30-60-90 day plan template. Click the image below to download your own copy.So, how might you fill in the lines shown in the template above? Here’s an example:30 DaysPrimerMany new hires are eager to impress, so they dive head-first into their work or try to make suggestions about their team’s process with limited experience in how their new team operates. But have patience.Understanding your company’s vision and your team’s existing strategy is crucial for producing high-quality work and actually making an impact. If you don’t know the purpose behind your role or the optimal way to perform, you’ll risk missing the mark and your early efforts won’t pay off the way you expect them to.It’s always better to over-prepare than under-prepare. And it’s okay to take time to learn the ropes — it pays huge dividends in the long run. In the first 30 days of your employment, your priority is to be a sponge and soak in as much information as possible. Once you do that, you can then try to improve more specific parts of your team’s work style.Theme: Be a SpongeLearning GoalsStudy my company’s mission, vision, and overarching strategy.Read my company’s culture code to learn more about our company culture and why we implement it.Read the customer persona and target audience overview to truly understand who our customers are, their pain points, and how our product and content can help them.Meet with my team’s director to learn about how meeting our goals will help our business grow.Read up on our team’s new SEO strategy, editorial process, and traffic goals.Learn how to use the SEO Insights Report to plan and structure blog posts.Review my team’s pillar-cluster model overview and understand how to match posts to clusters.Meet with my manager to learn more about her expectations.Performance GoalsComplete new hire training and pass the test with a 90% or higher.Be able to write 3 blog posts per week.Initiative GoalsRun the Facebook Instant Article experiment that my manager recommended me to do.Personal GoalsGrab coffee with everyone on my team, so I can get to know them on a professional and personal level.60 DaysPrimerBy the end of your first 60 days, you should ramp up your workload, start overachieving, and make a name for yourself on your team. To do this, start speaking up more at meetings. Don’t be afraid to share your ideas about improving your team’s processes. This shows you’re quickly conquering the learning curve and recognizing some flaws that your colleagues might’ve overlooked. You still have a fresh perspective on the company, so your insight is invaluable.Theme: Be a ContributorLearning Goals:Learn how to optimize a new post from scratch based on both the SEO Insights Report and my own competitive research.Read every other marketing team’s wiki page to learn about other marketing initiatives and how our entire department works together to grow our business.Deep dive into my company’s product roadmap and strategy to fully grasp our mission and vision.Performance GoalsBe able to write 5 blog posts per week.Be down to one cycle of edits per post.Understand how to edit a guest post — clean up at least one rough draft.Initiative GoalsShare content strategy idea at my team’s monthly meeting and ask if I can spearhead the project to boost blog traffic.Ask my manager if I can oversee Facebook messenger and Slack distribution strategy.Personal GoalsMeet with my colleagues on other teams to learn about their marketing initiatives and develop relationships outside of my team.90 DaysPrimerBy the end of your first three months, you should have a firm grasp of your role, feel confident about your abilities, and be on the cusp of making a breakthrough contribution to your team. Instead of reacting to problems that pop up at random, be proactive and spearhead a new initiative for your team.You should also be cognizant of how you can collaborate with other teams to improve your own team’s processes. By taking on some new projects outside of your main role, you’ll start turning some heads and catch the attention of the department at large.Theme: Be a LeaderLearning GoalsDo an analysis of my highest and lowest performing blog post up to date. How can I use this information to optimize new content so it performs better out of the gate?Performance GoalsBe comfortable with writing five blog posts per weekEdit one guest post per weekTry to have 75% of my blog posts not require revisions.Write at least one new post that generates over 10,000 views in one month.Initiative GoalsAsk SEO team if they want to partner with product marketing team to brainstorm content topics related to our product road map.Ask social media team if they’re willing to develop a relationship where we can share each other’s content.Ask sales team what our customers’ pain points are, so we can write content that our target audience craves and help them close more qualified leads.Personal GoalsJoin the yoga club.Learning the nuances of your new role in less than three months won’t be easy. But crafting a strong 30-60-90 day plan is your best bet for accelerating your development and adapting to your new work environment as quickly as possible. Don’t forget to share this post! Originally published Apr 4, 2019 10:53:00 PM, updated April 05 2019 Job Searchlast_img read more